Life in Dubai for Indians: 22 Things to Know Before Moving to Dubai


Life in Dubai

Dubai often known as the pearl of the gulf has done wonders to scale up on the happiness quotient. It is one of the happiest countries to live in for residents and ex-pats. Its strategic location plays one of the major roles as it has the best of both worlds. You are just a hop skip away from your country while enjoying all the bounties of the western world. Its proximity to the Indian sub-continent is one of the motivating factors for an expat to make that decision to relocate to Dubai. For more than two decades, Dubai has been a go-to destination for Indian professionals. A majority of them were either blue-collar workers or professionals employed in traditional industries such as banking, retail, finance, construction, etc.
However, times are changing. Hundreds of new-age businesses including eCommerce companies, tech startups, online media agencies, etc are coming up in Dubai, and many major corporations have set up offices that handle modern aspects of their businesses, such as technology and digital marketing.

So how is life in Dubai for Indians? Here are 22 things that you should know before moving to Dubai:

Life in Dubai

1) Tax Laws: This is by far the biggest charm of Dubai. It is one of the very few countries in the world which has no income tax. The figure which is reflected in your offer letter is the one you actually take home.

2) Money Transfer: Dubai is a hub for money transfer, Indian are the biggest lot when it comes to foreign exchange transfer. Since it is a tax-free transfer you will find a string of people outside exchange houses at the start of the month. There are loyalty cards and discounts which you can also avail in all these exchange houses. Dirham being a strong currency has also helped in building confidence in the expat community as their transfer amount has been on an increase in the past few years.

3) Passport: Uae government has passed a law stating that the employers cannot withhold any employees passport, unlike the 80s & 90s.Employees have their passport at their disposal and have the freedom to travel.

4) Visa Process: The visa process for Dubai is quite simple and hassle-free. Dubai has one of the friendliest visa processing. In fact, their government offices are ranked on the customer services they provide and are judged on a happiness meter. It has a range of visa to choose from and applicants can choose for a visa, based on his/her requirements. Most companies do encourage family sponsorship, however, if you have to sponsor your parents, spouse and kids on your own the process is quite simple and swift.

If you’re a Dubai-based startup looking to hire the right talent, outsource your requirements to the pioneers of startup hiring.

5) Distance By Air:  This is also one of the major magnets of attracting crowds to Dubai. It is like travelling from Mumbai to Pune minus the traffic. The average flying hour from Dubai to major cities in India is about 2.5 to 3 hrs. Since there are many airlines which fly out of Dubai you will easily find a flight at any time of the day at the most reasonable fare. Most companies include a family return ticket in your yearly package.


6) Expenses: One point which most of the expats agree on is that an individual can manage a decent lifestyle with a budget of about AED 7000 for a month. This includes rental, car, food bills and basic utilities. If you plan to move there with a family, you need to add about 2000 Aed to your living cost. Unlike other western countries, Dubai has the flexibility to hire cheap labour you can sponsor your own maid or there are labour rental companies who will do the process for you.

Life in Dubai

7) Housing: Dubai offers a vast choice of housing options from studios to Villas. Expats can choose to reside in a culturally ingrained area like Karama or an upbeat are towards new Dubai like Jumeirah. Depending on the area in Dubai, a 1BHK can be rented anywhere between 3000 AED to 5000 AED, a 2BHK can be rented between 5000 AED to 8000 AED, and a 3BHK can be rented between 8000 AED to 12000 AED. Real estate is another booming industry in Dubai other than tourism and the flexible laws allow you to own a property in the emirate.

Also Read: What You Need to Know About Moving to Dubai from the USA

8) Schooling: Dubai houses a lot of excellent schools which offers both Indian and International curriculum. Education is monitored by the Knowledge and Human Development Authority (KHDA) hence most of the schools offer quality education and excellent facilities. Find a detailed guide on how to choose a school in Dubai. 

9) Clothing: Dubai is a fashion meltdown as its counterparts like Milan and New York. You can find about 80% of the world’s clothing brand in the city. When is comes to clothing people are free to wear what they like except for covering up when they visit a mosque.

Nightlife in Dubai

10) Entertainment: Dubai has a vibrant nightlife and options include clubs, lounges, high-end restaurants, and theatres showing the latest Hollywood/Bollywood flicks. It is a myth that alcohol is banned in Dubai. While there are practically no wine shops, you can go to a club/hotel/restaurant for some beer, wine, vodka, etc. Dubai is also known for its no-nonsense attitude towards narcotics, so it is advisable not to do anything naughty in that regard or you might land up in big trouble.

11) Language: Dubai has a huge number of expats from the sub-continent, which means there is no language barrier, especially for dependents. English is the official language of communication, however you can easily walk into a grocery store and strike up a conversation in Hindi.

12) Commuting: Dubai has a great infrastructure and good connectivity with the other Emirates. Many Indian expats who work in Dubai prefer to stay in Sharjah (relatively cheaper rents) and then enjoy a scenic commute. In addition, public transport is quite reliable. The Dubai Metro is the world’s longest fully automated metro network (75km), and the bus service is very good. Carpooling is quite trendy too in Dubai, and once in a while, you can hail a cab (a slightly expensive option).

13) Cars: Dubai is a great city to own cars, thanks to awesome roads and ample parking spaces (in most areas). It is easy to get a decent pre-owned SUV for around 500 AED per month. In fact, you can even get an entry-level BMW or a sports car, if you are earning more than 8000 AED. And yes, petrol is quite cheap.

14) Food Options: If culture is equal to food, then Dubai can be called the apt melting pot! Probably one of the only places that offer affordable food from all corners of the globes. Nearly all F&B chains and QSR (quick service restaurants) are present in Dubai, right from McDonald’s, Pizza Hut, Starbucks, etc to Indian brands and outlets such as Bikaner, Makhan Bhogs, Udipis (Sukh Sagar), Tibbs, etc. Dinning is not limited to fast-food joints as you can experience some of the craziest dining options like tea in the sky or Dine in the dark etc.

15) Security: UAE was ranked as the safest country in the world as 96% of the citizen feel safe to walk outside at night as per the official survey. The crime rate in Dubai is very low and citizen and expat really feel safe in this country. A bunch of girls can easily go out in the night without worrying a lot about safety. Dubai is one of those cities that respects women.

16) Religion: Dubai is an Islamic country however it is one of the most tolerant country of the world. All religions thrive well in Dubai and you can easily find places of worship and communities for all faiths. Dubai celebrates all festival with equal zeal and fireworks be it Eid, Diwali or Christmas. The year 2019 was known as the Year of tolerance and Dubai witness the famous visit of Pope Francis.

Dubai Beach drive-in

17) People: A majority of the expats are from the sub-continent (India, Pakistan, and Bangladesh) and GCC countries. The locals, called as Emiratis, are a friendly bunch and usually prefer to stay to themselves. It is very easy to be a part of a community in Dubai as expats outnumber the locals.

18) Tourist Places: Dubai is one of the topmost tourist destinations in the world. It has many tourist places, and offers you a varied experience, right from desert safaris, theme parks, water parks, beaches, art, architecture, etc. Amongst other things, it has the tallest building in the world, the largest shopping centre, the tallest residential building, the tallest hotel, and the world’s largest indoor ski resort! Among the many feathers in its touristy cap, Dubai added another feather with Louvre Abu Dhabi.

19) Shopping: Dubai is a shopaholic’s paradise as it has many malls, including one of the world’s largest (a bigger one is under construction). There are many supermarkets too that offer an international experience whether you are buying groceries or home furnishings. It is also home to Dragon Mart, which is a mall in the shape of a dragon with nearly 4000 shops offering a variety of inexpensive Chinese products. Apart from the malls, Dubai also has a souq culture where you can get the local spices and the traditional items eg Abayas, Honduras etc.

Dubai Mall

20) Medical Expenses: Employers in Dubai must compulsorily offer medical insurance, and most companies offer family medical insurance along with the salary package. Dubai has some of the best hospitals with great facilities which have progressed leaps and bounds in recent years.

21) Holidays: Most companies follow the UAE holiday list, and work on Sundays and have weekly off on Friday and Saturday. Depending on the company, you can adjust your leaves (expats are entitled 30 in a year) for certain holidays. Unlike India, where there is a culture of staying late at work, most people in Dubai are in the office for eight to nine hours only. This culture promotes a good work-life balance.

22) Fines: The big downside about Dubai is the fines. Littering or spitting can get you into trouble, and Dubai is quite apt when it comes to the implementation of such laws. That is what keeps the city clean and safe. Most of the citizens are law-abiding and hence are able to live a safe and secure life. Dubai has truly be called a home away from home.

