November 2020 - Recruitment Agency in India

30Nov

7 Ways to Make Your Content Marketing Strategy Work for Your Small Business

Consistent traffic along with leads generation are the most important responsibilities of content marketing strategies. Powerful content attracts visitors to a specific site or page. And, if your site lacks one, then you might not experience success in lead generation, no matter what kinds of efforts you are pursuing marketing. However, content marketing strategies seem difficult for veteran marketers who have been in this designation for decades.

Expecting a major change in your traffic goals, within a short period, might upset you when you can’t encounter such impractical halts. So, begin with slow but steady strategies for your content marketing agendas. Use the following content marketing tips to flourish your small business and make its online presence be felt throughout the World Wide Web.

1. Prep up with your Content Marketing Missions

Don’t know where to start? If you just proceed by guessing your audiences and their interests, then you are firing a bullet in the dark. Be more practical and create a dedicated statement concluding the content requirements and to whom the contents would address. Never board down from the right track and set the following amenities, beforehand: the audiences, the targeted content for them and the potential benefits for the audiences from the contents.

For instance, when you consider the About Us section of your business site, you would address the benefiting audiences there. Additionally, you have to provide beneficial information based on their interest. Direct approach with relevant information and your business’s specialization would reap you profits- such as increment in sales through lead generation, SEO traffic success, boosted revenue to sites and drop in marketing expenses.

2. Write to your Audience

Have you identified the cluster of the audience for your small business and its services? You should possess a very clear idea about who you are targeting with your marketing skills. Before you think of a word to write it down, judge your thoughts with respect to the views of your audience.

To know about your audience, you have to gather the demographic data. Social media analytics, email subscription and Google Analytics would help you to get your audiences’ gender, age, income and education. Apart from such demographic data sets, customer feedback based on their experience, their interests and expectations, solutions to specific issues would help you get the right information. From the processed data, you can sieve out the priorities of your audiences and create buyer personas.

Buyer personas contribute an important role in overcoming customers’ challenges and detecting their purchasing intention. In addition to this, it will help you to hold your pen or write in a doc file targeting those particular audiences. Don’t make an extra effort for contents that don’t make sense for your audiences over the internet or social media platforms.

3. Extract only Qualified Contents for your Small Business

You might rush to post several contents every day, but it can ruin the quality factor of your contents. More contents on your business never imply that they can position your business site to a better Google ranking. On the other hand, handling contents on your own might lead to an unnecessary burden.

That’s why you should consider deploying an expert content creation and editorial team at your enterprise. Hence, you can always prefer quality to everything. Every day, your audience would get a chance to discover something new and freshly brewed contents from your specialized content team. However, countless businesses think that repetitive posts on the same topic can boost the lead generation.

But, audiences would merely pay attention to your contents, if they have already gone through somewhere else, before. So, try to discover more new but relevant content topics that might attract your audiences more. And, you can stand out from the crowd by using quality content marketing master-plans.

4. Optimize the Contents according to SEO Norms

For your small business, you might be interested in posting blogs to quench up the thirst of your audiences. So, you have started your daily blogging journey. But, to the utmost surprise, the lead generation might not seem satisfactory at all. Maybe, the content is marvellous but what you lack is powerful Search Engine Optimization techniques.

According to global statistics, almost one-third of all small businesses care for SEO services. SEO makes your content more relevant to audiences’ searches. So, SEO efforts would help to rank your posts higher and audiences can reach them without any anticipation. Moreover, your customers and audiences can discover similar related blog posts on your business site.

5. Keep Experimenting with Diverse Formats

To be very honest, one size doesn’t fit all. If your audience requirements vary from time to time, then you should not limit your business content with only site articles and blog posts. It’s not mandatory that what has benefited your competitors, the same would benefit you too, especially when we are talking about content marketing. A definite class of audiences feel video contents are more interesting than just a heap of sentences and paragraphs. But, ensure that the visual content should not exceed permissible duration; or else, it would seem boring. To achieve this balance, consider using a free video editor to trim unnecessary footage, tighten pacing, and add engaging elements like music and captions.

Instead of only videos or similar infographic contents, you can avail PDFs in downloading format for your audiences. Moreover, changes in formats are also acceptable for blog post writing. Insertion of relevant graphics, optimized paragraphs, the information in bullets, uniform heading distribution can lead to a successful content marketing journey for your small business.

6. Content Optimization is the Key

To add a different and profitable knowledge base to your audiences’ interest is not the one and only task of the content. Your valuable content creation would enforce the audience over your business sites. And, to improve the content, placing keywords wherever applicable would do the job. Thus, your content can bring your business under the spotlight and the visitors can discover your business, easily.

