24Mar

"10 ways to make workplace safe for women"

6 Ways To Make Your Workplace Safe For Women

Workplace Safety for Women: Creating a Secure Environment

Workplace safety is a universal right for everyone, but women often face unique challenges that require special attention. From physical safety concerns to emotional well-being, ensuring workplace safety for women is crucial for mental health, productivity, and confidence. A safe workplace encourages women to thrive without fear of harassment, discrimination, or harm. It’s not just about following laws; it’s about creating a culture where respect and security are priorities.

Women make up a large part of the workforce, yet many still encounter unsafe working conditions, lack of support, or inadequate policies. For example, some industries ignore the need for proper lighting in parking areas or fail to address unacceptable behaviour promptly. These gaps can make women feel unprotected and disrespected. By focusing on workplace safety for women, employers show they care about their employees’ well-being, which boosts morale and loyalty.

This blog explores practical ways to enhance workplace safety for women using simple and actionable steps. Whether you’re an employer, manager, or employee, these tips can help create a safer, more inclusive environment. From clear policies to proper training, small changes can make a big difference. Safety isn’t just about physical spaces. It’s also about fostering trust and respect. Let’s dive into 10 effective ways to ensure women feel secure and supported at work. We’ll also explore how organizations can create a secure and respectful workplace, helping them focus on their roles without worries.

Why workplace safety for women matters

Women often face safety concerns like:

Sexual harassment: unwanted comments, touching, or advances
An inequitable workplace: unequal pay, fewer promotions, or rejection
Physical safety risks: poor lighting, unsafe transportation, lack of security.
Mental health stress: due to threatening work environments

A safe workplace boosts productivity, employee satisfaction, and brand reputation.

10 Ways to Make Your Workplace Safe For Women

1. Create awareness

Awareness of workplace safety for women is crucial in any workplace. Conducting sessions is an excellent way of spreading awareness. Organizations can also educate people in other ways. Maybe a short video highlights relevant points. Men and women both need to learn about acceptable behaviour. If a certain thing or behaviour is unacceptable, it should stop them from doing so. In general, this would make it easier for women to recognise if they have experienced anything offensive or not. This would also help them in the future. If they had not experienced sexual harassment, they would be ready to handle improper behaviour in the future if necessary.

There are many ways to spread awareness aside from policies, plays, and speeches. Interactive discussions influence people. When they feel involved and have the chance to ask questions, clear doubts, and watch others get involved, people feel like they are part of it. You can discuss the different types of workplace harassment, use examples to explain them better and talk about prevention measures. You can also inform your employees about ways to help if they see someone being victimized by inappropriate behaviour. An anonymous platform, like a complaint policy, to submit incidents is also helpful.

2. A strict Sexual Harassment Policy

It is essential for an organization to have a strict sexual harassment policy, even if it does not have an HR department. You can find a wide variety of workplace safety and harassment policies online. It only requires you to search for it, and then you will be able to find it. If you cannot find any of those, then you can make your own by asking the appropriate people for assistance. If you prefer, you can simply pick one up from those that are available. All employees should be informed of this policy on a regular basis. In case HR does not send it out regularly, managers or founders can do so regularly once a month or so so they don’t forget to send it out to their teams.

In addition to these policies, providing a variety of ways to contact HR or the relevant POC will also motivate a large majority of people to raise their concerns. Training on harassment policies is crucial because it ensures that all employees are aware of their rights and responsibilities, creating a safer and more respectful work environment. It also empowers individuals to identify and address inappropriate behaviour confidently, reducing the likelihood of incidents occurring. Moreover, such training reinforces the organization’s commitment to a zero-tolerance approach, fostering trust and accountability among team members.

3. The Internal Complaints Committee

Organizations must set up a team to preserve workplace safety for women in the office. The ICC plays an important role in addressing complaints related to sexual harassment and promoting a safe work environment for women. It receives, investigates, and resolves complaints in a timely and confidential manner. This ensures that all parties involved are treated fairly and respectfully. By providing a structured mechanism for handling such issues, the ICC helps foster a workplace culture where women feel empowered to speak up and seek justice. This is without fear of punishment. This panel must include a woman working in a senior position. A complaint procedure must be created to ensure that every complaint received is acknowledged.

The panel must also make it very clear that every incident and its details are properly documented for future reference. The documentation will also be maintained in the employee’s records. Proper action must be taken so that such incidents don’t repeat. This team can send out the workplace harassment policy and inform them about the Adult Survivors Act as a reminder. Should an incident occur, it must be immediately taken care of, and weekly reminders should be sent to inform employees of the consequences of such actions.

4. Go the extra mile

Female employees in an organization can benefit from pepper spray. In addition to providing self-defence tools like pepper spray, organizations should establish a robust support system for affected employees. This could include access to counselling services, support groups, and a dedicated HR representative who can offer guidance and assistance. By ensuring that women have access to these resources, companies can help them feel more supported and empowered to address and overcome any challenges they may face in the workplace. This would be of use not only inside the office but also outside.

While this is an excellent step, pepper spray can also be misused. Maybe as a prank, maybe while playing around. It must be communicated to all employees that severe action will be taken if pepper sprays are used for anything other than self-defence. Another outstanding initiative organizations can introduce is self-defence training. Just like companies these days have gyms for working out, yoga, and other relaxation techniques, self-defence should also be promoted. It gives you the strength and courage to stand up for yourself in any situation. Having the mindset that you can defend yourself is an excellent confidence booster for women while out. Your presence of mind upon experiencing harassment is what will most help you get out of it.

5. Create a creative spirit among women.

Fostering a creative spirit among employees can enhance workplace safety for women by empowering them to develop innovative solutions to safety challenges. When women feel encouraged to share their ideas, they can contribute to a safer environment through improved processes and more innovative approaches to problem-solving. Additionally, creativity promotes collaboration and open communication, which can help identify and address safety concerns more effectively. An ecosystem that promotes women’s innovation is well appreciated. The ratio of female to male entrepreneurs is very low. There is a vast difference in numbers.

Encouraging women in the workplace to be in charge and take complete responsibility for projects is a major confidence boost. Working women note that they were not given the chance they deserved and were mistreated. It is discouraging to hear and even more painful when experienced. Women need to be encouraged and motivated to move up the ladder. Additionally, those individuals need to be supported by those who support them. We have enough examples of women achievers to follow.

6. Mental Health Support for Women at Work

Workplace safety isn’t just about physical security. Organizations can promote mental well-being for women by offering access to counselling services and mental health resources. Creating support groups and workshops focused on stress management and work-life balance can also help women manage their mental health. Employers should foster an open dialogue about mental health issues, encouraging women to seek help without fear of rejection or judgment. It also includes mental health at work. Many women face stress, anxiety, or emotional distress due to workplace harassment, excessive workload, or a toxic environment.

Employers should provide confidential counselling services, mental health days, and a supportive HR team that listens without judgment. Having open conversations about workplace stress and depression can help women feel valued and safe. Employers can start by conducting regular mental health surveys to understand the specific needs of their female employees. Based on the findings, they can tailor programs that address these needs, such as hosting workshops on coping mechanisms and resilience. Additionally, creating a mentorship program where women can share experiences and support each other can foster a more inclusive understanding of workplace safety for women. When mental health is prioritized, employees are more productive, engaged, and loyal to the company.

7. Strict Anti-Harassment Policies: A Must for Workplace Safety for Women

Every company must have clear, strict anti-harassment policies to protect women and ensure a respectful work environment. These policies should include regular training sessions to educate employees on recognizing and preventing harassment. Establishing a clear reporting process and ensuring confidentiality can encourage victims to come forward. Additionally, swift and fair disciplinary actions must be taken to address any harassment incidents effectively. These policies should define harassment (verbal, physical, or digital), provide real-life examples, and outline strict punishments for offenders.

Employees must undergo mandatory training to recognise and prevent harassment. There should be multiple confidential ways to report incidents, such as through Human resources, an anonymous hotline, or a trusted supervisor. A prompt investigation must be carried out fairly and transparently, with the protection of those who speak out. To improve the reporting process, companies could implement an online platform that allows employees to report incidents anonymously and track the status of their complaints. Additionally, offering regular feedback sessions can help employees feel heard and ensure that the process is continually refined based on their input. It is also beneficial to appoint a dedicated team or ombudsperson to oversee the reporting process and ensure impartiality and effectiveness. To prioritize workplace safety for women, a strong anti-harassment policy is essential as it deters misconduct and builds trust.

8. Self-Defense Training

The training is more than the practice of physical techniques; it is a practical life skill that blends awareness, mental strength, and strategic response into one empowering discipline. Women who have trained in self-defence are more confident in navigating potentially dangerous situations. It enhances their ability to recognise and avoid threats while also providing them with the skills to protect themselves if necessary. Beyond physical benefits, self-defence training fosters mental strength and empowerment, contributing to increased confidence and a stronger sense of workplace safety.