23)International Travel: Dubai’s strategic location also makes it easy for residents to take an international vacation. You can take a family vacation to budget destination eg Georgia, Sri Lanka, Jordon etc for a less as 8000 Aed.

If you are a startup in Dubai / Middle East looking to hire, please get in touch with us now!


TOP 100 STARTUPS IN INDIA TO WATCH IN 2019 | List of Best Startups in India

The coming year 2019 will be a good year for the startup ecosystem in India. With a large number of target audience available, the markets are open to a variety of ideas. With government initiatives like Startup India funding over 129 startups till date and foreign investments freely flowing in the country leading to the rise of capital reserve of our country, the Top startups in India were able to acquire a frontline in the market. The emergence of new ideas in various sectors has brought about phenomenal changes in the varieties of products and services available in the market.

Update: Top Startups in India 2020


We have curated a list of the Top startups In India, which made headlines:


Founder – Ankur Goyal
&ME is a women-focused startup which makes healthy bioactive beverages with fruits, vegetables, spices, herbs, and flowers. Their nutritious drink relieves pre-menstrual symptoms and comes in great flavours. This lifestyle beverage is truly an innovative and one of its kind invention!


Founder – Able Joseph
This matchmaking/dating app puts the target on ‘romance over flings’. They connect people who are willing to date worldwide with other eligible people who are willing to step in a meaningful relationship.

Aye Finance

Founders – Sanjay Sharma, Vikram Jetley
This new age financing startup provides a solution to small enterprises by giving them business loans and other financial services. Their innovative methods and customer-friendly ways make them a strong contender in the field. The startup, recently raised Rs 147 crore with CapitalG, Alphabet’s growth-stage investment arm leading the funding round.

Blue Tokai

Founders – Matt Chitharanjan, Namrata Asthana
The hobby turned into a business; Blue Tokai already has multiple outlets and is serving 100% Arabica coffee beans. Their quality is appreciable, and the transparency they provide to their customers makes the experience even better for everyone.


Founders – Avnish Pandya, Chirag Tekchandaney, Delzaad Deolaliwala, Jahan Peston Jamas, Sanvar Oberoi, Sumit Shah, Yash P. Kotak
A startup aimed at promoting industrial hemp, BOHECO is one of the few sustainable brands in India. They make fashion sustainable by providing a variety of hemp-based products like oil, yarn, clothes etc.

Bombay Shaving Company

Founders – Shantanu Deshpande, Deepu Panicker, Raunak Munot
Bombay Shaving Company provides a guide to men’s grooming, lifestyle and beyond. They give inspiring lifestyle choices, grooming tips and ideas that make everyday experiences better.


Founders – Vivekananda Hallekere, Anil G, Varun Agni,
This is a mobility solution for urban commuters providing one-way rental service and seamless connectivity to users. Their hassle-free terms and time-saving solution make it a very accessible option for potential users.


Founders – Santanu Datta, V Balasubramanian, Anand Anandkumar
Designing first in class antibiotics, Bugworks rose a $9M funding to develop and expand their operations. They aim to combat Antimicrobial Resistance (AMR). They work upon a new class of antibiotics to be a change in usual medical treatment to make them safer and more effective.


Founders – Rikshav Bohra, Tanvi Johri
The concern for the environment here is combined with the concern for hassle-free menstruation for women. Carmesi makes biodegradable sanitary pads which are soft, thin and rash free. This creates a winning situation for the company!


Founder – V. Raman Kumar
CASHe is a financial technology (fintech) app that offers short-term loans, up to Rs 50,000. Quick personal loans from CASHe is a relief especially at the most urgent times. CASHe brings joy to our customers plus provides loyalty perks.


Founders – Reeju Datta, Akash Sinha
Cashfree, an online payment toolkit, brings an easy way for online payments. It is a viable and accessible option to collect and give payments to businesses with simple gateways with features like auto collect. Cashfree processes a large number of payments every month and is a very successful startup!


Founders – GBS Bindra, Sushant Panda, Tripat Preet Singh
This platform enables a user to save and discover what they like from movies, music etc. They have AI-enabled software which can make online videos respond to touch. This makes it a unique and useful pick for the users to save important inspirations from videos.

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Founders – Saurabh Dayal, Shivi Singh
Stepping into the online retail business, ClearDekho provides eyewear on a budget. Their quality products with various designs and affordable rates make them one of the fastest growing optical retail chains. They also secured a Rs.2 crore funding from Venture Catalysts recently.


Founders – Amit Sachdev, Rohit Lohia, Manish Chaudhari
A platform which enables easy online personal and business loans definitely had to be on our list! With excellent management and a strong team, CoinTribe works efficiently to ensure that the loans are smooth and quick.


Founder – Suresh Rangarajan
Property management and providing a ‘home’ to its customers is integrated by this startup which aims at providing ‘branded serviced homes’. The easy access with a high standard of living is what brings it to this list


Founder – Pankaj Aswani
Coolberg, a Mumbai based startup, works with a unique idea of having a non-alcoholic beer. Coolberg makes the parties and gatherings easier for people who feel odd during such occasions with a wide range of flavours.


Founder – Kunal Shah
Cred is a big mobile platform where you can pay your credit card bills and get a reward on them for timely payments with offers and discounts on shopping, health services and other things. It is a great deal as these offers increase in value as customers use Cred more frequently, making it a successful venture.


Founders – Prashant Jain, Varun Khurana
Crofarm is an agritech startup that offers a digitised supply chain for agricultural products by bringing farmers and retailers on a common platform. It is a perfect blend of state of the art technology and actual field work dedicated for uplifting the Indian farmers at an immediate level and society from a broader perspective.

Cube Wealth (BankOnCube)

Founder – Satyen V Kothari
Getting professional investing advice is crucial when it comes to diversified assets. Cube Wealth brings forth highly qualified advisors to maximise the potential returns, which secures it a place in our top startups in India list! The startup recently raised Rs 14 crores in a Series A funding.


Founder – Apoorva Mehta and Karan Johar
It is a newly launched digital entertainment startup in India. Dharmatic is an extension of Dharma’s promise of rich and quality content in the digital space, i.e. it exclusively creates fiction, non-fiction and feature films for digital platforms, thereby becoming a promising startup.

Dogsee Chew

Founder – Bhupendra Kanal
Bringing innovation for all the dog lovers, Dogsee Chew brings organic food for your loved pet. This highly nutritious treat is rich in proteins and contains fewer amounts of bad carbs, making it a perfect treat for the pets. This startup makes sure that your pet gets the right nutrition and taste with one product.

ET Medialabs

Founders – Raghav Kansal, Rajeev Garg
Digital media analytics are made simple by ET Medialabs for startups with their data-driven insights and advertisement. They remove the need for manpower in the analytics and technology by using intelligent algorithms.


Founder – Kunal Sharma
With technological advancements, the process of designing and contracting for consumers has also changed. FlipSpaces, the interior design startup, employs virtual reality to its uses for builders and creation of coworking spaces.

Food Darzee

Founders – Siddhant Bhargawa, Anik Bhandari, Anirudh Ganeriwa, Devaj Jhunjhunwala
In the time where everyone is keen on looking his or her best self and adopting healthy eating habits, Food Darzee delivers keto meals to the doorsteps. Their tailor-made boxes are a special highlight, which ensures that your preferences are thought of and included. This food delivery service also delivers effective weight loss results.


Founder – Sanjay Bhatia, Bharat Thanvi, Punit Java
This e-commerce Startup works upon the supply chain as an international forwarder with online tools. This online service is cost efficient and transparent that enables such management with ease.

Goals 101

Founders – Visham Sikand, Milan Naik
With the receiving of $3.5m from Nexus Partners recently, Goals 101 is one of the fastest growing data platforms startup in India. The platform is changing the banking experience by making it more personalised and interactive by introducing ‘Alpha for banks’. With creative client solutions and practicality, Goals 101 is going in the right direction with their global vision.


Founder – Prerna Singh
Smart, convenient and quick, GruBox offers choicest snacks and beverages round the clock. It is smart supply chain equipped and offers app based purchasing completely. It should be on your list if you are looking for a wide variety of snacks.

Guiddoo World

Founder – Vineet Budki
Recently raising approximately Rs.6 crore in a pre-series funding, Guiddoo World is a travel sartup in India. They eliminate the need for a travel agent to plan the trip and create a new experience for the leisure traveller. Their booking tools, AV travel content, shopping information etc. make for a wonderful experience!


