Flipkart began its journey back in 2007 when the Indian eCommerce industry was new to most. Sachin and Binny Bansal had some thoughts which they converted into a kickass idea, but the conviction to convert ideas into action and that into results is what defines a true success story. Flipkart surely has got it right.
And now with this wow and awe-spiring workspace that Flipkart has created, one sees the video and immediately wants to spend the lifetime working at such a cool office in India.
If you like this post then do share it with like minded people such as you on Facebook, LinkedIn, Twitter, etc.
At SutraHR, we share the same idea that a workspace should be a place where you get happy each day. We have a cool office too.
This Zomato’s UX Designer Job Ad Takes Recruitment Advertising To Another Level
Zomato is known for its highly creative and witty social media posts. When it comes to conveying a message in a minimalist yet super effective way, Zomato hits a homerun. A great example of one such social media post/ad by Zomato is their recent UX designer job ad. This post is a pure piece of genius; combining a witty yet minimalist graphic with an impactful message. Every recruiter, entrepreneur and hiring specialist should take cue from this ad.
If you are a UX designer looking for a career in growing startups like Practo, TinyOwl, OLA Cabs, BankBazaar, Truly Madly, CarTrade, OLX, Lenskart, Mobikwik, Limeroad etc send in your resume to careers@sutrahr.com
If you are an entrepreneur or a recruiter looking to hire a highly skillful UX designer, reach out to our BD head on 9222213190.
Waqar Azmi features on BBC Hindi
Here is an excerpt.
SutraHR’s Founder and CEO, Waqar Azmi, features on CNN’s Marketplace Middle East
Check out the full feature below.
Opening For The Role Of Product Designer

Company: Practo Technologies Private Limited
Location: Bangalore , Karnataka , India
Responsibilities:
-Work with product managers to define/refine requirements and translate them into concepts and interface designs.
-Work with lead designer to decide design direction.
-Design products that are simple and elegant.
-Work with other designers and engineers to ship extraordinary products.
Requirements:
-Strong portfolio featuring examples of interface design work in the consumer or medical sector.
-Keen product sensibilities, with a passion for people-centred design.
-Self-motivated with the ability to take charge or play a supporting role.
-Solid intuition and an eye for detailed interface design.
-Ability to multitask, prioritise projects, communicate progress and expected milestones.
-Proficiency in Photoshop/Illustrator/Omnigraffle
Creating interactive prototypes.
Good to have:
-Experience designing interaction models that span multiple devices.
-Familiarity with the agile development process.
-HTML and CSS knowledge, current on latest design techniques.
-Experience with user research
About this role:
-The Patient team at Practo is focussed on helping patients manage their health.
-We are looking for designers to lay a new foundation for our upcoming products.
-You will be given ownership of your product and be part of an agile, multidisciplinary approach to shipping software.
To apply, mail us your CV to omna.d@sutrahr.com & careers@sutrahr.com or contact us on 9686600703.
Work Life in Mumbai – SutraHR

Mumbai is clichéd for a lot more reasons than its nightlife. The buzzing streets and the people rendezvousing are the heart of the city.Being the commercial hub of the country, Mumbai is home to people from all over the country.
Prominently known as ‘The City Of Dreams’, people move to Mumbai with special motives – dream, work, and conquer in that order.
20 things to know if you plan to move to this Sapno ka Sheher.
1) Get used to the traffic: If you need to clock in @10, you must calculate the traffic from your area to your workplace and step out your door hours early to reach in accordance. Most Mumbaikars spend two to six hours travelling to and from their workplace.
2) Traffic excuse is your backup’s backup: The ones who’ve been staying here, are accustomed to the excuses for being late. Everyone has the same excuse – the traffic, which can’t be denied. Therefore, traffic is no more an excuse. Keep another excuse handy and let traffic be the backup..
