7 Ways to Make Your Content Marketing Strategy Work for Your Small Business

Consistent traffic along with leads generation are the most important responsibilities of content marketing strategies. Powerful content attracts visitors to a specific site or page. And, if your site lacks one, then you might not experience success in lead generation, no matter what kinds of efforts you are pursuing marketing. However, content marketing strategies seem difficult for veteran marketers who have been in this designation for decades.
Expecting a major change in your traffic goals, within a short period, might upset you when you can’t encounter such impractical halts. So, begin with slow but steady strategies for your content marketing agendas. Use the following content marketing tips to flourish your small business and make its online presence be felt throughout the World Wide Web.

1.  Prep up with your Content Marketing Missions

Don’t know where to start? If you just proceed by guessing your audiences and their interests, then you are firing a bullet in the dark. Be more practical and create a dedicated statement concluding the content requirements and to whom the contents would address. Never board down from the right track and set the following amenities, beforehand: the audiences, the targeted content for them and the potential benefits for the audiences from the contents.
For instance, when you consider the About Us section of your business site, you would address the benefiting audiences there. Additionally, you have to provide beneficial information based on their interest. Direct approach with relevant information and your business’s specialization would reap you profits- such as increment in sales through lead generation, SEO traffic success, boosted revenue to sites and drop in marketing expenses.

2.  Write to your Audience

Have you identified the cluster of the audience for your small business and its services? You should possess a very clear idea about who you are targeting with your marketing skills. Before you think of a word to write it down, judge your thoughts with respect to the views of your audience.
To know about your audience, you have to gather the demographic data. Social media analytics, email subscription and Google Analytics would help you to get your audiences’ gender, age, income and education. Apart from such demographic data sets, customer feedback based on their experience, their interests and expectations, solutions to specific issues would help you get the right information. From the processed data, you can sieve out the priorities of your audiences and create buyer personas.
Buyer personas contribute an important role in overcoming customers’ challenges and detecting their purchasing intention. In addition to this, it will help you to hold your pen or write in a doc file targeting those particular audiences. Don’t make an extra effort for contents that don’t make sense for your audiences over the internet or social media platforms.

3.  Extract only Qualified Contents for your Small Business

You might rush to post several contents every day, but it can ruin the quality factor of your contents. More contents on your business never imply that they can position your business site to a better Google ranking. On the other hand, handling contents on your own might lead to an unnecessary burden.
That’s why you should consider deploying an expert content creation and editorial team at your enterprise. Hence, you can always prefer quality to everything. Every day, your audience would get a chance to discover something new and freshly brewed contents from your specialized content team. However, countless businesses think that repetitive posts on the same topic can boost the lead generation.
But, audiences would merely pay attention to your contents, if they have already gone through somewhere else, before. So, try to discover more new but relevant content topics that might attract your audiences more. And, you can stand out from the crowd by using quality content marketing master-plans.

4.  Optimize the Contents according to SEO Norms

For your small business, you might be interested in posting blogs to quench up the thirst of your audiences. So, you have started your daily blogging journey. But, to the utmost surprise, the lead generation might not seem satisfactory at all. Maybe, the content is marvellous but what you lack is powerful Search Engine Optimization techniques.
According to global statistics, almost one-third of all small businesses care for SEO services. SEO makes your content more relevant to audiences’ searches. So, SEO efforts would help to rank your posts higher and audiences can reach them without any anticipation. Moreover, your customers and audiences can discover similar related blog posts on your business site.

5.  Keep Experimenting with Diverse Formats

To be very honest, one size doesn’t fit all. If your audience requirements vary from time to time, then you should not limit your business content with only site articles and blog posts. It’s not mandatory that what has benefited your competitors, the same would benefit you too, especially when we are talking about content marketing. A definite class of audiences feel video contents are more interesting than just a heap of sentences and paragraphs. But, ensure that the visual content should not exceed permissible duration; or else, it would seem boring.
Instead of only videos or similar infographic contents, you can avail PDFs in downloading format for your audiences. Moreover, changes in formats are also acceptable for blog post writing. Insertion of relevant graphics, optimized paragraphs, the information in bullets, uniform heading distribution can lead to a successful content marketing journey for your small business.

6.  Content Optimization is the Key

To add a different and profitable knowledge base to your audiences’ interest is not the one and only task of the content. Your valuable content creation would enforce the audience over your business sites. And, to improve the content, placing keywords wherever applicable would do the job. Thus, your content can bring your business under the spotlight and the visitors can discover your business, easily.
However, inserting definite and trending keywords into your content would be quite easy, if you are currently creating textual contents. But, in the case of infographics, you would insert the keywords strategically. Place keywords in the headers and the introduction. Keep in mind that the introduction should be crispy. Additionally, don’t forget to add meta description and minimize the file names to avoid complications.