In a world where risk exists around every corner, knowing how to defend oneself isn’t a luxury but a necessity. This training teaches individuals how to recognise danger, remain composed under pressure, and apply efficient techniques to protect their well-being. From mastering the art of defence to understanding confidence’s psychological edge, self-defence fosters control in chaos. It’s not about brute strength. It’s about smart, strategic action and inner calm when it counts the most. Techniques taught in self-defence classes often include methods like blocking and striking, which help individuals protect themselves from physical attacks. Participants learn how to use leverage and body mechanics to escape from holds or grabs, as well as how to create distance from an aggressor. Additionally, classes cover verbal de-escalation tactics and situational awareness to help individuals avoid or resolve fights before they turn physical.

9. Flexible work options

Flexible work options have evolved from a perk to a necessity in today’s fast-paced world. They provide employees with the ability to balance their personal and professional lives better, reducing stress and increasing overall job satisfaction. Flexible work arrangements can also lead to increased productivity, as employees can work during their most productive hours. Additionally, they allow for a more diverse workforce by accommodating different needs and lifestyles.

These flexible arrangements, ranging from remote work and compressed workweeks to flextime and hybrid work arrangements, offer individuals the freedom to align their professional responsibilities with their schedules. The impact of the effect is profound: increased productivity, reduced burnout, and more fulfilling workplace safety for women. Flexible work arrangements also promote inclusivity by enabling individuals with caregiving responsibilities or disabilities to participate in the workforce. This fosters a culture of trust and autonomy, which can lead to higher employee retention and loyalty. Ultimately, flexible work options are essential for creating a modern, adaptable, and resilient workforce.

10. Other Benefits

There are also added benefits such as morning shifts for women, monthly vacation days, etc. It can make your workplace safe and a happy place to work. Allowing employees to work from home is another small but impactful benefit. On days when they’re not in a state to reach the office or need a mental health day, working from home can significantly help. This is without them worrying about losing their leave balance. These are just a few of the benefits that organizations can implement. Employers can choose from many benefits options. One of them is offering paid leave for a period of time. It’s been observed that companies mainly provide maternity leave for women. Women’s countless discomforts are being addressed, and more and more companies are providing the utmost care in the form of paid leave.

Conclusion

Creating positive workplace safety for women isn’t just about ticking boxes and following regulations. It’s about building a culture of equality, respect, and trust. Women deserve to feel secure, heard, and valued in every professional setting. Addressing safety concerns, whether physical, emotional, or psychological, ensures women can work with confidence and dignity.

From implementing strong anti-harassment policies to offering flexible work options and mental health support, each step contributes to building a more inclusive and empowering work environment. Self-defence training, awareness sessions, and clear reporting mechanisms all add layers of safety that allow women to focus on their growth and contributions. When women feel safe and respected, they’re more productive, innovative, and loyal to an organization.

Women’s workplace safety benefits everyone. It enhances team morale, strengthens the company culture, and improves overall performance. Employers must actively listen, respond to feedback, and lead by example to create lasting change. By taking conscious, consistent steps, organizations can ensure that their workplaces are truly safe and empowering for all women. Build an environment where women can survive and thrive. In conclusion, prioritizing workplace safety for women fosters a culture of respect, productivity, and innovation, benefiting both individuals and organizations.

Frequently Asked Questions

1. Why is workplace safety important for women?

The benefit to women at work and society as a whole is that they feel safe at work. Safe and empowering workplaces contribute to closing the gender gap, fostering economic growth, and promoting social equality. By ensuring workplace safety, organizations help cultivate a diverse and inclusive workforce that drives innovation and progress in communities worldwide.

2. What are some tips for women’s workplace safety?

To promote a culture of respect, organizations should implement effective training programs that emphasize empathy, inclusivity, and effective communication. Encouraging open dialogue and providing a platform for women to voice their concerns and experiences can help build mutual respect among colleagues. Additionally, recognizing and celebrating diverse achievements fosters an environment where respect is ingrained in everyday interactions.

3. What is an Internal Complaints Committee (ICC)?

An ICC is a legally mandated body in many countries responsible for handling complaints related to sexual harassment in the workplace. It must include at least one senior female employee and ensure fair, confidential complaint handling.

4. What additional benefits improve workplace safety for women?

Flexible work arrangements can also enhance safety by allowing women to manage their schedules and avoid potentially unsafe situations during their commutes. Access to mentorship programs provides women with guidance and support, helping them navigate workplace safety challenges.

The above points include but are not limited to the things employers can do to ensure workplace safety for women and prevent workplace harassment. If there are other ways you know, please leave a comment below!

If you’re looking to hire great talent to build a positive workplace, Contact SutraHR, the trusted recruitment agency in India.

20Mar

Top Distractions At A Workplace & How To Manage Them

As per a survey conducted by CareerBuilder, employees are said to waste over 30% of their working hours on other tasks. The primary cause for distraction is – zero points for guessing – mobile phones. Read on to know more about the top distractions at work and managing distractions at work.

66% of the employees that were a part of the survey admitted to checking their phones multiple times while working. With office wifi so easily accessible, it only makes it more convenient for people to check their updates. Though the survey was conducted in the U.S., it is extremely relatable globally.
The results showed that private messaging is one of the top distractions at work. Majority of the employees always have their phones within their reach. To add to that, most of the time it’s not on silent. As soon as people hear their notification tone, they pick it up and check who messaged. While this is acceptable, what it usually ends up as is a long conversation with the person.
According to the survey, here are some of the things employees spend their time on when they check their phones:

Personal messaging: 65%
Weather: 51%
Games: 24%
Shopping: 24%
Traffic: 12%
Gossip: 7%

Other reasons for checking their phone is going through their social media accounts. Checking their timeline for posts by their friends, funny comics/memes, or updates on their favorite TV shows. Realistically speaking, not a lot of people here check their phones for weather updates everyday at work. To be honest, nobody spends that long checking traffic either. We’re all very habituated with the rush hours, and only ever listen in when there’s a roadblock. Though gossip may only statistically be 7%, colleagues play a sizable role when it comes to distractions.

Here are some tips on managing distractions at work and how to try to avoid distractions at your workplace:

1) Loud music

Listening to music loudly can be distracting for the people around you. Even if you have earphones on, ensure the volume isn’t high enough for others around you to hear it. A simple solution for managing distractions at work is to listen to music softly. You’ll be able to hear your own thoughts, and won’t distract your colleagues either.

2) Social stories

What used to be just Snapchat, is now Instagram, Whatsapp, and Facebook as well. Stories are everywhere. People are addicted to sharing updates and videos of what they’re doing. And while there are others out there making updates, there’s the other half who’s busy watching those updates. This is majorly distracting for employees as every time the phone buzzes, it also makes them want to go check for new updates.

3) Sports score

The urge to keep track of the score when a match is going on, is real. We get it. But constantly switching between tabs can be extremely distracting, for you as well as the people around you.

4) Audible chat alerts

Apart from keeping your phones on silent, other notifications to shut down are chat alerts on your PC. Whichever platform your company uses for internal communications would require you to stay online. But having a loud tone for every incoming message will disturb your colleagues, if not you.

5) Gossiping

If you find yourself discussing irrelevant details with your colleagues, STOP. Coworkers casually walking by and starting up a conversation is a common sight in offices. It’s up to you to decide if you have the time to spend on small talk or not. If you’re taking a break, that’s all good. But while in the middle of a project, it would benefit you to ask the person to come back later.

Also read: 6 Ways To Make Your Workplace Safe For Women

6) Smoke breaks

Smoking is completely a choice of an individual. There is no company policy that restricts the number of cigarettes a person can have in a day. But, this consequentially leads to some employees taking unlimited smoking breaks for long periods of time. Statistics show that smokers at work spend over 5 weeks a year in smoke breaks. This further reduces their productive hours by a large amount, and of the people they drag along with them for company. Employees can have a fixed number of smoke breaks they’d like to take and stick to the schedule to reduce unnecessary wastage of time.

7) Personal phone calls

This is also one of the top distractions at work. Situations arise, attention must be paid. But to discuss how your Chachi wasn’t nice enough during dinner last night is probably not a conversation to have at your desk. You’re going to divert your attention away from your work and waste time. Along with you, the people sitting around you will also be engrossed in the conversation you’re having.

8) Micromanaging supervisor

Despite the fact that it’s a supervisor’s job to check if your tasks have been completed, sometimes they can go over the top. If you’re a manager, do not constantly bug your employees every few minutes asking, “Hey, you done with that?”, “You need to do this”, “Have they called yet?”. You’re only going to disrupt their workflow and make it harder for them to concentrate on what they’re supposed to be doing. It’s important for supervisors to do their part and help employees avoid distractions at the workplace.