Founders – Ajay, Amaresh Ojha
Working in the fitness and health sector, Gympik is one stop to create the perfect gym and health experience for the client. Whether it is about choosing the right gym or finding the personal trainer, Gympik provides a number of options for all the fitness freaks.


Founders – Vivek Prabhakar, Boris Zha
HappyEasyGo is an online travel domain that gives out some great offers to ensure that every individual can fly with the Best Price; they also have recently launched their hotel business. Their customer-centric travel experts always make sure a happy and easy experience for customers.


Founder – Varun Gera
This startup initiated tie-ups with various corporate, hospitals and insurance companies to provide a multidimensional healthcare experience to its customers. HealthAssure is a much-needed healthcare startup in the B2B segment that has found takers in corporate employees.


Founders – Arvind Krishnaswamy, Kishore Sai, Rajath Raman, Senthil Radhakrishnan, Vishwas Jayarama
This startup makes the process of travelling easier by providing tickets for transit online quickly and easily, hardware-free validation and seamless boarding service. Public and shared transportation becomes efficient and hassle-free through the technology used by HopOn.


Founder – Bhupinder Singh
The availability of personal loans is made more comfortable with the financial services of InCred. Living up to their tagline, the startup enables people to borrow with confidence through their flexible and smooth borrowing options.


Founder – Rishi Das
Making working easy for new companies and startups, IndiQube brings forth co-working spaces and dedicated office spaces for comfortable and hassle-free working. This startup recently raised Rs.100 crore from WestBridge capital for its workspace solutions.


Founders -Amirta Sirohia, Ashish Kashyap, Pratiksha Dake, Varun Bhatia
Are you looking for goal-based financial planning? Or want to rebalance your family’s portfolio? If yes, then INDWealth is the right startup for you.
This startup emerged as the top contender in this category. INDWealth uses AI interface to provide customised financial advisory.


Founders – Ashish Jhina, S. Karthik Venkateswaran
This food and grocery shop is an online marketplace in itself, which organises this grocery ecosystem very well. It is one of the top 25 sought-after startups in India, which raised $8.5m in funding from Kalaari Capitals. JumboTail is quite useful even for saving a few bucks as the cart shows suggestions for saving money!


Founder – Krishnan Viswanathan
Providing instant approvals on shopping on EMI without a credit card, Kissht gives easy access and a trouble-free experience to its customers. The easy-to-use app and its tie-up with various brands make it even more attractive to use.


Founder – Prateek Singh
This education portal recently bagged an investment of Rs.2 crore by the online stockbroking company Zerodha. Their live classes fill the gap between online education and the real world. Investing, trading, banking, finance are some topics covered in their lessons. Their diverse learning platform is truly worth giving a try.


Founders – Ekmeet Singh, Bhuvan Rustagi, and Jatin Malwal
This peer-to-peer lending platform, as identified by Forbes, has a big hand in making loans more accessible. Their quick and trustworthy process has attracted a large number of borrowers and investors. Lendbox is the perfect choice for quick loans. Lendbox recently secured Rs 6 crore funding from IvyCap Ventures.

Lil Flea

Founders – Alankar Jain, Priyanka Punjabi
The long-lost concept of flea markets is brought back to the centre stage by this festival. Organised for a few days, this market has pop-up shops with all the quirky products one can imagine under a single roof.


Founders – Abhimanyu Bhosale, Mukund Malani, Sanket Savla
Health is of utmost importance to everyone, and it is essential to monitor the health correctly and have professionals check it from time to time. LiveHealth does just that by bringing doctors and other professionals for the purpose. This service of delivering the doctor to the patient makes it a great option. LiveHealth recently raised $1.1 million through Nexus Venture Partners.


Founders – Pramod Nair, Raghuram Talluri, Rakib Ahmed, Tanmoy Karmakar
This logistics based startup has recently got a $5m funding led by Stellaris to expand its base and operations. Loadshare provides industry solutions to SMEs like last mile, first mile deliveries, e-commerce forward deliveries etc.

Log 9 Materials

Founder – Akshay Singhal
This startup combines the manufacturing sector with nanotechnology by working on energy solutions for a cleaner future. The main focus is on the graphene nanotechnology to bring about a revolutionary change.


Founders – Jani Pasha, Vipul Chaudhary
This startup employs the use of video streaming for providing news. Lokal uses the connection of audience to the internet and videos. It has also received investment from India Quotient recently


Founders – Saket Modi, Rahul Tyagi, Vidit Baxi
Lucideus is a cybersecurity platform which also provides ethical hacking courses and certification. Their software works in real time for the digital security of data with an AI and ML backed platform.

Magic Crate

Founders – Karthik Lakshman, Viswanathan R
Offering educational activities for children, this edtech startup engages children in a fun way. They make learning more interesting with specially designed programs for children of ages 0-15 years. Building products, which children keep coming back to, is not an easy task but this startup has achieved this target. It can rightly be said that Magic Crate is a box full of joy!


Founders – Varun Alagh, Ghazal Alagh
MamaEarth offers ultra-awesome products which are mum-baby friendly, toxin-free. Their products know your issues and tries hard to resolve them, well most of them. It is a brand which every parent can trust, a brand which intends to make lives of mums and expectant mums better and beautiful.

Mango Data

Founders – Santosh Kumar, Deepak Negi
Mango Data is India’s First AI based adtech startup which provides digital advertising solutions to advertisers through its best in class data management and analytics capabilities using its technology platforms. It surely is one of the best such platforms!

Mate Labs

Founders – Rahul Vishwakarma, Kailash Ahirwar
Recently acquired a seed funding of $550,000, this Bangalore based startup is based upon Artificial Intelligence and Machine Learning. With their easy solutions specially made for business professionals, Mate Labs makes the programmatic analysis and automated data learning simple.

Mech Mocha

Founders – Arpita Kapoor, Mohit Rangaraju, Shilp Gupta
This Bangalore based startup is being backed up by Korean and Japanese investors by raising up to $10 Million (around Rs.71 crore) in recent funding. They create addictive mobile games, and this gaming platform is one of the fastest growing gaming startups in India!


Founders – Anant Goel, Anurag Jain, Ashish Goel, Ekwe Chiwundu Charles, Yatish Talavdia
Milkbasket delivers milk, bread, eggs, butter, juices and other daily need items, every morning, right at your doorstep, free of charge.

Mobile Premier league

Founders – Sai Srinivas Kiran Garimella, Shubham Malhotra
Mobile Premier League (MPL) is based on an E-Sports platform where you can play your favourite mobile games and win real big cash anywhere and at any time. The live gaming and availability of a number of games in one app make it a popular choice.


Founder – Raviteja Dodda, Yashwanth Kumar
MoEngage is an analytics and digital marketing service providing intelligent marketing solutions. Their mobile engagement market works across various channels like web push, SMS, email etc. With auto optimisation learning based experience, this startup is on the path to leadership in the market. The startup also raised $9 Million in a Series B funding.


Founder – Anuradha Agarwal
A language tutoring platform, MultiBhashi is an easy way to learn English and 10 Indian languages. Their interface and easy to understand lessons are a great way to become multilingual by just using an app on the phone!

Myra Medicines

Founders – Anirudh Coontoor, Faizan Aziz
With their excellent service, discounts and easy ordering, Myra Medicines turns out to be to go option for many. The online service makes buying medicines easy, efficient and very comfortable for the customers.


Founders – Rajat Garg, Manuj Garg
This is a startup which is providing people with healthcare tips by professionals, home remedies and herbal remedies. The feature which makes it quite distinct and interesting is that the people who log in can ask their questions and concerns, and quick replies can be obtained from professionals.

ONN Bikes

Founders – Namit Jain, Shanky Munoth
This startup provides One of the most affordable bike rental services, ONN Bikes allows the customers to rent a bike for self-ride. With flexible services and perks like a free helmet, ONN Bikes is one of the best ideas which took flight this year.

OptaCredit Fintech

Founders– Kumar Srivatsan, Sriram Chandramouli
OptaCredit has adopted a hybrid approach, where it contributes a certain percentage of loan assets generated via its platform, to a salaried employee. Now you can say Goodbye to waiting for all your personal loans with this startup!

Pocket Aces

Founders– Anirudh Pandita, Ashwin Suresh, Aditi Shrivastava
Pocket Aces is a digital media platform which handles various entertainment brands. This next generation Media startup has engaging content directed towards the millennial audience. Funded by eight investors, digital entertainment has got a new face with the entry of Pocket Aces in the market.