7.  Prioritize Social Media Platforms

It happens rarely when interested audiences go through your text or video contents before making a purchase. Mostly, the audiences keep following the brands of their interest on social media platforms. That’s why you shouldn’t neglect the power of social media for any kind of business marketing policy. And, content marketing is not an outsider.
Emphasize regular content posting on different social media handles of your business. Add stories, status and reels on Facebook, Instagram, Twitter and similar platforms. If you are short on contents, then how about a how-to guideline or information about products and their manufacturing would attract more visitors. And, that would definitely reflect in the sales.

Never Give up…

Tonnes of data might scare you while determining your focus on content marketing. But, data from customers and audiences can detect behavioral tendencies before making a purchase. And, you can create more promising content for your business. Measure your content according to received data and improve your content quality every day. Take help from market analysts or expert analytic software from Google and leading brands.


A Guide Compalate For Employee Offboarding

The onboarding process is more pleasant than the offboarding of an employee. First of all, it can be difficult emotionally if the employee has been working for the company for years, and you have to let the person go because of reasons that are not under your control, like a worldwide pandemic.

Secondly, the offboarding process often has more steps than the onboarding. Also, during pandemic times, many businesses are working remotely. It is more challenging to handle the entire process like this, especially if you are used to doing it in person.

To successfully let go of an employee, you need to make sure that the security and legal risks are taken care of. Today, we’ll share a step-by-step guide for remote employee offboarding to help you with the whole process.


Step #1: Use Workflow Automation to Manage Last Days of Work

As nobody is quite sure for how long we are going to be dealing with having to work remotely, it’s only wise to prepare for the future and have consistent processes for remote offboarding.

One of the ways to organize consistent offboarding every time you need to deal with it is to plan automated workflows on a group communication tool like Slack. This way, you will not have to organize an entire plan for the last days of work each time someone leaves the company.


Step #2: Deal With the Resignation

After an employee sends you the official resignation letter, it is time to start the offboarding process. Aim to avoid pointless discussions on social media and rumors between other employees that only wastes everybody’s time. It is best to announce the resignation of an employee right after you received a resignation letter.

You will have to tell your team about the resignation anyway, and delaying it may only harm the team’s morale and efficiency. Also, you will have to inform your HR, and IT teams to start making certain changes regarding the matter, like preparing documentation and changing passwords. As everyone is busy with their work, the sooner you inform them, the better, so that everyone can plan their work schedule.


Step #3: Handle Final Documentation

For a smooth process of someone resigning, it is important to prepare the former employee’s final documentation to sign. It is smart to have documentation ready in advance by creating templates because starting them from scratch may require more time than one might think.

For example, tax and benefits documentation could take a while. Also, you need to understand that the former employee may want to review some of those documents, especially the ones concerning the final payment.


Step #4: Re-Assign Work Tasks

While the offboarding process of the former employee is being handled, make sure that the tasks and responsibilities of this employee are carefully re-assigned and handed over to other team members. This way, you will ensure that the workflow process is undisturbed, and the company still functions effectively.


Step #5: Have an Exit Talk

The exit talk is not the most favorite part of the human resources teams. It depends on why an employee is leaving the company and how both sides, you and employees, are handling the goodbye.

To ensure that the exit of your former employee is unharmful for your business, avoid being impolite because it will only cause negative feedback about your company. Also, on the exit interview, make sure you ask the leaving person about any issues that need improving on your side. Genuine feedback will help with business growth.


Step #6: Plan a Pleasant Goodbye

When the time to leave finally comes, make the day pleasant for your former employee, especially if they have been working for the company for many years. If possible, plan a farewell, big or small.

If your team is working remotely and a gathering is impossible, take time to write a pleasant goodbye for the person or plan the last video conference call with the team where everybody shares their memories and has a good time.


Step #7: Gather Organization Assets

After the final goodbyes, make sure you gather the company assets like a computer, phone, calculator, and similar items that have been given to the employee. It is best to make a list of the assets you give to your new employees if they are pretty much the same or prepare the list when the employee starts working.

Keep in mind that not every employee may be willing to cooperate and return or reimburse items they got from work. Yes, each company has its own policy on this, but make sure that you cover this offboarding aspect as well. Otherwise, you may end up fighting in court, which is not a fun experience.