3) Make the traffic your friend: You’ll always have that little time to make changes to your ppts, prepare speeches, draft letters, read mails, and so on. You get ample of time to make the last touch ups. And, just in case if you had no time to draw the black kohl line on the waterline of your eyes, traffic is your treat. Also, traffic fixes all the undone chores. Some cut nails, sip on the energy drink, dig in their breakfast boxes and so on.
4) Network: Don’t feel melancholy for being an introvert whilst you move to Bombay.The city will woe all your blues and make you a social bee. It’s in the air, believe me!
5) Vada-Pav is your best friend: Forgot to get your lunch? Out of cash after an amazing weekend? Vada-Pav is at your rescue. 70% of the population in Mumbai fill themselves with vada-pav.
6) Tapri is your hangout: If you’re a tea snob, chaiphile or a caffeine addict, Tapri is your next best hangout in your break time from work. A quick chai, few bhajji’s and a smoke in hand, is a routine sight for eyes. Discussions on the stock market, politics, company gossips, MNC Vs Startup debates, love-hate relation with the firm or their bosses, is something audible from young chaps, dudes, and dudettes. Chai pe charcha is a tiny phrase to address this scene.
7) Struggle is a very naive word: ‘Everyone here is struggling.’ Get used to this phrase and the phase as well. But, on the brighter side, struggle makes for more enjoyable and carefree weekends. Two days where you drink, dance and forget your troubles before starting your routine all over again.
8) House Hunting: It’s a task! Everyone has their own unique definition on their experiences of house hunting. Terrace house refers to a house with a midget balcony in Mumbai. Don’t be annoyed with fewer square feets, you’ll be glimpsing a whole new bigger world standing there, there on your tiny Mumbai terrace. With chote darshan, you might carve your name to be bigger, someday.
9) Roommates: You may get a dozen offers to share rooms with struggling actors. (Told you, everyone’s struggling here) If you deal with one, get ready for being a proxy opposite lead to narrate lines. Eventually, these roommates end up being your best buddies. No matter if he’s an actor or she’s the PR /HR girl.
10) Everyone gets a chance!: Mumbai has a lot many jobs. If you’re lucky enough, you’ll get offers to work for amazing different ones. Resist it or go for it, your choice!
11) Unemployment is never too far: This might scare you! But let’s lay it straight here. Getting downsized or rejected can happen to anyone. Between these are the struggling actors, freelancers, unsuccessful startups and those who’ve been doing something else for the proxy period. Be ready for the No-Guarantee phase. The ratio of jobs to people is always uneven.
12) Dabbawala is your 3rd mother: Biological mother is the 1st, teachers are the 2nd and the dabbawala wraps this package in a trio : roti-gravy waali subzi-chawal! Like your mom, you can depend on them for your timely lunches.
16) Bayside Banter: With the passing time, you’ll practice it as a ritual!
Many Indians live in modern suburbs and work in gleaming skyscrapers, but many more—a large majority—remain indigent and trapped by tradition. Formally known as Bombay, Mumbai is the most populated city in India. Chaotic, frantic and polluted, Mumbai is a melting pot of different cultures, religions and wealth extremes. Since it’s a bay, it’s redundant to mention there are fish markets everywhere. There’s something fishy at the end of every bylane.
The young and the employed in the city endure prolonged work hours, hectic commute, housing woes and a near-zero social life. Yet, 90% of them say they would not even dream of leaving Mumbai for another city. The city has a lot more people with positive attitude and a positive outlook on life.
“Zara hat ke zara bach ke ye hai bambai meri jaan”
9 reasons why you should use a recruitment agency
Partnering with a Recruitment Agency Transforms Your Recruitment Process
Recruiting the right talent is a cornerstone of business success, but navigating the complexities of recruitment can be daunting. This is where the benefits of a recruitment agency shine, offering a strategic solution to streamline your hiring process. At SutraHR, we specialize in connecting businesses with top-tier professionals, saving you time and resources while ensuring the most suitable fit for your team. The advantages of partnering with a recruitment agency extend beyond filling vacancies. They transform how you build your workforce.
