Top Startups IndiaAfter the great response we received for our last article — list of top 100 startups in 2013, we are now back with a bang! Here is the list of startups in India to look out for in 2014 – presented by SutraHR. In retrospect, 2013 saw a number of ingenious startups blooming across India. Some pushing the limits while some startups crumbling to dust. Nevertheless, with its highs and lows, the Indian startup scene has grabbed global eyeballs and continues to do so with many promising startups emerging. Along with expert inputs from Mr Waqar Azmi, CEO, Sutra Services, we’ve collated this list of ingenious startups that have made their mark on the startup fraternity of India.

Update: Top Startups in India 2020


New Year has rolled and the list of 2018 has come in too!

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Airstream – Lets you stream your PC data on your tablets and smartphones.
AlmaConnect – Website that connects you with your alumni network.
Appiterate – Delhi-based WYSIWYG A/B testing platform for app developers and publishers.
AppSurfer  – Marketing tool to make your app/product/service more interactive and engaging.
Artoo – “Helps businesses to capture, analyse and process information through mobiles/smartphones/tablets.”
AxisRooms – ,”A platform where hotels can manage their contracts, B2B partners and other hotel distributions.”
BedBathMore – Online shopping portal dedicated to home furnishings.
Birds Eye Systems – Provides real-time traffic information and traffic flows.
bluegape – Website that helps brands launch their fan merchandise.
Brizz TV – They aim to bring the best of internet on the TV with just a set-top box.
Cashkaro – “India’s leading cashback and coupon website, who have partnered with many big brands like Flipkart, Jet Airways, Myntra, Expedia.”
Chumbak – Website where you can buy funky products and fridge magnets inspired by India.
CipherCloud – Software that protects your data on cloud.
ClickAstro.com – Readers Choice,Website offering services and information related to different branches of astrology.
CloudMunch – A full stack DevOps platform for developers.
Contify – A product that acts as your personal industry news reporter.
CouponDunia – Find discount coupons of various top brands.
Crayon Data – Aims to make big data simplified.
Credii – “A platform that helps companies discover, select and buy great services and software.”
CrudeArea – Online graphic art marketplace.
CultureAlley – Learn languages with free audio-visual videos and vocabulary sessions.
DailyObjects – Online site for electrical gadgets and accessories.
DataWeave – “Aggregates, organizes and visualizes data points across the web and makes them available to your apps and analytics.”
Deck – A new kind of presentation app that is simple and effortless.
Delhivery – Simplified logistics solution for ecommerce businesses.
DeliveryChef – Online portal for ordering food with a huge list of local restaurants.
DocSuggest – Website where you can search for doctors in your city.
EasyRewardz – Collaborative market place where members can track and manage their loyalty balances.
Engrave – “Deals in customized wallpapers, posters, engravings, signboards etc.”
Eventifier – “Lets you archive and save all your photos, videos, tweets, conversations, etc from various events.”
Examify – Website for students where they can find questions on any subject and also practise them on various levels.
Fab Bag – “An online store for high quality, branded cosmetics for men and women.”
FabAlley – Indian shopping portal for women clothing and accessories.
Flat.to – “Startup catering to college students, working professionals and outstation individuals on their accommodations needs.”
FlatPebble – Website where you can search and hire for photographers for any occasion.
FlexiMoms – “Flexijobs, part-time work, consultant, remote working options, etc for Indian women.”
Fork Media – An ad solutions startup helping businesses with their brand awareness.
Giftery – Website where you can book gift packages and deals for your friends and loved ones.
Gingr – App that has introduced handles for businesses and allows its users to solve their queries over an instant message.
Girnar Soft – IT company that works on offshore products and outsourced software development.
Giveter – S-commerce website that finds out the recipient’s interests on FB to help you gift better.
Grabhouse –  India’s first roommate search engine.
Haptik –  Allows users to have direct conversations with companies over an SMS.
Heckyl Technologies – Big data based analytical platform for businesses.
Homeveda – A repositiory of how-to videos on curing some common diseases and ailments with the use of Ayurveda.
Hope Monkey – Website that helps you support causes and donate to various NGOs.
Housing – Online portal that lets you search for apartments on rent or on sale.
ideaDevice – Data center automation startup.
IIMjobs – Online management job portal.