Founders– Akhila Srinath, Srinath Akula
With the increasing use of Artificial Intelligence in various fields, the healthcare field is also employing this technology to its use. Patient engagement is made easier and better by the use of AI by Praktice Ai.

The Quirk Box

Founders– Jayesh Sachdev, Rixi Bhatia
This creative endeavour by the founder duo is a fashion and lifestyle label box filled with colourful, fashionable and quirky products. Their original essence and innovative ideas make them stand out from other similar labels making it a top startup in Iand distinguishing it from other similar ones.


Founders– Subrat Parida
Incepted in Bangalore in the year 2015, Racetrack bridges the gap that exists in the B2B2C domain with the aid of Artificial Intelligence. It empowers businesses to be future ready by instigating tomorrow’s concepts today and redefining communication among businesses and their customers with innovative AI solutions and services.
AI-driven sales channels and analytics enable this startup to create business impact and accelerate the growth of the business. Racetrack helps create a seamless brand experience and allows flexibility for the client to achieve a competitive edge.


Founders– Gowri Shankar
RoofAndFloor have simplified the home-buying journey by using the right mix of technological innovation. Their experienced home-advisers provide end-to-end support and focus exclusively on new residential projects, providing access to high intent homebuyers: discovery, shortlisting, site visits, negotiation and booking. So if you are struggling to find yourself a perfect Home, RoofAndFloor is your go-to-startup.

Rooter Sports Technologies

Founders– Piyush Kumar, Akshat Goel
With 15 Million+ active user minutes per month, 2.1 Million+ sports fan connected and eight sports covered, Rooter Sports Technologies is one of the most successful sports engagement apps. Rooter raised Rs.4.5 crore from a number of investors and had acquired a global reach.

Samosa labs

Founders– Inumella, Abhimanyu Pamuapati, Rahul Reddy Koora
With big names like Xiaomi and Sequoia investing in it, this startup is an entertainment-based app. It provides free videos and chat entertainment as a part of the daily lives of the people.


Founders– Sohil Karia, Harshil Karia, Akshay Gurnani
One of the top digital marketing services, Schbang had to be in this list because of its great holistic solutions. Digital solutions like marketing strategies, branding, website design etc. are done by this startup.


Founders– Ayush Agrawal, Tapan Mishra
Seniority is India’s first dedicated shopping destination for senior citizens. Through a portfolio of thousands of products, we cater to both medical & lifestyle related needs of the elderly aiming to make their life easier and more independent..


Founders– Abid Hassan, Abhimanyu Balajee, Sudeep
Receiving an investment of Rs.2.5 crore from Zerodha, Sensibull is an online stock trading startup. With nifty trade options, nifty bank options, stock options, currency options etc., Sensibull became the first option trading platform in India. Their services like webinars, articles and blogs on how to trade make this startup highly innovative and unique.


Founders– Himanshu Kapisme, Manish Garg
In the times where weddings have become complex affairs with a number of different elements involved, wedding planners like ShaadiSaga have come to the rescue. Making things easier for the family, they provide various options on all the details involved in the wedding according to personal needs.


Founders– Axel Schumacher, Gourish Singla, Sally Eaves
Shivom is one of the top Health-tech startup in India that focuses on leveraging the latest advancements in genomics, cryptography etc. Their platform aims to democratise genomic sequencing in-order to provide individuals with the ability to securely store their DNA data and automate their health and wellness. A bridge between your DNA data and the valuable use of this data to research and create new therapies is created.


Founders– Abhinav Jain, Aditya Gupta
With 3 lakh+ sellers, Shop101 is one of the biggest online platforms with selling and reselling services. Their 0 commission rate makes it one of the popular choices and secures it a place among the top startups in Mumbai!


Founders– Deepak Dhanotiya, Sumit Ghorawat, Tanutejas Saraswat
They help To Empower India Retailers With Power Of Technology And Supply Chain Innovation, They Provide Affordable Value Added Services Like Logistics, Banking, Loan, IT, Ordering Systems.

Simba Beer

Founder– Prabhtej Singh Bhatia
An emerging name in the beer and beverage market, Simba Beers deliver quality drinks to the customers. By manufacturing it in their own plant, Simba is easily one of the most authentic creators of the craft beer.


Founders– Shashank Murali, Arjun Krishna Vasisht, Binay Krishna Shivam
TapChief is a platform that offers networking opportunities for people to share ideas and connect with professionals of their field. This innovative idea has made it possible to access expert advice with ease. With 60,000 professionals onboard, TapChief has become a powerful way to network for consultants and freelancers.

Supr Daily

Founders– Puneet Kumar, Shreyas Nagdawane
Keeping in mind the busy schedules of Indians, Supr Daily solves the problem of delivery of dairy products. Their app lets the user manage the time for the delivery and their affordable subscription for a number of things such as milk, eggs, coconut water etc. make it a very convenient option.


Founders– Bhargav Errangi, Sumit Agarwal
Among a long list of competitors in the online fashion industry SPOYL stands out for its handpicked styles and a delighted customer base. Dealing in wide range apparels and accessories, they indeed are on the steps of becoming the fashion influencers that they claim to be.

Sleepy Owl Coffee

Founders– Ashwajeet Singh, Arman Sood
With their easily customizable cold brew coffee, Sleepy Owl Coffee has been recognised in the market for quite a while now. Their fresh brew packs promising great coffee in an instant are pleasers for all coffee lovers. It raised R 3.26 crores early this year as a part of seed funding.

The Belgian Waffle Co.

Founders- Shrey Aggarwal, Alisha
With 180+ stores in 45+ cities and 25000+ waffles sold per day, Belgian Waffle Co. is one of the Top Startups in India, which truly deserves to be in our list. Serving freshly baked and hot waffles, the startup has made it to the hearts of the people.

The Good life

Founders – Bhuman Dani, Shariq Ashraf
They bring an articulate revival to the known tea experience by sourcing the best teas in the world and masterfully blending them with innovative flavours and botanicals. The infusion of thoughtfully selected botanicals and flavours create a sensational harmony on your palate.

The Green Snack Co

Founders– Jasmin Kaur, Chetan Sharda
The apparent trend of eating healthy is captured by this startup, which aims at ‘combining tasty with the healthy.’ The roasted snacks are becoming a consumer favourite, and a number of investors are also expressing their interest, helping this startup to scale up quickly.

The Lallantop

Editor– Saurabh Dwiwedi
The Lallantop is a news website, which covers various topics including politics, sports, entertainment and much more in Hindi. They brought about an innovative change in the presentation of news by using satire and humour, which makes them stand out.

The Man Company

Founders– Bhisham Bhateja, Mohit Saxena, Parvesh Bareja
SLS and paraben free, The Man Company offers grooming products for males. The products are enriched with natural essential oils which not only make them a compelling product to buy but also a great gift for your loved ones!

The Spartan Poker

Founders– Rajat Agarwal, Bal Krishna Agarwal, Amin Rozani, Rajeev Kanjani, Peter Abraham, Sameer Rattonsey
It is an Indian centric online gaming hub that aims to bring the sophistication and quality of a world class online gaming platform for spirited gamers in India. They also take care of yet another aspect, any amount

The Zero Games

Founders– Nishanth Kottapalli, Ankit Paul, Arjun Chadha
This advertisement platform solves the problem of non-contextual ads in the gaming realm. They remove pop up ads and banners; instead, they put up video ads, VR ads etc. which provide a more engaging experience.


Founders– Kumar Abhishek, Vivek Singh
Bringing about a technological wave, ToneTag is making payments easy, contactless and effortless. The revolutionary sound wave technology for making payments secure and cashless has made it stand out in the Indian market.


Founders– Nikhil Thomas, Vikram Kodgi
TruckEasy is an “Uber-for-Trucks” where through its app it connects customers looking to move freight with truck operators. TruckEasy has devised a unique technology-enabled platform for businesses to overcome the challenges of cargo movement within a city at the click of a button. TruckEasy provides intra-city logistics solutions.

Tubelight Communications Ltd.

Founder– Praveen Singh
At a time where almost all of the people use the internet, internet marketing is a significant activity to be taken up by companies. Services like messaging, OTP generation and, voice products are provided by this telecommunication company which help to build a stronger future for the client.


Founders– Amod Malviya, Vaibhav Gupta, Sujeet Kumar
This is an online marketplace startup which became the fastest one to reach the unicorn status. The B2B marketplace which works with retailers, manufacturers, traders and wholesalers acquired massive funding of $225m from DST Global in 2018.