A recruitment agency brings expertise, access to a large talent pool, and industry-specific knowledge to the table. Whether you’re a startup scaling rapidly or an established company seeking specialized skills, the benefits of a recruitment agency include faster hiring, reduced costs, and improved candidate quality. Agencies like SutraHR handle everything from sourcing candidates to screening and interviewing, allowing you to focus on your core business goals. By leveraging their networks and tailored approaches, you can secure talent that aligns with your company’s culture and vision. In this blog, we’ll uncover nine key reasons why the benefits of a recruitment agency make it an invaluable partner for your hiring needs. Let’s explore how to hire smarter and grow stronger!
What’s the first thing you think of when you’re looking for your next job?
I know. Let’s put my resume up on as many job portals as I can find. Although this seems like the obvious right answer, you’re forgetting something,Recruitment agencies have a huge share of the available jobs in the market. Hence, if you’re not on their list, you’re missing out.
In this blog, we’ll explore nine compelling reasons why partnering with a recruitment agency like SutraHR can transform your recruitment strategy. This will help you focus on what matters most: growing your business. Ready to hire smarter? Let’s dive in!
Why the Benefits of a Recruitment Agency Matter: 9 Reasons to Transform Your Hiring
1. Let someone else negotiate:
A recruitment agency researches both parties and sets up the perfect match between the two. It serves as an effective negotiator. They act as an intermediary between the employee and the employer. So forget about negotiating yourself and let an agency do it for you instead. By letting a recruitment agency handle the negotiation, you save valuable time that can be better spent on preparing for interviews or focusing on your current responsibilities. The agency takes care of all the back-and-forth communication, allowing you to avoid the stress and hassle of direct negotiations. This streamlined process ensures you can quickly move forward with your job search or hiring needs.
2. Don’t let your colleagues know:
Are you looking for the ideal job without telling your HR department about it? Hire a recruitment agency to find one for you. It’s best to avoid posting your resume on job portals since they are sure to alert HR personnel. Using an agency provides a more personalized approach, as they tailor their job search to match your specific skills and preferences. Unlike job portals, agencies often have exclusive access to unadvertised vacancies, giving you a competitive advantage. Additionally, agencies offer guidance and support throughout the job application process, increasing your chances of landing the ideal position.
3. Be groomed to impress:
Dressing appropriately for the industry you’re targeting is crucial, so invest in a well-fitted suit or professional attire that aligns with the company culture. Pay attention to personal hygiene, ensuring that hair is neatly styled and nails are trimmed and clean. Practicing good posture and maintaining a confident demeanor can also leave a lasting positive impression during interviews or meetings.
Being a candidate with no answers can be embarrassing. For the agency that referred you in the first place, this is a huge disaster. To ensure your interview preparation, our agency strives above and beyond.
4. Ample options:
Recruitment agencies have a strong network of clients. Candidates are offered several jobs. The advantage of getting hired through an agency is that they consider you for multiple positions, knowing your skill set. You won’t find recruitment agency jobs on job portals. So, it makes sense to send your resume to them while you’re hunting. To submit your resume to a recruitment agency, start by researching agencies that specialize in your field. Once you find suitable agencies, visit their websites to upload your resume through their online submission forms. Make sure to tailor your resume and cover letter to highlight the skills and experiences that are relevant to the positions in which you are interested.
5. Transparency in business processes:
A recruitment agency maintains a high level of transparency towards both parties in the recruitment process. Many people are very impressed by the nature of the agency in which it operates. As an agency, we don’t forward false information, and we avoid burying information that could cause the candidate to turn down a job opportunity because it carries false information. Transparency ensures that candidates are well-informed about job roles, company culture, and expectations, allowing them to make more informed decisions. This openness helps build trust between candidates and the agency, leading to more successful placements.
Additionally, candidates feel more confident and valued when they know all the relevant details, increasing their satisfaction and likelihood of accepting job offers. Employers benefit from transparency as it leads to better-aligned candidates who are more likely to fit well with the company culture and meet job expectations. This reduces the turnover rate, saving time and resources in the long run. Moreover, transparency fosters a positive reputation for the company, attracting top talent who value honesty and integrity in their potential employers.