9) Outside distractions

Work cultures these days allow employees the freedom of working from various spots around the office. However, misuse of this freedom would eventually result in it being counterproductive. Staring out the conference room window, or focusing on some bizarre street fight can be distracting. While it’s usually hard to realise you’re doing this, a preventive measure would be to not face the street directly.
These were some ways of managing distractions at work.If you’ve ever faced these, or know about other top distractions at work, do leave a comment below.
If you’re looking to hire fantastic talent that’s equipped with ways to manage distractions, reach out to us at buzz {@] sutrahr.com or call +91 8767 427 427.

02Mar

Top 25+ Digital Marketing Agencies in India

Digital marketing agencies in India are currently the most sought-after businesses by companies in every domain. Be it hospitality, education, fashion, blogging, real estate, travel, retail, eCommerce, or any startup, everyone needs a strong digital presence.
Whether it’s done via storytelling, interactive campaigns, or other methods of brand building, it’s crucial to build your brand and it’s image.

Here are 25+ of the top digital marketing agencies in India that are solving every digital need:

#MediaZo

About: Previously known as Media Redefined, MediaZo is a digital media and technology agency. They assist clients by using capable technology and content to use social media and digital platforms to their benefit.
Clients: LG, Citibank, VLCC, Edureka, Starcom MediaVest Group, Suunto, MEC, among others.

AdGlobal360

About: This digital advertising agency has experience in working with a diverse range of businesses like education, financial services, utilities, real estate, retails and e-commerce. They offer services like SEO, SMO, and email marketing to increase sales and generate leads for their clients.
Clients: Quatrro, Veena World, Air Tickets, Muthoot Finance, WWICS, Axiom, among others.

Intent Farm

Intent Farm is a digital marketing agency, specialising in ads and SEO with a strong emphasis on delivering tangible results. Our services in different states of India reflects our commitment to excellence. We provide Google ads, Local SEO, Meta ads, amazon ads, content marketing and email marketing. IntentFarm is a partner for comprehensive digital marketing solutions.

Our Clients: upGrad, Groww, purple, CARMESI, FURLENCO, ICICI, Paytm, Kotak, Flipkart Dabur, Vedanta, upstox, DOUNKEN MONKEY, Spaisa.com

Contact: 080473 62908

Email id: hello@intentfarm.com:

AliveNow

About: An award winning digital marketing agency, AliveNow have operations in India, Middle East, UK, and USA. They have 2 business verticals – Digital Agency and Newsfeed SmartApps, a digital product unit.
Clients: Samsung, Durex, Pepsi, Intel, Honda, Audi, Hard Rock Cafe, Dettol, Mother Dairy, among others.

BcWebWise

About: BCWW provides customized branding solutions and deals with a wide array of markets and industries. Using their digital expertise, they successfully launched www.sunsilkgangofgirls.com which was then imitated globally.
Clients: Britannia, Hathway, HDFC Bank, Hypercity, Dr. Fixit, Red Chillies, HT Media, Save The Children, Nanhi Kali, among others.

Beehive Communications

About: Beehive Communications has a separate digital service division named BeeDigital. They offer solutions such as SEO, SEM, Mobile App Development, etc.
Clients: Vijay Sales, Chambor, Jockey India, Speedo, Mahindra Retail, IndiaBulls, Krispy Kreme, Imperial Palace, among others.

Brainwork Technologies

About: This digital marketing company in India provides web-based solutions to build your online presence. Their services include website designing and development, which they specialise in.
Clients: Nokia, Fortis, Reckitt Benckiser, Airtel, Nestle, Holiday Inn, Hyundai, among others.

BuzzValve

About: This full-fledged content production firm helps brands and startups strategize, write, and design excellent web-based content. BuzzValve has 5 major categories – Micro Content, Short-Form Content, Long-Form Content, Visual Content, and Audio/Video Content. These include a number of different sub-topics.
Clients: BJP, Honda, Dr. Reddy’s, OmniActive Health Technologies, Mindshare, UNICEF, Indigo 91.1 fm, Dancing Turkey, Johnson & Johnson, among others.

Creatlive Studios

About: Creatlive Studios offers a range of services across, brand design and digital marketing. We are based in Hyderabad, India. We work closely with our clients to make their brands reach out to their potential customers. Our unique way of designs gives you the best outcome of the brand message that reaches a targeted audience. We are a flourishing design & digital marketing agency, with a reputation for creative solutions.
Clients: EscapeHunt Hyderabad, Nourish You, Cleanse High, Makemyorders, Anu Furniture, Bhamas

Digitally Inspired Media

About: This digital marketing agency aims to serve their clients in every aspect of brand building. From tiny writeups to finalizing your logo or designing the perfect cover pictures for your projects, their 360-degree approach takes care of everything.
Clients: CashKaro, Radisson, CavinKare, Cavin’s Milkshake, netmeds.com, Nyle, PVR Cinemas, Phoenix Marketcity Chennai, among others.

Ethinos

About: Ethinos is one of the leading digital marketing agencies in India. They provide all-around digital marketing services including social media, digital strategies, branding & design, SEM, SEO, content marketing, PPC, ORM, and mobile & app marketing.
Clients: Accenture, Ambuja Cement, Wipro, NASSCOM, KPMG, NIIT technologies, Capgemini, The Times of India, Kotak, among others.

Flarepath

About: Flarepath uses a unique method of storytelling to create a buzz about your company and benefit from it. They provide end-to-end content marketing services like strategizing, community management, creating video content, app services, and analytics.
Clients: Skoda Auto, Channel V, ET Now, Fox Star Studios, Sony Music, NDTV, Walt Disney Pictures, IDBI Bank, among others.

Grapes Digital

About: This a top digital marketing agency provides website design and development, and SEO services to their clients in India as well as globally.
Clients: Global Citizen Forum, NEXA, Airtel, Haldiram’s, Horlicks, Sbarro, ICSI, Belair, Maruti Suzuki, Green Park Dental Institute, among others.

Hazelknight Media & Entertainment

About: Founded in 2013, Hazelknights specialises in digital marketing with over 5 years of experience. Their services include social media marketing, online media buying management, website design & development, mobile marketing, and digital branding & marketing. A bonus is their analytics experts who provide stats and real time data for your campaigns.
Clients: KIAH, L&T Financial Services, Regent Club, Indiabulls, Ramee Group of Hotels, and movies like Besharam and Humpty Sharma ki Dulhania, among others.

iGenero

About: A digital interaction agency, iGenero specializes in the following – digital strategies, web & mobile based products(UI/UX), and branding.
Clients: Practo, CEAT, Blenders Pride, Altura Financial Services, Klink, Seclore, Purple Squirrel, Times Jobs, among others.

15) Kwebmaker

About: Kwebmaker offers 4 features to cover end-to-end digital services – Web, eCommerce, Mobile, and Digital Marketing. These features include a variety of platforms to improve the digital presence of their clients.
Clients: ICICI Prudential, TATA, Mahindra, Spaces, Mumbai Indians, Navneet, CIBIL, Lock & Lock, Loksatta, Mainland China, among others.

Magnon\TBWA

About: One of the largest digital marketing agencies in India, Magnon\TBWA is part of the global advertising network, TBWA\Worldwide. They offer 9 crucial services – Interactive Web Design, SEO & Search Marketing, Social Media Optimization, eCommerce Solutions, Mobile Sites & Apps, Online Reputation Management, Customized Applications, Online Media Planning, and Web Hosting.
Clients: HBO, TataSky, Axis Bank, Schneider Electric, Haier, Hilton, IFCI, Voltas, Tupperware, Marks & Spencer, among others.

Marconix

About: Marconix has dedicated marketing services that provide integrated solutions to help their clients generate leads. Their services include – Design Services Outsourcing, New Media Marketing, Lead Generation and Sales Support, Content Services, Media and PR, BTL, Events and Promotions.
Clients: Godrej Security Solutions, Crossword, Himalaya, Hero, Costa Coffee, Panasonic, Tanishq, Tulip, Murugappa, among others.

Markigence

About: Since 2009, Markigence has delivered impact marketing for marquee brands such as Maruti Suzuki, Canon, Samsung Mobiles, PVR Cinemas, Schlumberger, Dabur and other 1000 clients. At the heart of our marketing services remains a digital marketing agency, technology-driven practices, and new media innovations. We undertake marketing assignments that increase outreach, brand visibility, awareness, and sales augmentation. Under our umbrella of services we do website design & development, SEO & PPC campaigns, social media marketing, affiliate & influencer marketing – all in all, wholesome digital media experiences.
Clients: Maruti Suzuki, Canon India, Dabur, SPR Buildtech, PVR, RG Stone Hospita, G-Cube Solutions, Systel Inc

Media Moments

About: Since 2009, Media Moments has gained experience in more than just digital marketing and social media marketing. They’re also well-equipped to handle brand consulting, PR, blogger marketing, augmented reality and interactive experiences, & mobile-based products and services.
Clients: Van Heusen, Myntra, Bangalore Fashion Week, Zivame, Allen Solly, Roberto Cavalli Vodka, The Beer Cafe, among others.