Founder– Rakesh Kalra
This is a one of a kind platform, which has a list of the possible tutors available in an area. With its cutting-edge technology, a person gets customised responses and can choose the best available option. This transparent service and the easy interface has made it an impressive and accessible option for all.


Founders– Rahul Anand, Rajat Tuli
Ustraa is a brand in the grooming industry, which makes quality products for men. Their promise of delivering quality products is fulfilled by their no harmful chemical and paraben, sulphate-free products. They even provide a number of grooming tips for men and have a subscription plan, which is a plus point!


Founder– Vungarala V. Subrahmanyam
This edtech startup provides students with a much needed practical working aspect along with classroom education. With a number of mentors and company tie-ups, they offer various internship programs for students of different departments.


Founders– Padmanabhan Balakrishnan, Anand Ayyadurai
Vogo, a scooter rental startup, has raised $6m to $7m in a funding round led by ANI Technologies and Hero MotoCorp. It is also India’s first automated scooter rental startup. With 10 Million+ kilometres already travelled, the easy service and affordability make it an accessible and preferred option for people.


Founders– Aprameya Radhakrishna, Mayank Bidawatka
This unique idea of creating a voice-based knowledge platform recently received a funding of $5m from Shunwei and others. It bridges the knowledge gap for people who speak only Indian languages and not something universal like English.


Founders– Anand Shahani, Mehak Sahani
With 10000+ vendors to choose from, WedMeGood presents the customer with a number of options to choose from in all possible fields like location, photographer, makeup artist caterer etc. Their perfect organisation definitely makes the experience worth remembering!

Wow! Momo

Founders– Sagar J. Daryani, Binod K. Homagai
Starting from a garage in Kolkata, Wow! Momo has over 130 outlets in 9 cities, It is one of India’s top startups that grabbed attention when it became a 300 cr company.


Founders– Anindita and Suhasini
This is a perfect solution for all the urban people who look for healthy and quick food whether it is for breakfast or snacks. These protein and fibre-packed bars are made up of 100% natural ingredients making it immensely popular among people.


Founder– Amit Gupta
Yulu provides a green solution to the problem of commute over small distances by providing shared bicycles. Their user-friendly and quick process allows ease in the renting process through their app. Their vision and concern for an efficient and clean solution make them one of the best and the most environment-friendly startups!


Founders– Deepak Baid, Sajo Mathews, Sandipan Mondal
This media tech startup is an essential tool for a number of platforms to identify their audience and reach them. Zapr gives analytics by collecting data from a vast amount of channels to ensure accuracy.

1. The above list is in alphabetical order. The details mentioned have been gathered by primary and secondary research on online platforms. In case of any discrepencies, please drop a mail at [email protected]
2. We have listed out the startups based on:
Traction: How well these top Indian startups are receiving a market validation for its business model. Basically, how well the consumers are taking to the product/service.
Potential Market: How big is the market share for the respective product/service. Will the product be welcomed with wide arms in the market or will it be just another not-so-great product?
Pedigree of the Team: The background and professional credentials of the startup’s team members. Many of these listed startups are by IITians and past employees of big MNCs as well as professionals with a rich experience in the field.
Scalability: Even if the initial idea of the product/service is extraordinary, is there a chance for the business to grow? These startups have shown great potential and many have also received funding, while others are not so far behind in line.
Execution: Ideas are easy. It’s the execution of ideas that really separates the men from the boys. A really great team finds its happiness in execution because it is more likely to succeed than one which focuses just on ideas.

Disclaimer: We have worked with many startups mentioned in the list, and have built teams & hired extensively for them.

©2017 Sutra Services Private Limited. All Rights Reserved.
If you want to build a team for your startup, call us at +91 87 67 427 427 or email us at buzz {@] sutrahr.com
Call us at +91 87 67 427 427 or drop an email at hiring buzz {@] sutrahr.com if you’re looking for a job at an awesome startup.


Online Recruitment Tools That Will Ease Up Your Work

Recruitment without effective tools is like scouring a jungle without any equipment. Tough, experienced recruiters might still find their way to hidden treasures. But, it doesn’t have to be that difficult. Sometimes, a creative approach to candidate recruitment tools can make your recruiting job easier (and, maybe even more fun).

Here are some recruitment tools for you that can help you in your daily sourcing quests:

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[ult_buttons btn_title=”Email Schedule” btn_link=”url:https%3A%2F%2Fsutrahr.com%2Frecruitment-tools%23Emailscheduling|||” btn_align=”ubtn-center” btn_title_color=”#ffffff” btn_bg_color=”#ff6245″ icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left”]
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Looking at candidates’ work samples helps you find and screen people at the same time. A trained eye can quickly spot impressive portfolios. Below are good recruitment tool options to discover candidates’ work, especially designers and developers:

recruitment toolsCarbonmade has millions of portfolios and projects by professionals from the creative arts (and it’s fun to browse through). You can investigate the work of designers, copywriters, photographers, architects and other creative types.

recruitment toolsGithub is a well-known platform for developers and a great place to look through candidates’ code and projects. If you’re hiring IT professionals, Github has a lot to offer.

recruitment toolsIf you’re on a mission to hire the best creative professionals, then Behance’s huge network is a good option. While browsing portfolios and projects from all over the world, you can perform targeted searches according to schools, colors, and tools used for each project (like AutoCAD). You can post jobs on Behance too.


Everyone could do with checking that their job descriptions are as good as they can possibly be. Here are our favorite free tools to do just that.

recruitment toolsKeep the Grammar Police off your back with this free chrome plugin that checks your grammar and spelling as you write online. What’s not to love?

recruitment tools
Want to write more succinct job descriptions? Head to Hemingway. Hemingway analyses the way that you write and the length of your sentences and then suggests ways to make your prose easier to read. Just like Hemingway himself.

Here Are 11 Things That IT Recruiters Should Know

Networking platforms

Communicating with active and passive candidates is a tough job. People network in all kinds of places, whether online or in-person. If you want to talk to, and meet with, great candidates, some websites that can help you:

recruitment tools
AngelList is a platform for startups. Not geared towards sourcing passive candidates, but rather it can help you find quality hires. Candidates interested in the startup environment. They can browse through startups and communicate directly with founders through AngelList.

recruitment toolsWhere people host, promote and browse events by category and location. Using Eventbrite, you can choose events where you’re likely to find candidates who are interested enough in their profession to take time out to learn about the latest trends.

recruitment toolsTwitter can be a great ally in so many ways. Reach out to those who tweet with hashtags relevant to your business (e.g. #HRTechConf) and participate in conversations. Twitter’s advanced search is also a good way to find relevant hashtags and people. 

recruitment tools Facebook provides easy and affordable ways to increase your applicant pool. Use the Facebook Directory to search for users, pages, groups, and applications.  You can post a job for free on the Facebook Marketplace. The ad requires basic information such as location, job category, subcategory, title, etc,. Facebook pages are free sources that enable you to share your business and products with the users. Facebook Ad is another option in which you can choose the exact audience that you are looking to target. The options are endless to how narrow a field you can define. Be careful to not make the criteria too specific or you may not get the applicants you want.

recruitment toolsStart by building connections with people you already know. Former co-workers, current clients, local entrepreneurs and even friends and family. Because you never know who someone else may be connected too that could make for a top-notch candidate. Join relevant groups and interact with active members asking and answering questions. Use your network activity box (also known as a status box) to broadcast that you are hiring. “Looking for an IT consultant. If you know someone, even you. Contact me.” Check their profile to know about them before contacting them for an interview.


Often, the best employees are brought in by other employees. It’d be ideal if your employees referred great people every day without any effort on your part. But, more often than not, companies can benefit from a systematic approach to employee referrals. Many recruitment tools can help:

Recruitment tools
Employee referrals helps you get referrals from your employees. It sends messages and incentives to employees helping you monitor referrals and rewards. It aims to simplify it for employees to refer someone (in “just three clicks,” according to their website).

Recruitment toolsRecruit’em writes complex Boolean search strings for free. It allows you to search through social media such as LinkedIn, Xing and Twitter. Also when you don’t have enough time or patience to write long Boolean commands.

Recruitment toolsOften, you stumble upon a profile on a social or professional network or a name referral but you don’t have enough information to contact them. People Search from Workable is a Chrome extension that can remedy that. People Search is a free sourcing tool takes seconds to look through multiple sources and provide you with a full profile with resume and contact information.
Most companies understand why hiring proactively is important. If you equip yourself with effective sourcing, email finders, and outreach recruitment tools, you can find your next great hire before your competition. 