However, inserting definite and trending keywords into your content would be quite easy, if you are currently creating textual contents. But, in the case of infographics, you would insert the keywords strategically. Place keywords in the headers and the introduction. Keep in mind that the introduction should be crispy. Additionally, don’t forget to add meta description and minimize the file names to avoid complications.

7. Prioritize Social Media Platforms

It happens rarely when interested audiences go through your text or video contents before making a purchase. Mostly, the audiences keep following the brands of their interest on social media platforms. That’s why you shouldn’t neglect the power of social media for any kind of business marketing policy. And, content marketing is not an outsider.

Emphasize regular content posting on different social media handles of your business. Add stories, status and reels on Facebook, Instagram, Twitter and similar platforms. If you are short on contents, then how about a how-to guideline or information about products and their manufacturing would attract more visitors. And, that would definitely reflect in the sales.

Never Give up…

Tonnes of data might scare you while determining your focus on content marketing. But, data from customers and audiences can detect behavioral tendencies before making a purchase. And, you can create more promising content for your business. Measure your content according to received data and improve your content quality every day. Take help from market analysts or expert analytic software from Google and leading brands.

19Nov

A Guide Compalate For Employee Offboarding

alisutraBlog

The onboarding process is more pleasant than the offboarding of an employee. First of all, it can be difficult emotionally if the employee has been working for the company for years, and you have to let the person go because of reasons that are not under your control, like a worldwide pandemic.

Secondly, the offboarding process often has more steps than the onboarding. Also, during pandemic times, many businesses are working remotely. It is more challenging to handle the entire process like this, especially if you are used to doing it in person.

To successfully let go of an employee, you need to make sure that the security and legal risks are taken care of. Today, we’ll share a step-by-step guide for remote employee offboarding to help you with the whole process.

Step #1: Use Workflow Automation to Manage Last Days of Work

As nobody is quite sure for how long we are going to be dealing with having to work remotely, it’s only wise to prepare for the future and have consistent processes for remote offboarding.

One of the ways to organize consistent offboarding every time you need to deal with it is to plan automated workflows on a group communication tool like Slack. This way, you will not have to organize an entire plan for the last days of work each time someone leaves the company.

Step #2: Deal With the Resignation

After an employee sends you the official resignation letter, it is time to start the offboarding process. Aim to avoid pointless discussions on social media and rumors between other employees that only wastes everybody’s time. It is best to announce the resignation of an employee right after you received a resignation letter.

You will have to tell your team about the resignation anyway, and delaying it may only harm the team’s morale and efficiency. Also, you will have to inform your HR, and IT teams to start making certain changes regarding the matter, like preparing documentation and changing passwords. As everyone is busy with their work, the sooner you inform them, the better, so that everyone can plan their work schedule.

Step #3: Handle Final Documentation

For a smooth process of someone resigning, it is important to prepare the former employee’s final documentation to sign. It is smart to have documentation ready in advance by creating templates because starting them from scratch may require more time than one might think.

For example, tax and benefits documentation could take a while. Also, you need to understand that the former employee may want to review some of those documents, especially the ones concerning the final payment.

Step #4: Re-Assign Work Tasks

While the offboarding process of the former employee is being handled, make sure that the tasks and responsibilities of this employee are carefully re-assigned and handed over to other team members. This way, you will ensure that the workflow process is undisturbed, and the company still functions effectively.

Step #5: Have an Exit Talk

The exit talk is not the most favorite part of the human resources teams. It depends on why an employee is leaving the company and how both sides, you and employees, are handling the goodbye.

To ensure that the exit of your former employee is unharmful for your business, avoid being impolite because it will only cause negative feedback about your company. Also, on the exit interview, make sure you ask the leaving person about any issues that need improving on your side. Genuine feedback will help with business growth.

Step #6: Plan a Pleasant Goodbye

When the time to leave finally comes, make the day pleasant for your former employee, especially if they have been working for the company for many years. If possible, plan a farewell, big or small.

If your team is working remotely and a gathering is impossible, take time to write a pleasant goodbye for the person or plan the last video conference call with the team where everybody shares their memories and has a good time.

Step #7: Gather Organization Assets

After the final goodbyes, make sure you gather the company assets like a computer, phone, calculator, and similar items that have been given to the employee. It is best to make a list of the assets you give to your new employees if they are pretty much the same or prepare the list when the employee starts working.

Keep in mind that not every employee may be willing to cooperate and return or reimburse items they got from work. Yes, each company has its own policy on this, but make sure that you cover this offboarding aspect as well. Otherwise, you may end up fighting in court, which is not a fun experience.