Neuronimbus

About: Neuronimbus is a digital solutions company that has been providing an extensive assortment of web services across India for more than a decade. We have been assisting businesses in various fields and verticals like SEO, SMO, Content Management, E-commerce, Website Management and Application Development.
Clients: Nikon, NBT Rangmanch Club, Pizza Hut, Barista, Gemini – Cooking Oil, The Times of India, Mumbai Mirror, Bagrry’s, Nature Fresh, Quick Heal, Helpage India, Mother Dairy, KFC, HCL, Oxigen Wallet

OMLogic Consulting

About: One of the premium digital agencies in India, OMLogic works with the Government of India for promoting the Digital India Program. They’re skilled in mobile applications, web development, eCommerce, and digital/social media marketing.
Clients: HBO, Vivo, Oriflame, Jagran, Wave Group, Ministry of Power, NASSCOM, Akshaya Patra, Shakti Foundation, Teacher’s India, among others.

RepIndia

About: RepIndia empowers brands through truly interactive services to provide solutions to all digital needs. They have a long list of services that include branding & identity design, web design & development, customer review management, social media, online reputation management, SEO, digital media buying, and mobile apps.
Clients: GAP, Burger King, Air Asia, Kitsch, Sephora, Punjab Grill, Forest Essentials, Kitty Su, VLCC, among others.

Social Beat

About: South India’s leading digital marketing agency, Social Beat offers integrated digital marketing solutions. They cater to needs like web design & development, social media marketing, online advertising, SEO, branding & identity, mobile applications, influencer marketing, and eCommerce solutions.
Clients: Sulekha.com, Dr. Mohan’s, SIMS, The Chennai Angels, Murugappa, MotorZo, Momoe, Saint Gobain, Citibank, Chola, among others.

Social Kinnect

About: This result driven digital marketing company in India is aimed at achieving all the marketing goals of their clients. Six major services of Social Kinnect are SEO, video production, listening & analytics, websites & apps, social media marketing, and online media buying.
Clients: Asian Paints, MoviesOK, Buffalo, Black Dog, ZCafe, VistaPrint, Grazia, Abbott, DNA, Ponds, Lakme Fashion Week, among others.

WATConsult

About: WATConsult helps companies reach their target customers by focusing on the creative, analytics, and technological aspects of things. They carry out digital, social media, search, and mobile marketing. They also provide digital analytics and digital video production.
Clients: DHFL, SBI Mutual Funds, Vero Moda, Clinic Plus, ONLY, Peter England, Oreo, Cadbury, BOSCH, Swarovski, among others.

Webisdom

About: Webisdom’s key specialties include UX, digital marketing, content creation, digital technology, and DCOE. This digital enterprise solutions company comprises of experts in digital strategies, app designers, web & mobile developers to name a few.
Clients: Honda, Toyota, Treehouse, Askmebazaar, Quantinsti, among others.

YNG Media

About: Now a part of Round Ark, YNG Media is a full service digital marketing agency. They specialize in digital strategies, design (UI, UX, web, etc), digital marketing, and development.
Clients: Ritu Kumar, Lotto Sport, H2O+, Grasim, Ferns N Petals, Zee News, Satya Paul, Shoetree, Pan Vilas, Dainik Savera, among others.

Yrals

About: This tech media startup started providing end-to-end digital solutions for web & mobile technology by 2012. They developed an enterprise social media management suite called Magii. They also built Facebook apps for clients in India, UK, Europe, & USA.
Clients: Nerolac, CelebWatch, 8 Words Builder Game, Thomas Cook, Acer, Amul, Romedy Now, Jaguar Land Rover, among others.

If you’re looking to work at one of the top digital marketing agencies in India, send in your resume to researchers {@] sutrahr.com or call +91 98330 56039.
Disclaimer:
This list is in alphabetical order. All the details mentioned are based on the information available online. In case of any errors, contact us at buzz {@] sutrahr.com

22Feb

Signs That Show You’re Going to be Incredibly Successful

Who doesn’t want to be successful? It’s been a psychological mandate for the human brain, to want to be successful in life. Ask any kid in an elementary grade and they’d say they want to become a Banker, a Scientist, and a Doctor, basically someone who would have a sure shot chance of being successful in love. Today’s world and its competition are absolutely comparable to an unnerving rat race, where each participant cannot look beyond trying to reach the finish line. But, is being successful enough? The concept of success is treated as an extremely mediocre and mainstream one, lately and you could only make a mark for yourself with ‘extraordinary’ success.

Like for instance, you are a Finance aspirant, looking to make it big in the field of Investment Banking. So, in order to work for top banks like JP Morgan, Goldman and Sachs, you would definitely need to be a class apart from the rest. This is the reason why you would see a number of finance professionals, especially going ahead and taking professional courses, in order to enhance their skill set and take a chance at being extraordinary at what they do. This is the reason why, institutes like Imarticus Learning are growing popular, as they are able to build professionals, with exemplary C.V’s who can make it big in the field of Finance. While one could definitely take up a course to increase their chances of becoming incredibly successful, there are certain personal attributes, which can ensure your success at any stage of life.
For instance, many businesses have been able to make amazing profits, because they had teams of employees, who were not only appreciative but also encouraging of their happiness. These teams included individuals, who encouraged each other, were well aware of their team goals and were ready to sacrifice their own personal goals, in order to achieve them. Now people like these would definitely have a clear shot at winning in life. It all boils down to whether a professional, in his personal capacity is willing to keep aside his goals, in order to support the mutual goal, such an individual would definitely be able to succeed, both professionally and personally.
Doing the same old job, for quite a long period of time can get boring, of course you’d agree. But there’s a majority of people who believe, those who seek novel experiences, usually just turn to alcohol, gambling or the likes. The need to seek new things, contrary to popular belief is a sign of success, according to experts. This is true if any professional seeking novelty is able to combine their adventurousness, with the imagination to give something back to the society, that certain individual is bound to succeed in the larger spectrum of life. Successful people as a rule don’t like to keep their personal life and professional life separate. Rather, they like to include all of their interests and hobbies into their work as well as include their near and dear ones. If you work as well as live, that’s the best way to get to extraordinary success.

20Feb

Demand for Digital Marketing will skyrocket in 2020

According to Bill Gates, “The internet is becoming a town square for the global village of tomorrow.”
Be it at home or in the office, the digital nexus is all around, just like the air we breathe. Browsing YouTube to learn a recipe you love is mainstream, so is buying home ware from Amazon. After all, this is the period of digital marketing, a term that is taking the shape of a giant wave with increasing gusto every passing second.
Given below are the top reasons why the future of digital marketing is bright and why the demand for it will skyrocket in 2020.

1. A paradigm shift in advertising

Gone are the days when advertising required one to spread the word of mouth. There was a time when pamphlets, flyers, posters, and billboards were the medium for communicating brand identity. Today, with the internet spreading its wings, things have changed. It is possible to reach millions of followers just by posting a picture on social media. And given the number of active people on the internet, things are going to only get better day by day, which brings us to the next point…

2. Increase in the number of active internet users

Just picture this: As of 2020, India is projected to have at least 445 million active internet users. Another survey conducted by the internet search provider Baidu points that there will be at least 6 billion mobile phone users by 2020. Looking at things from a global perspective, around 30% of the US population has already started using Voice Assistant speakers like Amazon Alexa and Google Home. One can literally buy anything and everything on the internet: from automobiles to appliances to clothes and cars!

3. Digital spent vs Traditional spent

Compared to traditional advertising that requires one to pay lakhs and sometimes even crores, digital advertising hardly costs INR 40 per day for posting an ad on Facebook. Low cost and high earning is a major reason why both start-ups and established businesses consult reputed digital marketing agencies in Mumbai for brand awareness. At agencies, there is no shortage of qualified people who are skilled at getting the job done and multiplying ROI.

4. Government initiatives for promoting digital

In order to give a boost to the economy and encourage transparency in operation, the government has launched programmes like Digital India. By 2020, it is estimated that at least 20 lakh jobs will be created, solely catering to the digital spectrum. These jobs are not only going to be beneficial for people living in cities but also going to empower the lives of the rural population. Thus, if you were to think whether it is worth to work at a digital marketing agency in the future, then the answer is surely yes.