6. Beautify your resume:
Select a clean, professional font to ensure readability. Use a consistent color scheme, such as a subtle shade of blue or gray for headings, to add a touch of personality without overwhelming the content. Keep the overall design simple and simple to maintain a polished appearance. Incorporate industry-specific keywords and phrases that align with the job description to enhance your resume’s visibility through applicant tracking systems. Tailor these keywords to match the skills and experience sought by employers, ensuring your resume stands out in the initial screening process. This strategic addition can significantly increase your chances of landing an interview. Highlight your accomplishments by using specific numbers, percentages, or metrics to demonstrate your impact.
For example, instead of stating Improved sales,specify Increased sales by 20% over six months. This approach provides concrete evidence of your contributions and helps potential employers gauge your effectiveness.
7. Minimized Risk of Bad Hiring
A poor hire can cost 50-60% of an employee’s annual salary due to turnover and lost productivity. The Recruitment agencies reduce this risk.Agencies conduct thorough candidate screening, including cultural fit assessments and background checks, ensuring candidates align with your organization’s values. Many offer guarantees, providing free replacement if a hire doesn’t work out within a set period (typically 3-6 months). Background checks are crucial in the recruitment process as they help verify the accuracy of a candidate’s qualifications and past employment history. They also uncover any potential red flags, such as criminal records, that could impact the candidate’s suitability for the role. By conducting these checks, recruitment agencies ensure that candidates not only have the necessary skills but also exhibit trustworthy and reliable behavior.
8. Using AI and data analytics:
In 2025, recruitment agencies will utilize AI to streamline processes and reduce bias. AI tools will analyze resumes, identify candidate success, and optimize sourcing channels, cutting hiring time by up to 40%. Data analytics also help agencies track metrics like time-to-hire and cost-per-hire, ensuring a more efficient and equitable process. The integration of AI and data analytics will allow recruitment agencies to predict future hiring trends and skill demands, enabling them to source talent proactively. Machine learning algorithms will continuously improve candidate matching by learning from successful placements and feedback. Additionally, virtual reality and augmented reality may be incorporated into the recruitment process to create immersive interview experiences and realistic job previews.
9. Stay updated:
This proactive approach not only reduces hiring time but also ensures a better fit between candidates and organizations. By leveraging these technologies, agencies can adapt to evolving industry demands and provide tailored solutions for clients. Staying updated with the latest technological advancements is crucial for a recruitment agencies to remain competitive in the fast-paced job market. By continually adapting to industry demands, agencies can offer innovative solutions that meet the specific needs of their clients. This flexibility not only enhances the quality of hires but also strengthens relationships with organizations seeking top talent.
Conclusion
In 2025, partnering with the leading recruitment agency in India, like SutraHR, transforms your hiring process, offering unmatched productivity and expertise in a competitive talent landscape. These agencies save time, reduce costs, and deliver high-quality candidates through expansive networks, AI-driven tools, and transparent processes. By handling negotiations, ensuring discreet job searches, and grooming candidates for success, they streamline recruitment while minimizing risks like failed hiring. Their ability to leverage data analytics and stay updated with industry trends ensures businesses secure talent that aligns with their culture and goals. For candidates, the agencies provide access to exclusive opportunities and personalized support, enhancing job search outcomes.
Whether you’re a startup scaling rapidly or an established firm seeking specialized skills, recruitment agencies’ strategic advantages, speed, precision, and adaptability—make them indispensable. Embrace this partnership to build a strong workforce, drive sustainable growth, and stay ahead in the dynamic job market of 2025. Ready to hire smarter? Connect with a trusted recruitment agency today and unlock the full potential of your recruitment process.
How to choose a career
Do you feel chills when you’re asked about your career choices?