Life in Dubai for Indians: 22 Things to Know Before Moving to Dubai


Life in Dubai

Dubai often known as the pearl of the gulf has done wonders to scale up on the happiness quotient. It is one of the happiest countries to live in for residents and ex-pats. Its strategic location plays one of the major roles as it has the best of both worlds. You are just a hop skip away from your country while enjoying all the bounties of the western world. Its proximity to the Indian sub-continent is one of the motivating factors for an expat to make that decision to relocate to Dubai. For more than two decades, Dubai has been a go-to destination for Indian professionals. A majority of them were either blue-collar workers or professionals employed in traditional industries such as banking, retail, finance, construction, etc.
However, times are changing. Hundreds of new-age businesses including eCommerce companies, tech startups, online media agencies, etc are coming up in Dubai, and many major corporations have set up offices that handle modern aspects of their businesses, such as technology and digital marketing.

So how is life in Dubai for Indians? Here are 22 things that you should know before moving to Dubai:

Life in Dubai

1) Tax Laws: This is by far the biggest charm of Dubai. It is one of the very few countries in the world which has no income tax. The figure which is reflected in your offer letter is the one you actually take home.

2) Money Transfer: Dubai is a hub for money transfer, Indian are the biggest lot when it comes to foreign exchange transfer. Since it is a tax-free transfer you will find a string of people outside exchange houses at the start of the month. There are loyalty cards and discounts which you can also avail in all these exchange houses. Dirham being a strong currency has also helped in building confidence in the expat community as their transfer amount has been on an increase in the past few years.

3) Passport: Uae government has passed a law stating that the employers cannot withhold any employees passport, unlike the 80s & 90s.Employees have their passport at their disposal and have the freedom to travel.

4) Visa Process: The visa process for Dubai is quite simple and hassle-free. Dubai has one of the friendliest visa processing. In fact, their government offices are ranked on the customer services they provide and are judged on a happiness meter. It has a range of visa to choose from and applicants can choose for a visa, based on his/her requirements. Most companies do encourage family sponsorship, however, if you have to sponsor your parents, spouse and kids on your own the process is quite simple and swift.

If you’re a Dubai-based startup looking to hire the right talent, outsource your requirements to the pioneers of startup hiring.

5) Distance By Air:  This is also one of the major magnets of attracting crowds to Dubai. It is like travelling from Mumbai to Pune minus the traffic. The average flying hour from Dubai to major cities in India is about 2.5 to 3 hrs. Since there are many airlines which fly out of Dubai you will easily find a flight at any time of the day at the most reasonable fare. Most companies include a family return ticket in your yearly package.


6) Expenses: One point which most of the expats agree on is that an individual can manage a decent lifestyle with a budget of about AED 7000 for a month. This includes rental, car, food bills and basic utilities. If you plan to move there with a family, you need to add about 2000 Aed to your living cost. Unlike other western countries, Dubai has the flexibility to hire cheap labour you can sponsor your own maid or there are labour rental companies who will do the process for you.

Life in Dubai

7) Housing: Dubai offers a vast choice of housing options from studios to Villas. Expats can choose to reside in a culturally ingrained area like Karama or an upbeat are towards new Dubai like Jumeirah. Depending on the area in Dubai, a 1BHK can be rented anywhere between 3000 AED to 5000 AED, a 2BHK can be rented between 5000 AED to 8000 AED, and a 3BHK can be rented between 8000 AED to 12000 AED. Real estate is another booming industry in Dubai other than tourism and the flexible laws allow you to own a property in the emirate.

Also Read: What You Need to Know About Moving to Dubai from the USA

8) Schooling: Dubai houses a lot of excellent schools which offers both Indian and International curriculum. Education is monitored by the Knowledge and Human Development Authority (KHDA) hence most of the schools offer quality education and excellent facilities. Find a detailed guide on how to choose a school in Dubai. 

9) Clothing: Dubai is a fashion meltdown as its counterparts like Milan and New York. You can find about 80% of the world’s clothing brand in the city. When is comes to clothing people are free to wear what they like except for covering up when they visit a mosque.

Nightlife in Dubai

10) Entertainment: Dubai has a vibrant nightlife and options include clubs, lounges, high-end restaurants, and theatres showing the latest Hollywood/Bollywood flicks. It is a myth that alcohol is banned in Dubai. While there are practically no wine shops, you can go to a club/hotel/restaurant for some beer, wine, vodka, etc. Dubai is also known for its no-nonsense attitude towards narcotics, so it is advisable not to do anything naughty in that regard or you might land up in big trouble.

11) Language: Dubai has a huge number of expats from the sub-continent, which means there is no language barrier, especially for dependents. English is the official language of communication, however you can easily walk into a grocery store and strike up a conversation in Hindi.

12) Commuting: Dubai has a great infrastructure and good connectivity with the other Emirates. Many Indian expats who work in Dubai prefer to stay in Sharjah (relatively cheaper rents) and then enjoy a scenic commute. In addition, public transport is quite reliable. The Dubai Metro is the world’s longest fully automated metro network (75km), and the bus service is very good. Carpooling is quite trendy too in Dubai, and once in a while, you can hail a cab (a slightly expensive option).