5. The freedom to go global

Because all the activities cut across geographical barriers, digital marketing gives the much-wanted freedom to expand one’s business operations beyond the national borders. Many of the leading SEO companies in Mumbai already cater to the US and other markets. Digital platforms like Facebook, Twitter, Instagram, and LinkedIn reach to the audience of any corner of the world. So, given the vast opportunities and bountiful potential to exploit, digital marketing is the trend of now and future.

6. Higher engagement rate

It’s commonplace to see someone post a picture of a pizza before digging his teeth into it. Digital media allow users to connect freely with the mass which, in turn, leads to higher engagement rate. Marketing today is not only restricted to generate revenue. Rather, it is all about keeping the audience engaged and entertained through informational blogs, creative newsletters, catchy social media captions, and interesting videos. The bottom line: digital marketing rules the roost.

7. The doorway to entrepreneurship

Many start-ups in India like ScoopWhoop, OYO, LBB, and Schbang flagged their career on the digital platform. Most of the founders of successful business ventures agree that taking a digital marketing course prior to founding a business has its set of advantages. When on training, you understand the nitty-gritty of the medium and also the basic tactics of lead generation and customer acquisition. Once the skills are mastered, there’s no limit to how much your business can grow online.
These are just some of the many reasons why the demand for digital marketing will skyrocket in 2020. And if you’re still wondering whether it is time to go digital, we would advice it is high time you already did!

07Feb

All-Women Biker Clubs You Need To See If You Love Traveling

Breaking all social barriers, women biker groups are now a popular concept in India. It’s now a proven fact that it’s not a fad, these ladies are here to stay. This January witnessed a women bikers club in Mumbai welcoming India’s treasure Deepika Padukone and Hollywood star Vin Diesel at the airport, taking them by surprise. These sari-clad women on Royal Enfield Bullets generated a badass aura around them and made us all very, very proud.
In 2014, India witnessed its first woman biker to ride solo from Kanyakumari to Kashmir. Roshni Sharma was all set to make the trip at the end of June and completed her journey in a span of 19 days. Indian women are taking over the roads and establishing their presence as ones to remember.

Here are some all-women biker clubs that have been taking the world by storm:

The Bikerni

One of the earliest women biker groups in India, The Bikerni was founded in 2011 by Urvashi Patole. What started out as a platform for women to come together to ride motorcycles, is now a nationwide club to empower women and be respected in the biking community with their hard work. They hold the Limca Book of World Record for being the largest all-women group to ride to Khardung-La in 2013.

Hop On Gurls

Also formed in 2011, Hop On Gurls is a Bangalore-based women biker group. The group is exclusive to Royal Enfield cruiser enthusiasts who love the peaceful joy of riding a Bullet. Every three months this group goes on a roadtrip and helps each other out with new tips and tricks about bike riding. They’re also present in Pune and Mysore.
Also read: 40+ Best Places To Find Late Night Food In Mumbai

Biker Babez

Biker Babez is a Chennai-based drag racing biker group for women. They’re breaking all barriers and norms in what is termed a man’s domain and have taken up special endurance training, racing, and motocross. They were founded in 2013 by Sindy Soundari with just two girls, and now a strong team of 10.

Biking Queens

Biking Queens is a Surat-based women’s biker gang for super bikers. They started in 2015 and were founded by Sarika Mehta. Biking Queens is a large group of 45 women who participate in fests like India Bike Weeks and guide and advise newbies across India. They also go on bike tours across the country.

Lady Riders of India

Lady Riders of India is an exclusive group of women bikers who live for speed. They were formed in 2016 and have meetups in Pune and Delhi. The women bikers club in Mumbai also has regular meetups. To be a member of this group, a 650cc plus bike of any brand is required along with experience riding 10,000 kilometers.
A notable contributor to the women’s biking world is Veenu Paliwal. She is considered the first woman biker in India to go over 300km/hr. The “Lady of Harley” was a resident of Jaipur, Rajasthan. She passed away in 2016 due to an unfortunate bike accident.
Planning a meeting in Mumbai? Mumbai Coworking offers quirky meeting rooms with a beautiful terrace lounge for business as well as get-togethers.

17Jan

20 Things About Startup Jobs You Have To Experience Yourself

[mashshare] Startups in India are at an all time high. The industry has gotten so enormous that every second company you see is a startup. Every idea turns into a startup and surprisingly, they all seem to be working. Receiving funding is crucial for them as their success is being judged harshly on the kind of funding they have received. There’s plenty of startups jobs in Mumbai that are available.
With this continuous rise, the question we all have on our mind is – what is it like to work at a startup?

1. Long nights, strange food.
Working at a startup means you’re going to be doing overtime. Not the kind that’s enforced, but one where you would want to stay back. If you find yourself gorging on junk food at work and sorting out your emails at 1am, you’re at a startup.
2. Infrastructure issues.
Do you have siblings? Congratulations. You’ve spent your whole life preparing for this moment. When the bathroom in your room is nonfunctional, the race to the next room is like competing for the TV remote with your sister.
Oh, also, your chair is probably going to be stolen too.
3. Any designation.
So your designation says presales, does it? Haha. You’ll be handling social media too. You know, like having a side business. A great thing to learn from this is becoming a literal professional at multitasking. The possibilities are endless.
4. Open door policy.
Startups usually follow an open door policy. Unlike corporates, your boss will not be sitting in his private office with a desk of his own, available upon request. The CEO will probably be sitting next to you on a chair, talking to the plumber to get that bathroom in your room fixed.
5. Ideas are always welcome.
Participating in projects and giving out your own opinions and ideas is a positive aspect of jobs in startup companies. Knowing that you’re a valuable member, even if it’s a company of just 40, is a motivational boost in itself. Ideas at startups are always taken into consideration and given a chance, especially if it’s about a certain way you want to carry out your functions.
6. Chaos.
The word describes itself. If you can’t handle 12 people having completely different conversations and still manage to hear what your colleague is trying to say, jobs at startups are probably not the best option for you. There’s always so much going on, but not losing track of what you’re doing is a quality you must possess.
7. Flexible timings.
The best thing ever to be implemented, or should I say exempted, are work timings. If the thought of going to work anytime you want and leaving anytime you want doesn’t sound like music to your ears, get out. Corporates await your application.
8. Brainstorming sessions.
Since startups are always initiating something new, intense sessions to plan strategies is a popular scenario. These are fun and positive meetings held to bring out the best in you.
9. Casual Friday. All day, everyday.
Dress codes? What are those? Whether your style is casual slippers or sparkly shoes, they’re all accepted here. Every outfit matters.
10. Awkward moments are not so awkward.
True story. While walking around the office talking to people about blog ideas, I opened the door to a room to find 3 gigantic men on top of each other. Not surprised and not exaggerating. Crossdressing is also a totally legit thing here.

11. Fun-loving environment.
If the other points haven’t made it obvious, open-mindedness is a must to survive at startup jobs in Mumbai. There’s such a playful spirit at all times, even in times of stress, it’s hard to have a negative vibe in the room.
12. Work hard, party harder.
That’s pretty much the motto at every startup. The moment you finish your work is when the party starts. Whether it’s Monday or Thursday, hookah or music, the efforts put into parties are always at least as much as work efforts.
13. ESOPs and other perks.
Startups offer ESOPs for employee benefit, something not done by big corporates. The perks in startups differ from those in corporates, and are much better comparatively. Those stories you hear about bosses taking employees on paid holidays abroad are commonly by startups, not MNCs.
14. Sense of achievement.
When you learn to build things from scratch, watch your ideas being successfully executed, you get a sense of achievement. The chance to experience this at a startup is more than that at your regular 9 to 5 job. The learning opportunity made available and the feeling of being responsible for something is priceless.
15. Try, try till you succeed.
In a corporate, you would probably be fired for a making a mistake of a large magnitude. Startups, however, would let you try again when your stumble or fall. The mistakes you make turn into lessons learned and motivation to try again.
16. Risk factor.
The startup environment is so dynamic, you always need to be on your toes to keep up. With an unstable market, the risk factor is doubled, or even tripled. The willpower needed to still give things a shot and survive will definitely turn you into a risk taker.
17. Dicey work-life balance.
Working long hours and drowning in your own ideas to make them work or achieving targets might make you feel like you have no life. There’s even a chance you might lose your work-life balance for a while. But it’s only going to get better. You might miss clubbing one weekend, but a successful execution will end up with rewards and recognition and more time to go out.
18. Free food.
You heard me. Startups should just add eating to their job descriptions already. Coming to work is like a dream come true for foodies. There’s breakfast, there’s lunch, there’s a snack break, and if you’re staying back, dinner too! Looking forward to delicious free food everyday is an obvious plus point.
19. Confidence booster.
Working at a startup and experiencing the ups and downs of a company, understanding how things work, and learning the process – these are things you get to live. These major points can be confidence boosters for many who would one day want to have their own startup.
20. Fast-paced work environment.
At a large company, it can take up to 40 years to get to the top of the chain. But the fast-paced work environment at a startup gives employees the chance to move ahead quickly and rightfully. Valuable additions to the company have a likelihood to succeed due to their contributions and participation in the betterment of the company.
Furthermore, people at higher levels in other sectors like pharmaceuticals and manufacturing want to have a taste of the startup life. They’re so in awe of startups and the kind of exposure they would get when working at one.
To experience this for yourself, apply for the best startup jobs in Mumbai now. Give us a call at +91 87 67 427 427 or email us your CV at careers {@] sutrahr.com