Forums and talent communities

Forums are great places to find candidates. People engaged and can share their expertise. Look for highly knowledgeable and active users. If there is a rating system, look for high scoring users.
General forums where industries use the same site. Specialized talent communities exist too. 

Designed for programmers, users can ask and answer questions. You can search users, see what questions they answered, and view the communities they are in. Information about people is on their profiles. 

Recruitment Tools This site lets people form and join groups around the things they enjoy. Some based on hobbies, but there are professional groups, too. You can find people in professional groups and reach out to them about your open positions. 

Recruitment Tools This is a knowledge-sharing forum site. People can ask and answer questions. You can search for industry experts who are answering questions on the site and reach out to them.
Social media groups: Users can join these groups based on their interests or for the industries you are recruiting for. Interact with the group and reach out to its members to find new candidates.

Social media posting

Did you know that posting on social media can improve your recruiting efforts? Posting regularly and interacting can attract people to your services. And, having a social media presence can make you appear more approachable and less spammy when you reach out to people.
You don’t constantly need your social media accounts open to make an impact. You can automate some parts of your social media recruiting strategy. You can use online recruitment tools to schedule your posts, measure statistics, and track your mentions.

Recruitment ToolsThis recruitment tool lets you manage multiple social media profiles in one place. You can schedule content and see what performs the best with your followers. There are a free plan and multiple paid plans.

Recruitment ToolsThis recruitment tool also lets you schedule your posts to publish at a later time. You can view analytics from your posts to see what performs the best. There is a free individual account and paid accounts that have more features.

Recruitment Tools
There are site-specific recruitment tools, such as TweetDeck. TweetDeck can help you track lists and organize your Twitter accounts, which can help you succeed at recruiting on Twitter. TweetDeck is a free tool.

Email scheduling and tracking

Sending emails can take a large amount of your time. Scheduling emails might help. You can create many emails at one time and schedule them to send at a later date.
Email tracking tools also exist. You can monitor when you need to send emails, and you can see if the recipients opened the emails.
Email-related tools save your time and show you what messages make the biggest impact which makes it the most effective recruitment tool.

Recruitment ToolsThis tool integrates with Gmail accounts. You can schedule emails to send later. You can also set reminders to look at an email later or to follow up with messages that don’t receive a response.  Includes a free basic account and paid accounts with more features.

Recruitment ToolsThis recruitment tool will notify you the moment a recipient opens an email or clicks on a link. You don’t have to guess whether or not they saw your message. You can also schedule emails for a later time. HubSpot Sales works with Gmail, G Suite, Outlook, and Office 365. You can sign up for a free account, but a paid version is also available.

Contact information finder

Have you ever found a promising candidate but didn’t know how to contact them? There are sourcing tools for recruiters that can help you uncover someone’s email, phone, or other contact information.

Recruitment ToolsThis sourcing recruitment tool is a Chrome extension that lets you find emails, phone numbers, and social profiles. You look at a person’s social media profile, and the extension will find their email, phone number, other social profiles, blogs, and other information.

Recruitment Tools This tool searches for email addresses on websites. It’ll scour a domain and give you all the addresses it can find. Hunter will verify email addresses, too. You can also use Hunter to find email addresses when you go to LinkedIn profiles. You can start with a free account, and paid accounts will allow you to make more email address requests.


Having a mutual connection can make reaching out to a prospective candidate easier. You can also ask the mutual connection to introduce you.

Recruitment ToolsThis is a browser extension that will give you information about your Gmail contacts. The extension pulls information from the contact’s LinkedIn profile. You can see basic information about your contact, along with the people you both might know.

Social media profiles

Social media profiles can help you learn more about your prospective candidates. But, it can sometimes be difficult to find someone’s profile, especially if they have a common name. You can use recruiting tools to help you find all the profiles for someone.

Recruitment ToolsThis is a browser plugin that lets you see information about people. You can see their picture, skills, current job, contact information, and social profiles.

Recruitment ToolsThis Chrome extension intertwines your Gmail and social media accounts. When you are in your email or visiting someone’s social media profile, you can see your mutual friends, connections, and tweets. You can also see the person’s contact information.


Automation in recruitment is one of the key themes of 2017. If your recruitment software doesn’t have any automated actions, then you might want to check out a modern alternative. The recruitment tools listed below help you to connect areas of your recruitment strategy that might otherwise be isolated.

Recruitment ToolsIFTTT, otherwise known as If This Then That is a tool for automating your life. Want to keep an eye on your competitors’ Twitter account? You can automatically put their Tweets into a Google Spreadsheet for you to analyze at a later date. As well as about a million other things.

Recruitment Tools
Like IFTTT, Zapier connects a number of popular Web Apps. While IFTTT is completely free, Zapier does charge for some things. The key differentiator: Zapier offers a deeper integration with a wider variety of web apps, including some CRMs.
Did you find this link useful? Comment below and tell us your opinions.


11 Things IT Recruiters Should Know Before Taking Up Recruitment

The most common HRM challenges an IT recruiter seems to face is the limited knowledge of technology. Given that the candidates an IT recruiter screens on a daily basis, with knowledge about the current tech happenings, isn’t a cake walk. Especially for recruiters who come from communications or sales background, which is the case for most recruiters. There are hardly those who choose to change their field of work after engineering or are curious about the backend technology. For those of you who fall into the former category, here are 11 things IT recruiter should know to up your game in tech recruitment.

Mentioned below are some of the things IT recruiters should know before taking up recruitment – 

1) Ask for help

Yes, of course! And reading this article also implies that you are seeking help. But here, we mean you must go out and talk to the Subject Matter Experts about a role that you might have close to zero understanding about. The idea is for you to understand the tech concept well enough to not forget it for a long time. And only the experts can help you with that, understand the tech jargons in the form of stories, which will help you in keeping your memory strong on those concepts.

2) Learn from your candidates

When talking to a candidate about technologies you have little knowledge about, have the candidates applying for those roles, explain them to you. If the candidate is able to explain their technical skills to someone who is a tech ignorant, there are good chances that this candidate has the ability to knock the socks off your hiring manager as well. But don’t take our word for it, if you are really a tech illiterate then you might end up being fooled 😛 and in that case, you always have our good wishes to become a great IT recruiter 🙂

3) Join a social tech group

One of the easiest ways to learn from the best is by reaching out to the techies online. Get your way into the right social tech groups which you can easily find on Facebook, LinkedIn, and other popular sites. There are also specific tech fresher groups that you can be a part of, before getting on those calls with your candidates.

Want to gain hands-on experience in IT recruitment? Apply here

4) Instruction videos 

In 2015, “how to……” was one of the most popular searches on Google. These searches led the user to YouTube where you will find multiple instruction videos. This can be a valuable asset to recruiters since you can learn and can make all the difference in comprehending technologies under 5 minutes. So go ahead and look up those exhausting IT recruitment terms on Google and train how you can fill those empty chairs for your clients.

5) Broaden your horizon

Once you have gained some experience in recruiting IT candidates, most recruiter finds their “niche” technology or position that they want to specialize in. It’s the technology that they understand the best or have a strong hold on picking the right candidates for. But don’t stop there and get out of your comfort zone! Continue to gain knowledge on new technologies that you don’t have the best grasp on, it will give you access to new opportunities for your candidates and yourself. Basically, be a jack of all trades. 

6) Strong sales skills

Recruitment requires selling. If you haven’t figured it out yet or if you disagree, you aren’t doing recruitment right. Not only do recruiters need to sell their clients (internal or external) to the candidates, but also have to convince the candidates about how the role is the right opportunities for them. So along with working on the tech skills, our advice is, you must also skill yourself with some sales tactics. It will take you a long way in IT recruitment and eventually with those closures. 

Work at the coolest recruitment firm in Mumbai? 

7) Relationship building

Don’t be one of those recruiters who calls candidates out of an old directory and parrots the same pitch to one candidate after the other. If you are really interested in acing the recruitment game, then pull up your socks and get your professional relationship game strong. Given the growing social media circuit, it’s fairly easy to track your candidates and find out who they are and what they like. No, this is not stalking! This is knowing your candidates enough to be sure of which client would fit into their career goals best. It’s a win-win for all when your candidate and client find the right match in each other and your targets meet that perfect mark. Now that’s how you become a great IT recruiter.

8) Hunter’s mentality

Most recruiters are nicknamed as hunters since they are always on a lookout for the right target that would match their clients’ need. For you to be an ace IT recruiter, you are required to know your candidates well enough. Break out of the same old Monster and Naukri routine searches and get on cold callings, social media, boolean search and other niche networks to find those gems that are above ordinary. That is the only way to find candidates who are better than the others. 

