Top Startups IndiaAs we welcome the new year, SutraHR is delighted to present the list of top 100 startups to look out for in 2015. After the overwhelming response to our last article — list of top 100 startups to watch in 2014, we are back with a compilation of some of the most promising and ambitious Indian startups. Majority of the companies which featured in our list last year went on to achieve huge success and established themselves in their respective domains. Along with expert inputs from Mr Waqar Azmi, CEO, Sutra Services, we’ve collated this list of ingenious startups which we think will make their mark on the startup fraternity of India.

Update: Top Startups in India 2020


New Year has rolled and the list of 2018 has come in too!

AdPushup – Helps optimize online ad revenues by using advanced automated A/B Testing.
All India Bakchod – India’s edgiest comedy collective running a popular podcast on YouTube.
Alma Mater – ,Online store providing apparel and memorabilia to alumni students from schools and colleges across India.
AudioCompass – “Turns smartphones into personal audio tour guides, and helps travelers explore India.”
AxisRooms – Allows hotels to update and share their inventory status with agents and portals in real time.
BankBazaar – “Internet-based multi-brand financial product comparison platform, designed to aid applicants with choosing loans and credit cards online, without need of any paper work and offline processing.”
Betaout – “Develops cloud-based platforms and tools that enable digital agencies to manage content production.”
Browntape – Helps online retailers manage listings and sales on multiple online stores.
Capital Float – An online platform that provides working capital finance to SMEs (small and medium enterprises) in India.
Cardback – “A predictive Android app that alerts users about which of their credit, debit or loyalty cards will give them the best deal, based on their card options and current location.”
CarIQ – “A connected car platform that offers tailor made services and products that allow users to remotely manage, monitor, and interact with their vehicle.”
ClearSharp – An online platform for filing income tax returns in India.
CouponDunia – A digital coupon marketplace connecting consumers with retailers and brands.
Coverfox – Focused on helping customers evaluate insurance plans.
Culture Machine – “Optimises one’s digital and analog presence to grow his/her YouTube channels via collaboration with creators and their fans, besides helping him/her build an audience.”
DocTree – Helps patients secure a negotiated and guaranteed price for procedures and enables them to search for and select healthcare providers through a two-way dynamic online process.
Dream11 – A unique and innovative platform that enables users to showcase their cricket knowledge and skill to win cash daily in their fantasy leagues.
Eatlo – “A platform where food lovers come together to eat, explore, share and gather their food intelligence.”
Embibe – An online test prep portal specializing in engineering entrance exams.
eShakti – An online women’s apparel company that offers Size 0-36W and specializes in mass-customization on designer clothes for women.
Explara –  An event solutions platform offering discovery to users and sollutions to event organizers.
FirstRide – A complete solution provider for all your car related requirements.
FixNix – Provides GRC solutions to growing markets like India and Africa.
Flatchat – Enables networking within a community of people looking for common accommodation.
Floh – An invitation only platform which connects single men and women.
Frankly.me – “A platform which enables people to ask questions to celebrities and other users and get answered in the form of video selfies.”
FreshMenu – “A meal kit delivery service aimed at the busy urban individual who seeks nutritious food, but may not have the time or inclination to prepare one.”
Frilp – An online platform that helps users discover a shop or service through their friends and people they trust in the real world.
Frrole – A big data startup specializing in analysing Twitter data.
frsh – Serves corporate clients in Gurgaon looking for healthy food.
Function Space – “Network for students, researchers and enthusiasts in Mathematics, Physics, and other sciences.”
fusedcow – Offers a platform for real estate developers to sell customised apartments to end customers.
Gigstart – Marketplace that facilitates quick and transparent connections between entertainers and party planners.
GoPaisa – Enables users to avail cash back or a cash reward on their purchases from 300+ retailers listed on the platform.
Greencart.in – E-commerce platform specializing in fresh produce and gourmet food.
GROFERS – A logistics company that has a fleet of foot soldiers and tie ups with local merchants for delivery of goods to customers from shops around them.
GrownOut – A referral hiring solution to make recruiting more efficient and cost-effective.
HackerEarth – Helps other startups hire programmers through technical challenges.
HelpingDoc – A gateway for health care providers to connect to their patients.
hopscotch.in – E-commerce startup selling products for infants and kids.
HotelsAroundYou – A website that allows customers to book quality hotel rooms at the last minute.
Housejoy – A website that provides home services like plumber / electrician / carpenter etc.
Instahyre – A career marketplace that connects the best talent with tech companies in India.
Junglee Games – A fast growing legal cash gaming company.
LimeTray – “A platform that provides restaurants with a platform to run day-to-day operations including ordering, online presence management, and CRM.”
Linkstreet Learning – A software company that provides technology solutions and high-end support for education and learning.
Lookup – A free messaging app which helps consumers to chat with local businesses.
Lybrate.com – “A healthcare platform that connects patients and doctors making healthcare more accessible, opening up more possibilities for patients and more time for doctors.”
MartMobi – “A mobile technology company that enables world’s leading eCommerce sites, Brands, Retailers to go instant mobile and tablet across all existing mobile platforms.”