06Jan

List of 25+ FinTech Startups in India

[mashshare] FinTech – or Financial Technology – startups are the solution providers to your various daily struggles. Using the most innovative methods, they manage to figure out the simplest ways to deal with mundane issues. FinTech startups also provide business solutions along with helping out the general masses. Take a look at this list of FinTech startups in India that are successfully helping out businesses and consumers on a daily basis:

List of FinTech startups in Mumbai

1. FINO PayTech
Key People : Rishi Gupta.
Investors: Bharat Petroleum Corp.
Funding: USD 37.6M
Fino PayTech, a startup headquartered in Mumbai and founded in 2006, provides end to end customer sourcing and servicing solutions to the banking sector. They’re a banking technology platform aimed at being the preferred choice for customers.
2. ItzCash
Key People : Naveen Surya
Investors : Matrix Partners
Funding : USD 25M
ItzCash were the first to offer prepaid cash cards being a non-bank startup. They are now India’s leading holistic payment solution company. Their aim is to empower citizens to handle their money in a safe and convenient manner.
3. Mswipe
Key People– Manish Patel
Investors : Matrix Partners India, Axis Bank
Funding : USD 25M
Mswipe is a point of sale (POS) payment solution. This Mumbai based FinTech startup helps vendors accept all debit and credit card payments via their wisepad. The money then gets directly transferred to their bank account.

Also Read: Top Startups in India 2020

4. Citrus Pay
Key People : Amrish Rau, Satyen V Kothari, Jitendra Gupta
Investors :Ascent Capital, econtext Asia and Beenos Asia, Sequoia Capital
Funding : USD 32.5M
Citrus Pay is a payment gateway for merchants and a digital wallet for customers. Merchants can be assured their transactions are secure and payments can be smooth. Citrus Pay is compatible with all devices like iOS, Android, Windows, etc. Being a beloved app by its customers, Citrus Pay secured its spot in Mumbai Coworking’s list of FinTech startups in Mumbai.
5. MoneyOnMobile
Key People : Harold Montgomery.
Investors : Caplain Venture, Yes Bank
Funding : USD 10M
MoneyOnMobile, authorised by the RBI, has its reach in the remotest parts of the country. They set up semi closed payment systems for registered users to purchase goods and services from registered vendors.

Find the right candidate for your fintech requirements with startup hiring specialist.

6. Transerv
Key People : Anish Williams.
Investors : Faering Capital, IDFC SPICE Fund, Micromax Informatics
Funding : USD 15M
Founded in 2010, Transerv is a leading digital payment enterprise. Transerv launched India’s first social wallet, Udio, for sending and receiving money and gifts. Later, to keep up with the customer demands, they added features like splitting bills, group payments, recharge, utility bill payments, and much more.
7. PayMate
Key People : Ajay Adiseshann, Probir Roy.
Investors : Kleiner Perkins Caufield & Byers, Mayfield Fund, Sherpalo Ventures
Funding : USD 14M
PayMate is a B2B payment platform that supports multiple forms like NEFT, cards, netbanking, etc. It’s easy to use and one can easily view all their records at one spot. PayMate ensures the money is securely transferred directly to your business bank account. Being a cloud based service, users can easily access all their information by logging into any device.
8. Coverfox
Key People : Varun Dua, Devendra Rane.
Investors : Accel Partners, SAIF Partners
Funding : USD 12M
Coverfox is a place for individuals to compare insurance prices before choosing what suits them best. Coverfox displays the best offers to choose from that are suitable to you. They provide car, health, travel, two wheeler insurance as well as insurance renewal options.
9. Cogencis
Key People: Pankaj Aher, Kalyanram Kodakalla.
Investors : Samara Capita
Funding : USD 16.5
Cogencis Information Services Ltd. is an information services startup. It provides real-time news on market data and finance to help discerning customers. They are a customer driven business and have products that cater to the informational needs of customers based on what they need. They do not believe in giving the customer irrelevant information.
10. Heckyl
Key People : Mukund Mudras, Som Sagar, Jaison Mathews, Abhijit Vedak.
Investors : IDG Ventures India, Seedfund
Funding : USD 4.75M
Heckyl, a financial information platform, provides analytical services to investors, researchers and traders. They provide market analysis, news analysis, sentiment analysis, global market trends, and predictive data analysis. This helps them understand the past and get insights for the future. They cover millions of news sources globally to give you every detail you might need.

List of FinTech Startups in Bangalore

11. Capital Float
Key People : Sashank Rishyasringa, Gaurav Hinduja.
Investors : SAIF Partners, Sequoia Capital
Funding : USD 41M
Capital Float was founded with the mission to help SMEs raise credit and grow their business. They aim to eliminate the troubles like sky-high interest rates faced by entrepreneurs trying to raise funds by offering them flexible, short term loans.
12. Ezetap
Key People – Abhijit (Bobby) Bose, Bhaktha Keshavachar.
Investors : Helion Venture Partners, Social Capital,
Funding : USD 35M
Ezetap, founded by Abhijit and Bhaktha, is a POS card swiping solution for merchants. They aim to be the go-to platform for businesses to carry out financial transactions using any method preferred by customers.
13. Tracxn
Key People : Abhishek Goyal, Neha Singh.
Investors : Binny Bansal, Ratan Tata, Sachin Bansal
Funding : USD 13.5M
Tracxn, founded by investors from Sequoia Capital and Accel Partners, has the largest team of Analysts tracking startups globally. Their technology platform tracks over 30+ million companies for Venture Capital and Corp Dev. Some of the 230+ sectors they track include Enterprise Infrastructure, Enterprise Applications, Consumer, Retail, Gaming, Technology, HealthTech, EdTech, Energy, Auto, and Food.
14. Fintellix
Key People : Vivek Subramanyam, Anup Pai
Investors : IDG Venture, Sequoia Capital
Funding : USD 15M
Fintellix has built a platform in its 5th year of development. Two loosely coupled components include DataHub and Data Platform. DataHub aggregates and organizes rich, granular data from multiple resources. Data Platform provides a “codeless” interface to convert the data into reporting outputs and submissions.
15. QwikCilver
Key People : Pratap TP, Kumar Sudarsan.
Investors : Amazon, Sistema Asia Fund
Funding : USD 20M
Qwikcilver is a B2B startup that provides seamless, end-to-end store valued programs and technology solutions. They have a Electronic Gift Card Management System that helps support the prepaid gift card paradigm in India as well as Asia.
16. MoneyView
Key People : Sanjay Aggarwal
Investors : Tiger Global
Funding : USD 8.50M
MoneyView, an extremely helpful app for people facing a cash crunch, helps you find nearby ATMs with cash. MoneyView also has an app for money management. Easily handle all your bill payments, track your spending patterns, view your current balance, and also split bills with this app available on Google Play.
17. JusPay
Key People : Vimal Kumar, Ramanathan RV.
Investors : Accel Partners, Ashish Hemrajani
Funding : USD 5.82M
JusPay is a payment browser with an aim to revolutionize digital payments in India with secure, reliable, efficient and cost effective solutions. They’re powering payment for some of the biggest companies like Amazon.in, BookMyShow, and Snapdeal, and are one of the best in our list of FinTech startups in Bangalore.
18. CustomerXPs
Key People : Rivi Varghese, Balaji Suryanarayana, Aditya Lal, Sandhya V
Investors : JAFCO Asia, Microsoft Accelerator
Funding : USD 4M
CustomerXPs, founded by Rivi, Aditya, Balaji, and Sandhya, offer Enterprise Financial Crime Management (EFCM), Anti-money Laundering (AML), and Customer Experience Management (CEM) products for Tier-1 global banks. They aim to make software products that are more Human like with real-time functions – i.e. a right brain software.
19. ComplyGlobal
Key People : Suryaprakash Kukyan, Kishore Mirchandani, Rupesh Kakarai, Sandeep Sahadevan, Ashwin Uttamchandani.
Investors : IBCC, Tribeca Angels
Funding : USD 2.5M
ComplyGlobal, a cloud-based software, is a real-time compliance platform that helps you govern and track your regulatory requirements. Their list of features include compliance updates, global proactive control, scalable platform, and task management and workflow.
20. BankerBay
Key People : Romesh Jayawickrama.
Investors : David Toh, Ernst & Young, Nomura Securities
Funding : USD 5M
BankerBay is the first deal origination platform in the world. With a simple 3-5 minute process, they help corporates raise capital by connecting them to the relevant providers of capital. Members can also buy and sell companies, locate potential investments and new clients using BankerBay’s complex algorithmic approach.