9) Strong follow-up skills

This skill is a life changer. Not only will a strong follow-up make sure your candidates never forget you and your interview slots, but this will help you go a long way in your other aspects of life. Great follow-up comes with persistence, it’s knowing that if you consistently reach out to your set of candidates there is no way they won’t consider you important. This has been a problem with most recruiters I know, that the candidates don’t seem to give them the kind of attention one must to a recruiter. Strong follow-ups are the only way to build on the required rapport with the candidates and be a great IT recruiter for most parts. 

10) Be a consultant

Recruitment is an art which requires skills that can only be learned with experiences. In your case, since you are reading this blog, you are going to be skilled at the end of this article. However, my point is that you need to bring more to the table for both your candidates and clients. One of the ways of doing that is by being their advisor and not a mediator. You are hired to get a job done, the same job that you do every day and that should make you a go-to for those of who don’t have a better understanding of the current recruitment markets. You are no basic recruiter, you are an expert in the IT recruitment field. Use those skills to advise your candidates on what would be the right job for them, or to your clients by consulting them on who would be a better pick out of those shortlisted. 

11) Think of the bigger picture

Just because the candidate you called is not the right fit for the role in question, doesn’t mean he will be jobless all his life. You as a recruiter need to think of the bigger picture always. If you have a good candidate, you will also have a relevant opening for him/her, if not now, maybe sometime in the future. To be a rockstar IT recruiter, you have to keep your own directory in place to fit the right candidate into their apt roles.  
So here you have all the tips that you might need to know while you are aiming at acing your recruitment game. It’s not going to be easy, or something that you can do overnight. It is a process that needs to become a habit for you to call yourself a Rockstar IT Recruiter. 
If you or anyone you know is looking for a place to explore recruitment skills then take another one of my advice and find your way to SutraHR. Call: 87 67 427 427 or just drop in your resume at [email protected] 


Top Hiring Tips for Startups Post Series ‘A’ Funding

Congratulations – you managed to cross the hurdle of gaining a Series ‘A’ funding for your dream startup. While reveling in this ‘victory’, you realize that while you have all these brilliant ideas and sufficient resources, you do not have the human resources to implement. It is the time to put together an effective team, and hence an understanding of the hiring tips for startups becomes essential.

In today’s competitive business environment while it is critical to hire good people, it has also become increasingly tough to find the ‘right’ talent. Without understanding the hiring tips for startups, and in particular for your own startup, you could be in big trouble. Without a good team, it would be almost impossible for a startup to succeed or even remain in existence for too long. Irrespective of the founder and co-founders, a company’s reputation and success rests largely on its workforce. If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” – Red Adair. This quote is possibly one of the best hiring tips for startups.

hiring tips for startupsA look at some of the top hiring tips for startups:

1. There is a right time to hire

While a workforce is essential, the person responsible for hiring must decide whether it is time to hire, and if yes, which positions to hire for, and which ones can be filled later. Hiring simply because the startup has the funds, or because the business plan entailed it, are not the right reasons to hire. Startups should typically follow contemporary models, and hence hiring simply to fill vacant positions would not be the ideal method, since this is a traditional mindset. Among the best hiring tips for startups, is determining the true need to hire, post meticulous planning, and thrashing out all the details.

2. Commitment to Invest Time

After planning and deciding that your startup does need to hire, the next most crucial step is to commit time to the hiring activity. Hiring is time consuming, cumbersome, and can prove herculean even for the most seasoned recruiter. Startups must function at a speedier pace than established companies must. Hence, this aspect combined with fewer human resources, cutting corners for swift hiring becomes the norm. However, this is when bad hiring happens, leading to bigger problems moving forward. It is essential that the recruitment exercise is given due attention and an adequate amount of time to make it successful.

3. Learn the Nuances of a Role before Hiring for it

It would be impossible to hire the right person without actually understanding what a particular job role entails. Hence, understanding the intricacies and complexities of a role would be critical to hire right. It would be detrimental to the success of a startup if the top person hires someone at a leadership position simply because she or he does not have any idea of the job responsibilities. The top person must first know how to do a particular job, and only then lean on people to get the actual job done.

4. Hire for Attitude – Hire Effective People

It is always easier to teach someone a job and a skill. However, attitude is inherent and one of the successful hiring tips for startups (and all companies) would be to hire someone with a positive attitude. Hiring effective people means looking for people with a willingness to learn and practice their learning in their everyday job. Such people are more likely to have optimized work performance, consistently, and the ability to encourage their co-workers.

5. Hire through Cost Effective Means

Using personal networks and sourcing candidates through social media are two of the most effective and low cost methods. Getting recommendations from friends and business associates brings in the feeling of trust and shortens the hiring process. In addition, not all positions need to be on company rolls – the use of freelancers, consultants, and temporary staff is becoming increasingly popular. By using these ‘outsourced’ hires, a startup can save huge amounts of money, hiring only for a fixed period and on an as and when basis.

For permanent on-roll positions targeting passive candidates is a great idea, since this is a ‘pool’ often neglected by larger companies. Search for people with proven ability to work in new setups or those who may have been instrumental in leading a major project to their current jobs.

Also Read

6. View Hires as an Investment

Many established companies and startups view hiring as a cost. However, hiring the right person is actually a long-term sound investment, and would yield high results in the future. A company’s workforce is its greatest asset, and this should be one of the top hiring tips for startups too.

7. Keep Top Candidates Interested and Engaged

The lack of experience in hiring could result in the inability to keep the top candidates engaged and interested in working with your startup. The emphasis must shift from an assessment of potential top employees to actually communicating with them at a personalized level.


Final Tip:

Setting and managing a startup is no mean task. The founders must remain aware of and be responsible for every aspect of it until they are able to recruit good people. It makes sense to invest in hiring software to conduct psychometric testing and assessment, such that hiring is more about personality fitment than experience. Hiring for a start-up is possibly harder since it is through interactions with the limited employees that the company would communicate with the outside world. Failure to communicate effectively could well be the downfall of a start-up, and hence it makes sense to assess the hiring tips and implement them very effectively.

If you’re looking to hire the best talent to scale your business, give us a call at +91 77188 73526 / +91 92204 51707 or email us at buzz{@]sutrahr.com now.


Make Your Oomph Index Soar with Fashion Jewelry from Fine Jewelry Manufacturers

Fashion jewelry or as it is more commonly known, costume jewelry originally got its name because people used it to complement their costumes. Though many people tend to think of fashion jewelry as transient as the fashion trends themselves and hence inexpensive or imitative of fine jewelry, this is far from being true. Today, you can choose from a vast array of fine fashion jewelry at virtually every fine jewelry store that retail for mind-boggling prices.

(This is guest post submitted by Mandy Bular, a senior jewelry designer at Perigems.com )

So What Is Really Fashion Jewelry?

Creations by celebrated designers like Christian Dior and Chanel not only keep the interest in costume jewelry alive but have been responsible for blurring the line between costume jewelry and fine jewelry. What is fashion jewelry and what is not remains a matter of personal interpretation; pieces made from 14K gold may be costume jewelry for some while for others they may be fine jewelry. Generally speaking, one assumes that costume jewelry will not have any precious stones or metals. However, it is quite common to encounter fashion jewelry that isgold-plated, crafted from sterling silver, low karat and even alloys of gold. It is no longer uncommon for fashion jewelry to feature natural or manufactured gemstones.
Low-end costume jewelry is more often than not mass manufactured in factories with relatively inexpensive metals like copper, silver, brass, etc. with stones of cubic zirconia or generic rhinestone. It is quite common for these items to incorporate base metals that are plated, enamel, pewter, plastic, and even wood. On the other hand, you can find numerous high-end designer jewelry pieces by fine jewelry manufacturerscombining silver or gold-plated silver with a variety of semi-precious stones like topaz or even branded crystals such as Swarovski Elements.

A Peek into the History of Costume Jewelry

Even though it has been around for centuries, costume jewelry got a major boost only in early 20th century. While traditionally, jewelry was always made out of precious metals and stones, the 1700s saw some jewelry manufacturers begin to experiment with glass and other materials that fuelled a demand for stuff that could be worn to complement other pieces that were more costly.
Costume jewelry became really popular after a surge in demand for replicas of fine jewelry worn onscreen by the leading ladies of Hollywood like Lucille Ball and Elizabeth Taylor. Many high-profile designers came into the limelight for their ability to produce high-quality replicas. The trend of designer costume jewelry inspired by the silver screen continues to this day. Even though the cost is relatively high, it still gives fashionable ladies the opportunity to revel in fine jewelry at comparatively reasonable cost.
By no means is fashion jewelry a thing of the past. Even today innumerable contemporary designers remain high on the popularity charts for their haute couture jewelry collections. Right from fine jewelry stores on the high street to local supermarkets or even fashion websites, you will encounter a vast range of exclusive costume jewelry designs that are really attractive and comparable to their infinitely more expensive counterparts.