MiCar – A Delhi-based self-drive car rental service company.
MyRefers – A referral based recruitment platform.
Nearify – A mobile app that collates information on local events.
News In Shorts – An app that provides readers with crisp news in sixty words.
Octro – “A mobile multiplayer gaming companythat makes digital versions of popular local classics, such as card game Indian Rummy or the bingo-style Tambola.”
OnlinePrasad.com – An e-commerce site that offers home delivery of religious items from over 50 temples.
Overcart – A company that helps other e-commerce companies manage their customer returns and sell their unsold stock to end consumers.
OYO Rooms – A website that provides marketplace of branded budget rooms with standardization of experience.
Phone Warrior – App for Android and iOS that blocks mobile spam calls and text messages.
POKKT – An alternative monetisation platform for app developers and publishers.
POPxo – “A dynamic digital media startup and a growing fashion, beauty and lifestyle website for women.”
Posist – A cloud-based restaurant management platform.
PressPlay – A startup that distributes tabs that are preloaded with content to make sure your travel is a breeze.
Primaseller – A cloud-based POS system for vendors to list their products and download orders from eBay and Amazon.
Printvenue – Rocket Internet-backed online printing solution.
Purple Squirrel – Provides an industry-based experiential learning program for students enabling them to make informed career choices.
Qikwell – ,Online doctor appointment booking platform.
RapidValue – “A software sollution that helps companies migrate their business operations to laptops, tablets and smartphones.”
Red Monster – “A mobile social gaming company.”
RezNext – A real-time distribution technology company.
Roposo – “A fashion focused social-network that allows women to discover and shop new products through trends which are liked, curated, personalized and updated from online brands and e-commerce portals.”
Sapience – Provides employee productivity improvement solutions to enterprises.
ScoopWhoop – An Indian-focused entertainment media startup.
Scroll.in – A digital daily that features original reporting and stories from leading publications from around the world.
Scrollback – A free open-source chat platform for online communities.
ShopClues – An online marketplace on which merchants from all over India sell millions of products.
SocialCops – A data and analytics startup that aims to power decision making through high quality data sourced from the grassroots.
Sourceeasy – “A web platform for designers, ecommerce stores, brands to source their private label apparel online.”
SquadRun –  A crowdsourcing platform that connects business to a smartphone enabled workforce.
TalentPad – An online recruitment platform that connects talent with employers in the technology/internet/analytics space.
Talview – A video interview platform based on the concept of asynchronous video interviews.
TaxiPixi –  A transport technology provider startup.
Teabox – “A speciality e-commerce startup based in the North Eastern town of Siliguri, serves fresh tea packages across Russia, US, China and Japan.”
Testbook – A website that provides a variety of mock tests to give student’s preparation a final shape for most of the competitive exams being conducted online in India.
Timesaverz – An online platform to obtain people for home services.
TinyOwl – A Mumbai-based startup that offers a location-based mobile app for food ordering
Toppr.com – An online exam preparation platform.
TravelTriangle – An online marketplace where travel agents hawk the best customised holiday deals.
TripFactory – A online service that helps users search and discover relevant content and make travel plans.
TripHobo – An online trip planning platform.
Tripoto – “An online platform that brings together travellers from around the world to share and discover real, and actionable crowd-sourced travel stories.”
Vee – Help users find out companions around their area and get into mutual relationships.
TheViralFever – One of the first Indian channel on Youtube to create original comic videos.
Venturepact – An invite only marketplace that connects companies with trusted software development firms.
Vistaprint – An online provider of marketing products and services to small businesses and independent professionals.
Vox Pop – An online portal that offers licenced apparel merchandise.
WizRocket – “Enables web messaging, push notifications, in-app messaging and reaching out to customers via SMS or email.”
Wonobo – A street view mapping service.
Woo – “Helps you meet people who are similar to you in terms of lifestyle and interests and are looking for meaningful relationships.”
Yup! – Android and iOS based messaging app.
Zippr – A central location management service that enables users to create and share short codes.


We have listed out the startups based on:

Traction: How well these Indian startups are receiving a market validation for its business model. Basically, how well the consumers are taking to the product/service.
Potential Market: How big is the market share for the respective product/service. Will the product be welcomed with wide arms in the market or will it be just another not-so-great product.
Pedigree of the Team: The background and professional credentials of the startup’s team members. Many of these listed startups are by IITians and past employees of big MNCs as well as professionals with a rich experience in the field.
Scalability: Even if the initial idea of the product/service is extraordinary, is there a chance for the business to grow? These startups have shown great potential and many have also received fundings, while others are not so far behind in line.
Execution:Ideas are easy. It’s the execution of ideas that really separates the men from the boys. A really great team finds its happiness in execution because it is more likely to succeed than one which focuses just on ideas.

Disclaimer: We have worked with many startups mentioned in the list, and have built teams & hired extensively for them.


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