List of FinTech Startups in Chennai

21. BankBazaar

Key People : Adhil Shetty, Arjun Shetty, Rati Shetty.
Investors : Sequoia Capital, Walden International
Funding : USD 79.75M
BankBazaar, true to its name, enables users to search and compare financial products for free before applying. Members can apply for loans for their car, education, home, etc. They also offer applications for debit and credit cards along with insurance and investments. Providing a one-stop solution to all banking queries, they’ve earned their spot as one of the best in our list of FinTech startups in Chennai.
22. Chargebee
Key People : KP Saravanan, Thiyagarajan T, Rajaraman Santhanam, Krish Subramanian
Investors : Accel Partners, Tiger Global Management
Funding : USD 6.17M
Chargebee, founded in 2011 and backed by Accel Partners and Tiger Global, helps you handle recurring payments. Once you enter your card details, Chargebee automatically handles any subscriptions, recurring payments, invoicing, etc. They support top payment gateways in 50+ countries like PayPal and wepay.
23. CreditMantri
Key People : Sudarshan R, Gowri Mukherjee, Ranjit Punja
Investors : Accion Venture Lab, Elevar Equity, IDG Ventures India
Funding : 2.5M
CreditMantri helps users understand everything they need to know about credits and get their CIBIL score and maximize their credit potential. They’ve delivered many firsts in the market such as a real-time rule engine which matches with lender credit criteria and borrower credit profile.
24. FundsIndia
Key People – C.R. Chandrasekar, Srikanth Meenakshi.
Investors : Inventus Capital Partners, Foundation Capital, Faering Capital
Funding : USD 15.41M
FundsIndia is India’s first online-only investment platform. They provide investors access to a wide range of investment products like mutual funds. They also give you access to stocks from the BSE, and various other investment products in one convenient online location.

Other Top FinTech Startups in India:

25. Faircent
Key People – Rajat Gandhi , Vinay Mathews, Nitin Gupta.
Investors : Brand Capital, JM Financial
Funding : USD 5.75M
Faircent, a Gurgaon-based FinTech startup, provides a virtual marketplace where borrowers and lenders can interact directly to carry out peer to peer lending. They eliminate financial intermediaries like banks who earn high margins on your transactions. Though not a part of the other major lists, it has earned its spot in our list of FinTech startups in India.
This list of FinTech startups in India are on a mission to bring a change and solve a variety of problems faced by people. From business issues to investments and individual wealth management problems, there’s a solution to everything. With the growing digitization, the coming years are going to witness a massive advancement in the FinTech startup industry. There are many more FinTech startups to look out for and we will keep this list updated with the same. If you think we’ve missed out on a startup, do let us know in the comment section below.
If you’re a FinTech startup looking to expand, give us call at +91 87 67 427 427 or email us at buzz {@] sutrahr.com and we’ll help you out! 🙂

16Dec

Best Workplace for a BMS fresher in Mumbai

[mashshare]

Most students these days choose an out of the box career option over the traditional courses or 9-to-5 jobs. Over the years there has been a significanta growth in the number of students opting to study media or management with courses like Bachelors of Mass Media (BMM) or Bachelors in Management Studies (BMS) particularly in Mumbai, and other courses like BBA, Business Studies, etc. An essential aspect of these courses is that the student has to start rallying work experience right from the second and third year of college. Meaningful jobs for BMS freshers can be a pretty difficult thing to find. Most of them tend to worry if they will end up working in a place they will enjoy or be a part of just another monotonous cycle of work-life.

It’s an era of selfies, belfies, iPhones, Dropbox, foodgasms, game of thrones and what not, where orange is the new black and HR is the new cool. BMS students seek to work in an atmosphere which is fun, challenging and inflaming, which would make them jump out of their beds each morning. They need an environment where they will be free to play, create, learn and grow. (Have a look at our workplace!)

We make our employees feel purpose and meaning in their work. We take them to the next level of their own mastery -…
Posted by SutraHR on 5 September 2015

Fortunately, for all the BMS students out there, I am listing down a few reasons for how working at SutraHR could be the best decision of your life.

1. As it was once said by Confucius “Choose a job you love, and you will never have to work a day in your life” is what Sutraites aim for. Working should bring with it new challenges and not stress. This could only be achieved if you really do what you love to do. SutraHR swears by this policy. An employee is required to do what they love to do by choosing their comfort zone at work.

2. If you have an entrepreneurial side to you or you are curious to learn about great ideas and their executions, then you will love this place. SutraHR frequently places its employees in other startup companies as dedicated resources till project completion. This way our employees gets to work at brilliant startups companies and learn the entire business manifesto from its inception. For a BMS graduate, this kind of experience is a wonderful opportunity to learn about ideas and its potential market (if going forward you are looking to start out a venture on your own).

3. I bet every BMS student would love to experience these things. SutraHR is undoubtedly one of the best company to work for as we have the best jobs for BMS freshers in Mumbai. It’s common for Sutraites to walk into their office and see founders of innovative big potential startups visiting our office. SutraHR works with a varied number of startups and our employees get to meet a lot of founders and CEOs of well-known companies. Most days Surtraites get to plunge in with them over candid discussions. Employees at SutraHR get to learn new skills and techniques every day.

4. Working with a startup can help develop people’s business skills. Startups don’t really stay startups for very long, with good planning and execution a startup can grow to become a multinational. Employees who choose to kick off their careers with a startup not only get to learn and experience new things but also be part of their growth story. We all are a part of SutraHR’s growth story and any new employee would be too.

5. Incentives act as an important motivation for employees. Grad students, who want to make something out of themselves need resources along with learning. There are very few companies that offer good incentives to its employees. SutraHR has one of the best incentive plans in the industry. So far SutraHR has rolled out incentives amounting to 1 crore rupees since its inception in 2007.

6. A good mentor is a necessity to learn about the nitty-gritty’s of the work and its methods. A good mentor will take a keen interest in the employee’s professional development. A fresh graduate requires an earnest and motivating mentor for guidance. SutraHR has one of the best talents from the industry to mentor their employees. The best part is that nobody behaves like a boss in SutraHR.

7. At SutraHR, employees don’t go hungry. We have kitchens dedicated to stock up tons of free food, starting from chips, cookies, juices, chocolates and more. Sutraites get free evening snacks, yes they are spoiled! Every evening has a new menu for the SutraHR employees with the likes of croissants, burgers, chaats, vada pavs, idly-sambhar, dabelis etc.

8. SutraHR believes that its employees should be given a chance to brainstorm to bring about something new and exciting. A healthy and active mind is the key to a balanced work life. We encourage our employees to implement ideas and innovate. But what if some Sutraites fail? Well, who doesn’t? The team at SutraHR believes that mistakes are a part of the process. As long as you realise and commit to improve, it’s all good!

9. A traditional 9-to-5 job is in itself a huge challenge. Flexibility at work is what every employee looks forward to, and also appreciates. Sutra gives its employees the flexibility to walk in at a reasonable time for work. Sutraites also enjoy frequent outdoor picnics, office parties, hookah sessions and paid leaves.

10. SutraHR gives immense freedom to its employees to work the way they feel comfortable with. They often use the phrase “own your work” which stands true for each of our employees, starting from our interns. They refuse to have a push hard attitude toward their employees because they realise the maturity of each Sutraite.

The best career bet for a BMS graduate should indefinitely be SutraHR. Life is fun and challenging. We get to do what we love. The work is so refreshing that it makes us jump out of bed each morning. So screw the traditional 9-to-5 job. Instead, get to play, create, learn and grow. And imagine getting paid for all of this 😉 Come to Sutra and create your own light.

SutraHR needs a few skilful and smart people to join them. Drop by any day to have a quick chat.