Are you pretty much dumbstruck or do you fumble sometimes or just answer it for the sake of answering. Probably that’s the time when you pressure yourself with the question in your mind: How To Choose A Career?
Sooner or later everyone deals with this question.
Don’t be in a dilemma! Career choosing can be theoretical sometimes, sometimes impossibly mechanical, and at other times routinely confusing. When we look back to those time periods, ( SSC,HSC, and Graduation) we’ve been envious of those focused kids who knew what to do, when to do, and eventually learned how to do it. They guided themselves or were guided so well, that there was no confusion when they made their decisions.
But, for the people on the other side of the spectrum, “Choosing a career” rings a thousand bells.
The best advice given to me on choosing a career is, ‘Ask yourself, What career would you choose if money wasn’t a constraint?” Once you have the answer, choose that as a career and trust your decision. Money is never the constraint until you make it!
8 points to keep in mind when choosing a career:
1) Make a gist of your interests:
Jot down what intrigues you to choose it as a career. It may be in the fields of fashion, art, cinema, finance, business.. and so on. Your mind helps a lot when you do things that interest you.
2) Study yourself. Explore!:
This is for all those who are unaware of themselves and their talents. Knowing yourself better, gives a clear idea on who you are, what you like and eventually helps you land on a smooth decision.
3) Don’t join the rat race:
Don’t choose finance or marketing because your best friend chose it as his/her career. Take your time and help yourself choose the career that is YOU!. Trust me, you’ll be only happier.
4) Suggestions/Opinions/Advices:
Take suggestions, opinions and advice from peeps. (But make sure you end up brainstorming with none but yourself. Remember the suggestions that you think are helping, and forget the rest. Take suggestions from many, but don’t let them hamper your choices. You don’t want to end up in confusion. Eventually, your choice matters the most.
5) Research:
Do it on your chosen interests and gather statistics of how much scope they carry in a long run.
6) Meet:
Have a small meet-up with the ones who’re already working in that field. Post your queries, and connect with them on a networking site.
7) Financial Status:
Don’t be doomed thinking that being poor will not let you pursue the career you choose. There are scholarships everywhere. Make a small research on how much the career you would like to choose may cost you.
8) Believe in your instincts:
Do what the gut feeling says. Believe yourself, your choices, your instincts and guts. They’re there for a reason.
Choosing your career shouldn’t be based on what you can afford. There’s no such barrier for the ones who’re poor. Being unwealthy doesn’t restrict you from pursuing your careers. There’re a lot of scholarships and other helpful enrolling programs for students with an unstable financial background. Breaking the ice with your own mind is the very initial part of self-knowing. Be your own friend first. Explore yourself and know yourself better, know your choices even better, and initiate your career with an amazing choice.
As I’ve said before, “The best advice given to me on choosing a career is, ‘Ask yourself, What career would you choose if money wasn’t a constraint?” Once you have the answer, choose that as a career and trust your decision. Money is never the constraint until you make it!”
Waqar Azmi (Founder & CEO, Sutra Services) featured on BBC news
BBC
Mr. Waqar Azmi, our founder and CEO, featured on BBC news as an expert in a bulletin discussion on emerging recruitment trends (airing date-26th February 2015).
Waqar shared his expert opinion on the new and innovative mediums that recruiters around the world are using to acquire great talent while easing out the recruitment process.
Here is an excerpt of the same.
Over the years, we have been covered by a number of media organisations. Check out some of our media mentions on our YouTube channel SutraTV
12 Pages Why You Should Join Us
“HR”, does it ring any bell? Well, most of us perceive this profession to be revolving mainly around two things; hiring and firing. SutraHR exposed a fresh new side of HR in the year 2008 and has been working constantly since then, towards striking a balance between HR as a profession and as a passion. This time too, we have come up with a remarkable way of exhibiting it’s extraordinary growth opportunity, amazing learning experience, super cool work culture and loads & loads of fun elements in the form of a photobook.
Do feel free to share the same with your friends. In case you want to know more about us checkout our Careers page.