India Circus – Online shopping portal for various decorative items.
InOpen – An IIT Bombay startup that focuses on developing in-depth and well researched academic content.
JustUnfollow – ,An app for Twitter users that lets you unfollow people.
Kartrocket – Aims to simplify online selling in India.
LIQVD Asia – Asia’s first digital experiential marketing company.
Little Eye Labs – Acquired by Facebook,Builds mobile app analysis tools that give detailed insights about the behavior of the app.
ManagementParadise.com – “Website offering educational queries, help for projects, etc to management students.”
MagnetWorks – Helps small and medium businesses by providing real-time analytics tools.
MediaAnt – Bridges the gap between businesses and media agencies.
MetisMe – Attachment management system that helps you handle and organize your emails better.
Milaap – “Connects borrowers who need money for a small business, education, etc with lenders.”
Mobikwik – Website where you can recharge and pay all your bills online.
Moojic – “Digital jukebox for restaurants, cafes, gyms and bars.”
Musafir – Travel website that offers flights to over 3000 destinations around the world.
NowFloats – Website creators for small and medium businesses.
Online Prasad – Delivers prasad and other auspicious items from various pilgrimage spots at your doorstep.
Palet.ly – “Online community that showcases celebrity styles, street styles and funky wear, which can be then bought from the linked ecommerce websites.”
Phone Warrior – Spam guard for mobile phones.
Poster Gully – “Online fan merchandise store with products inspired from famous TV shows, movies, football players, witty quotes, etc.”
PriceBaba – Search engine that helps you compare prices of various gadgets.
Purplle  – “Online store for buying cosmetics, haircare, skincare products, etc.”
Qyuki  – Social media platform for artists.
ReachAccount – Software that caters to all your accounting needs.
RecruiterBox – An easy and affordable recruiting software.
SayShaadi.com – Premium online solution for Indian weddings that has everything and anything that a to-be couple need for the big day.
ShepHertz – Cloud ecosystem provider that offers mobile backend as a service.
Shopsense – Helps retailers engage customers and give them a better shopping experience.
Simplify360 – Provides an integrated enterprise solution to businesses for their social needs.
SkoolShop – Deals with all school and academically needed products.
SnapLion – Instant app builder for brands.
Spotzot – Enables retailers and brands to reach out to customers by way of promotions and coupons.
Stayzilla – Helps you make accommodation arrangements in the remotest of places across India.
The Label Corp – Online retail store that has celebrity directors on board who style and design products.
Thrill – A mobile dating app.
Thrillophilia – India’s leading activity travel curator.
Ticket Goose – Online portal for booking bus tickets.
Tookitaki – Ad technology platform.
Travel Triangle – Offers travellers customized deals from local travel vendors.
TravelKhana – Provides quality food in trains across various stations in India.
Truly Madly – Online dating site.
uFaber – “Offers various courses on online marketing, web designing, app building, etc.”
Viral Mint – Online social marketing tool.
VoiceTree – Cloud-based telephony solutions company.
Voxapp – “A SaaS platform for mobile surveys, deployment and data collection.”
We Are Holidays – Online holiday planner.
Wheebox – Leading online talent assessment company.
White Collar Hippie – Offers unique outdoor experiences.
Wishberg – “Lets you build, manage and track your wishes online.”
Wooplr – “Social discovery platform that helps connect people with local businesses based on interests, location, and social circles.”
Zepo – Aims to simplify e-commerce for small businesses.
Zoomcar – Self-drive car hire service.


1) We have listed out the top 100 startups based on:
Traction: How well these Indian startups are receiving a market validation for its business model. Basically, how well the consumers are taking to the product/service.
Potential Market: How big is the market share for the respective product/service. Will the product be welcomed with wide arms in the market or will it be just another not-so-great product.
Pedigree of the Team: The background and professional credentials of the startup’s team members. Many of these listed startups are by IITians and past employees of big MNCs as well as professionals with a rich experience in the field.
Scalability: Even if the initial idea of the product/service is extraordinary, is there a chance for the business to grow? These startups have shown great potential and many have also received fundings, while others are not so far behind in line.

2) If you want to build a team for your startup, click here.

Disclaimer: We have worked with many startups mentioned in the list, and have built teams & hired extensively for them.

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