#cometosutra 601 B, Annapurna CHS, Above Delicacy of China, Adarsh Nagar, Oshiwara, Andheri (W), Mumbai 500 053

We understand that you might be a little busy to drop by. No worries, just visit Our careers page to check out openings of jobs for BMS freshers in Mumbai or mail us your resumes to careers@sutrahr.com or call us on +91 87 67 427 427

09Dec

11 Software Developers You Should Have In Your Startup Tech Team Now

If you’re a tech startup and are looking to succeed in the business, you must have a team stronger than your competitors. And considering the fact that almost every startup has hired their core team members, you do not want to lag behind. It’s time to contact a software developer recruitment agency in India. Here are the 11 people you should’ve had in your tech team yesterday:

1. iOS Developer

iOS developers build applications for Apple’s iOS operating system powered devices. Their responsibilities include integrating the application to its back-end services. Before this, they’re also in charge of the development process from the very beginning. From designing the application to actually developing it and everything in between. The basic skill any iOS developer must have is knowing Swift or Objective-C. You need be a pro at Swift to land a junior-level position. But it is important to know the basic syntax, error handling, networking, JSON, classes and a bit more.
Another thing they should know is git for version control. Git enables multiple people to work on the same document at the same time without disturbing each other. This is an important thing to know if you’re working with a team or on an old project. These are just a couple of the skills required, but these differ from company to company and what they’re looking for. Even after developing the application, a developer needs to make sure the performance is smooth and the app is responsive. Furthermore, maintaining the code quality, fixing bugs, and developing new features are also some responsibilities of an iOS developer.

2. Android Developer

Android developers are also in huge demand these days. They’re the ones who make applications for devices friendly with Android operating systems. With millions of Android users over the world, it’s important for any startup to have an Android developer along with an iOS one. This ensures your availability on both Android and iOS platforms.
An Android developer must know how to design and execute the development of an application. They should be able to coordinate well with other teams for their requirements. Moreover, they should also be able to keep up with the latest technologies and handle advancement of the app accordingly.
The basic skill required is to know how to develop an app using Android (SDK). It also helps if they know how to use third-party development tools. Some third-party tools are Corona SDK, App Inventor for Android, Kivy, Delphi, Qt for Android, etc. Recruiting software developers can get really hard, so it’s better to approach a tech recruitment agency in India.

3. PhoneGap Developer

PhoneGap is an open source framework that lets users develop mobile applications. Their aim is to eliminate the need to write an app in multiple languages and build cross-platform apps easily. Having your app available on different platforms means reaching a larger audience. This further increases your chances of succeeding by tapping different crowds and testing out your app.
Even though they only offer HTML, CSS, and Javascript, it doesn’t limit you to making your app anti-native. By native, we mean location based. PhoneGap offers access to GPS, camera, accelerometer, etc to make the app you developed feel like a native app.
The PhoneGap team also released a PhoneGap Developer App in 2014. This app enables users to make iOS apps on Windows and also see previews of their app without registering their device. Once you create the app, pair the CLI with the developer app. Once connected, view real-time results of the changes made in the project on your device. A PhoneGap Developer is a great asset to you. One who knows how to connect the CLI and developer app and building the app can benefit you largely.

4. Java Developer

Java, having the look and feel of C++ but easier to use, is a programming language. Java developers create websites and applications, interface designs, and also work behind-the-scenes. They usually have a Bachelor’s or Master’s degree. Employers are advised to specify what field they’re looking to hire from – engineering, computer science, etc. Practice makes perfect, and Java developers need to do that in order to advance. Knowing more than just coding and being capable of handling different stages of the life cycle of their project is a plus.
A senior level developer will do more than just the basic requirements of a developer. They may evaluate the development process, document and analyze problems too complex for a junior developer, and much more. There are multiple java systems – Java Card, Java ME (Micro Edition), Java SE (Standard Edition), and Java EE (Enterprise Edition). Different Java developers specialize in different systems.

5. PHP Developer

PHP and Python are two different programming languages coded on the same syntax. Hence, a PHP developer can get hands-on with little research and practice in Python Development as the syntax remains the same but the coding pattern differs. PHP developers work on 3 tiers of architecture – the first tier is known as Client or Browser and the second tier are the Servers. The third tier is the Database. A PHP developer basically looks after the entire platform development from managing the server to its Database Management Systems.
PHP Developers also work on tools like HTML, CSS, Javascript. A rockstar PHP developer works on various web development tools where s/he gains expertise on Javascript Libraries like Express.js, Angular.js, Node.js, React.js, Vanilla.js, Redux.js, Moment.js, & so on. This breed of candidates working on web-development and Javascript libraries are rare to find but can be a real add-on to any PHP development team.

6. Full Stack Developer

Full Stack developers are basically the ones who also work on LAMP Stack (Linux, Apache, MySQL and PHP/Python/Perl. Full stack developers are basically the bunch of techies who can code and develop a platform using two different programming languages along with their respective frameworks and libraries.
An ideal full stack developer emphasizes working on the infrastructure systems by knowing the hardware and the operating systems of a platform. An excellent full stack developer is one who can efficiently work on Mobile Stack, Web Stack & Native Apps.
A startup with limited resources should definitely have a full stack developer onboard. These candidates can function on various programming fields to gain maximum result with reduced use of resource. There are quite a number of software developer jobs in Mumbai and finding such heroes can get difficult. But with a software developer recruitment agency, it’s never impossible (Obviously with a good budget).

7. UI/UX Designer

UI and UX designers are different. UI (User Interface) designers are into providing the design of a particular page or application using Photoshop, Illustrator, Corel Draw, Sketch, Fireworks. The UI designers are the ones who create the outline of a particular platform/application with regards to the subject given to them. An ideal UI Designer is the one with a very strong and creative portfolio.
UX (User Experience) designers are solely responsible for the experience of a particular platform or application. UX designers are more concerned about how the product feels. An application or platform with a lot of errors doesn’t fancy the users to use it for the next time. The UX designers work to provide the best experience to you using a particular application or platform.
UI/UX designer is a combination of creative designers who ensure the designing of a particular Platform/Application. At the same time, someone who also knows to deliver the best possible experience to its users to retain their attention/preference. The perfect UI/UX designers are ones who are very creative in their individual projects. If you want to hire the best UI/UX Designer, do have a look at their portfolios to understand the level of creativeness they possess.

8. Frontend Developer

Frontend developers are the ones who prepare the platforms for the UI/UX Designers to glam-up the platform with their creative work. Frontend developers are generally termed by a common man as “Web Designers”. But they’re actually the ones who code and not design. Frontend developers are the ones to set up the platform for the designers. The optimal frontend engineers ideally work on the new JavaScript Libraries such as Vanilla.js, Ember.js, Knockout.js etc. Such candidates can be a very good addition to the team and organisation. These candidates are rare to find. But when a software developer recruitment agency does spot them, they are on the top ladder of compensation.

9. Machine Learning Expert / Data Scientist

Machine Learning experts usually have experience with Python, MySQL etc.The Machine Learning/Data Science experts have commendable experience and understanding on Computational Statistics, Mathematical Optimization, and Data Mining. These tools of Machine Learning help the Engineer/ Data Science experts to analyze the data existing on the platform.
The recent introduction of Artificial Intelligence transformed the functions of a particular platform/application. Machine Learning experts with good understanding and workable knowledge on Artificial Intelligence are the need of the technology market today. Artificial Intelligence enables the computer systems to perform tasks which normally require Human Intelligence.
Senior Machine Learning/Data Scientists with a Masters/PhD Degree carry a huge ocean of research knowledge on various Machine Learning Components. In the recent trend in the technology field, Machine Learning or Data Scientist Experts have a very booming demand to sort various functionalities of a product. A good Machine learning or Data Science Expert can actually make your Computer or Mobile Application work as per Human Intelligence.

10. DevOps Engineer

DevOps (DEVelopment + OPerationS) is a mixture of development on PHP, Python, Linux, Perl, Shell Scripting and Operations through managing high-frequency traffic of a particular platform using AWS and various automation tools.
The ideal DevOps Engineer would easily deploy various codes efficiently and would be someone who can manage the High-Frequency traffic servers conveniently. DevOps experts can lead to faster market releases, a lower failure rate of new releases, shortened lead time between fixes, and faster recovery in the event of a new release crashing or otherwise disabling the current system. Simple processes become increasingly programmable and dynamic using a DevOps approach.
If you have a successful and high traffic platform then do look for a DevOps Engineer who can manage your traffic load, because you may be able to attract many but would end up losing plenty.

11. Python Developer

A programming language in operations since 1989 and has kept on upgrading for enhanced features is known as Python. Python developers usually make it fun and have a playful approach to use in tutorials and reference materials, such as using examples that refer to Spams & Eggs instead of traditional Foo & Bar.
An ideal python developer must have excellent experience on its frameworks like Django. Django takes an application from concept to completion quickly. Good understanding of the RestFul API’s. Having experience with GIT & SQL is a plus. An ability to deal with highly scalable products effectively is an ideal fit for your organization’s needs. A premium institute B.E/B.Tech graduate in Computer Science will be a cherry on top of the icing.
This article has major contributions from one of SutraHR’s tech recruitment experts, Karanveer Shetty. You can always contact him for tech hiring queries or recruiting software developers.

If you’re looking to build a strong core tech team and hire from the best tech recruitment agency in India, give us a call on +91 87 67 427 427 or drop an email at buzz {@] sutrahr.com anytime.

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