Demand for Digital Marketing will skyrocket in 2020

According to Bill Gates, “The internet is becoming a town square for the global village of tomorrow.”
Be it at home or in the office, the digital nexus is all around, just like the air we breathe. Browsing YouTube to learn a recipe you love is mainstream, so is buying home ware from Amazon. After all, this is the period of digital marketing, a term that is taking the shape of a giant wave with increasing gusto every passing second.
Given below are the top reasons why the future of digital marketing is bright and why the demand for it will skyrocket in 2020.

1. A paradigm shift in advertising

Gone are the days when advertising required one to spread the word of mouth. There was a time when pamphlets, flyers, posters, and billboards were the medium for communicating brand identity. Today, with the internet spreading its wings, things have changed. It is possible to reach millions of followers just by posting a picture on social media. And given the number of active people on the internet, things are going to only get better day by day, which brings us to the next point…

2. Increase in the number of active internet users

Just picture this: As of 2020, India is projected to have at least 445 million active internet users. Another survey conducted by the internet search provider Baidu points that there will be at least 6 billion mobile phone users by 2020. Looking at things from a global perspective, around 30% of the US population has already started using Voice Assistant speakers like Amazon Alexa and Google Home. One can literally buy anything and everything on the internet: from automobiles to appliances to clothes and cars!

3. Digital spent vs Traditional spent

Compared to traditional advertising that requires one to pay lakhs and sometimes even crores, digital advertising hardly costs INR 40 per day for posting an ad on Facebook. Low cost and high earning is a major reason why both start-ups and established businesses consult reputed digital marketing agencies in Mumbai for brand awareness. At agencies, there is no shortage of qualified people who are skilled at getting the job done and multiplying ROI.

4. Government initiatives for promoting digital

In order to give a boost to the economy and encourage transparency in operation, the government has launched programmes like Digital India. By 2020, it is estimated that at least 20 lakh jobs will be created, solely catering to the digital spectrum. These jobs are not only going to be beneficial for people living in cities but also going to empower the lives of the rural population. Thus, if you were to think whether it is worth to work at a digital marketing agency in the future, then the answer is surely yes.

5. The freedom to go global

Because all the activities cut across geographical barriers, digital marketing gives the much-wanted freedom to expand one’s business operations beyond the national borders. Many of the leading SEO companies in Mumbai already cater to the US and other markets. Digital platforms like Facebook, Twitter, Instagram, and LinkedIn reach to the audience of any corner of the world. So, given the vast opportunities and bountiful potential to exploit, digital marketing is the trend of now and future.

6. Higher engagement rate

It’s commonplace to see someone post a picture of a pizza before digging his teeth into it. Digital media allow users to connect freely with the mass which, in turn, leads to higher engagement rate. Marketing today is not only restricted to generate revenue. Rather, it is all about keeping the audience engaged and entertained through informational blogs, creative newsletters, catchy social media captions, and interesting videos. The bottom line: digital marketing rules the roost.

7. The doorway to entrepreneurship

Many start-ups in India like ScoopWhoop, OYO, LBB, and Schbang flagged their career on the digital platform. Most of the founders of successful business ventures agree that taking a digital marketing course prior to founding a business has its set of advantages. When on training, you understand the nitty-gritty of the medium and also the basic tactics of lead generation and customer acquisition. Once the skills are mastered, there’s no limit to how much your business can grow online.
These are just some of the many reasons why the demand for digital marketing will skyrocket in 2020. And if you’re still wondering whether it is time to go digital, we would advice it is high time you already did!


3 Steps to Getting Things Done


Like Thomas Edison rightly said, “Inspiration without execution is hallucination.” We all know how success works, it’s always about what is achieved in the end over anything else. What has been common with all the distinguished names across industries is their attitude of getting things done with whatever they set out to do.

With that being said, it’s understandable that most of your work or to-dos depend on other’s efficiency and execution and in that case what we end up doing is waiting, waiting for them to get things done because what else can you do, right? Wrong! You can push them to get things done in a office, don’t let somebody else’s productivity influence what you set out to do because results matter.

And so we decided to address this mess with a smart and straight infographic guide to Get Shit Done.

Get Things Done

Success is always a result of delivery and delivery is always a result of execution. It’s about putting your work first, getting a grip on the situation and making a plan of action because hard work pays off. And last but not least, ALWAYS FOLLOW THROUGH.


Looking for an inspiring place to work for? SutraHR is hiring. Visit sutrahr.com/careers to find what you might like to do.

Interested? Send in your resumes to [email protected] or call us on +91 87 67 427 427


Explained! Difference Between Corporate & Consultancy


Choosing a career is the hardest decision ever. If you take one wrong decision, it can jeopardize your whole life. Commonly, people look for good pay, incentives, career growth, and stability in a job. With the advancement of technology and time, we’ve seen an evolution in the job industry with more and more new companies coming up and creating a job space in the market.

Consultancy OR Corporate

Let’s begin with explaining what is a ‘consultancy’ firm and a ‘corporate’ firm.

A consulting firm is a company with experts (consultants) providing professional advice to an organization or an individual for a fee. Consultancies have become a talent source in recent times for companies looking to hire people for leadership positions.

And a corporate is a legal entity that is separate and distinct from its owners. Organizations seeking to transform themselves are hiring talent with a consulting background to boost performance.

When it comes to choosing a job in a consultancy, people usually prefer to work at a ‘corporate consultancy’ over an ‘HR consultancy’. This is because they feel corporates are better employers than a consultancy. Today, let’s resolve the doubt on the difference between consultancy and corporate.

Working at any niche consultancy could also give the same job satisfaction which people usually expect out of a corporate job. In reality, there is actually a very thin line in between working at a corporate and a consultancy. As a matter of fact, a consultancy can operate like a corporate as well.

Let me walk you through the realities of working at a consultancy and the perks that the employees get, which most corporates usually do not give to their employees.

1) Generation of incentives and higher wages: Consultancies, in general, pay higher salaries to its employees. With the advancement of work and growth in the work process, appraisals also tend to increase. A consultancy is often considered as an incentive-driven sector, which implies that one gets to earn more incentives in a consultancy than a corporate. Consultancies have limitations when it comes to their workforce and that is why pay hikes are more frequent in such companies. Bigger the company, smaller the hikes.

2) Learning and gathering skills: A consultancy arms its employees with more skills. Consultants work on projects that are complicated for other companies to complete themselves. In addition, consultants have to meet deadlines and complete critical work with ease. They learn and gather new skills every day. In a corporate setup, an employee usually specializes and becomes an expert in a single area within a company and thus the area of growth stays limited.

3) Opportunity to work and grow: Any niche company dealing in consulting gives its employees the benefit to work with many different types of organizations and also across vast number of fields. This helps in increasing expertise across various domains. These experiences take an employee to great heights and help in accelerating career advancement, thus offering greater flexibility.

4) Organizational structure – climbing up the ladders in a consultancy: The clichéd idea that a consulting firm does not have any growth ladder and everybody working in there does not get an opportunity for promotion is actually wrong. A consultancy does have hierarchies. The basic structure of any consultancy comprises of an Analyst, Consultant, Senior Consultant, Engagement Manager, Partner and Managing Partner. All of these have subheads divided into teams. Apart from these, there is staff in support for functions such as HR, Administration, Marketing and Finance.

When choosing an area of work or a job sector, a candidate should concentrate on a few important things:

1) Role of the employee in the organization: The degree of independence which the organization is offering and how diversified one’s role is.

2) Employee satisfaction: Proper growth, learning, incentives, and also the area to improve.

So food for thought, people should always choose the company when making a career decision and not restrict themselves to small debates such as, if it is a corporate or a consultancy. Now that you know enough about the difference between consultancy and corporate, we would like to know your views on what you think is a better choice, and why? Leave your comments below and let us know:

SutraHR needs a few skillful and smart people to join them. Drop by any day to have a quick chat.



601 B, Annapurna CHS, Above Delicacy of China, Adarsh Nagar, Oshiwara, Andheri (W), Mumbai 400 053.


We understand that you might be a little busy to drop by. No worries, just mail us your resumes to [email protected] or call us on +91 922 221 3194.


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