13) Cars: Dubai is a great city to own cars, thanks to awesome roads and ample parking spaces (in most areas). It is easy to get a decent pre-owned SUV for around 500 AED per month. In fact, you can even get an entry-level BMW or a sports car, if you are earning more than 8000 AED. And yes, petrol is quite cheap.

14) Food Options: If culture is equal to food, then Dubai can be called the apt melting pot! Probably one of the only places that offer affordable food from all corners of the globes. Nearly all F&B chains and QSR (quick service restaurants) are present in Dubai, right from McDonald’s, Pizza Hut, Starbucks, etc to Indian brands and outlets such as Bikaner, Makhan Bhogs, Udipis (Sukh Sagar), Tibbs, etc. Dinning is not limited to fast-food joints as you can experience some of the craziest dining options like tea in the sky or Dine in the dark etc.

15) Security: UAE was ranked as the safest country in the world as 96% of the citizen feel safe to walk outside at night as per the official survey. The crime rate in Dubai is very low and citizen and expat really feel safe in this country. A bunch of girls can easily go out in the night without worrying a lot about safety. Dubai is one of those cities that respects women.

16) Religion: Dubai is an Islamic country however it is one of the most tolerant country of the world. All religions thrive well in Dubai and you can easily find places of worship and communities for all faiths. Dubai celebrates all festival with equal zeal and fireworks be it Eid, Diwali or Christmas. The year 2019 was known as the Year of tolerance and Dubai witness the famous visit of Pope Francis.

Dubai Beach drive-in

17) People: A majority of the expats are from the sub-continent (India, Pakistan, and Bangladesh) and GCC countries. The locals, called as Emiratis, are a friendly bunch and usually prefer to stay to themselves. It is very easy to be a part of a community in Dubai as expats outnumber the locals.

18) Tourist Places: Dubai is one of the topmost tourist destinations in the world. It has many tourist places, and offers you a varied experience, right from desert safaris, theme parks, water parks, beaches, art, architecture, etc. Amongst other things, it has the tallest building in the world, the largest shopping centre, the tallest residential building, the tallest hotel, and the world’s largest indoor ski resort! Among the many feathers in its touristy cap, Dubai added another feather with Louvre Abu Dhabi.

19) Shopping: Dubai is a shopaholic’s paradise as it has many malls, including one of the world’s largest (a bigger one is under construction). There are many supermarkets too that offer an international experience whether you are buying groceries or home furnishings. It is also home to Dragon Mart, which is a mall in the shape of a dragon with nearly 4000 shops offering a variety of inexpensive Chinese products. Apart from the malls, Dubai also has a souq culture where you can get the local spices and the traditional items eg Abayas, Honduras etc.

Dubai Mall

20) Medical Expenses: Employers in Dubai must compulsorily offer medical insurance, and most companies offer family medical insurance along with the salary package. Dubai has some of the best hospitals with great facilities which have progressed leaps and bounds in recent years.

21) Holidays: Most companies follow the UAE holiday list, and work on Sundays and have weekly off on Friday and Saturday. Depending on the company, you can adjust your leaves (expats are entitled 30 in a year) for certain holidays. Unlike India, where there is a culture of staying late at work, most people in Dubai are in the office for eight to nine hours only. This culture promotes a good work-life balance.

22) Fines: The big downside about Dubai is the fines. Littering or spitting can get you into trouble, and Dubai is quite apt when it comes to the implementation of such laws. That is what keeps the city clean and safe. Most of the citizens are law-abiding and hence are able to live a safe and secure life. Dubai has truly be called a home away from home.

23)International Travel: Dubai’s strategic location also makes it easy for residents to take an international vacation. You can take a family vacation to budget destination eg Georgia, Sri Lanka, Jordon etc for a less as 8000 Aed.

If you are a startup in Dubai / Middle East looking to hire, please get in touch with us now!


SutraHR Launches StartupHR Toolkit – Ready-to-use HR Templates For Different Stages of The HR Process

SutraHR has been a pioneer of startup hiring in India. Their experience is immense having recruited 5000+ professionals over the past decade. SutraHR recently launched a new product ‘StartupHR Toolkit’. The idea behind StartupHR Toolkit is to make HR Documentation an easy and quick process. Today more than 100+ organizations are using StartupHR Toolkit.
About – The company is known to expand and diversify whenever they can. It is a known fact that making HR Docs is a time-consuming process. Making these documents, policies, letters, etc. is not an easy task, especially in the ever-evolving Startup and SME Industry. Imagine wasting your precious time in writing and making documents, which in itself would not be an affordable thing to do. This has generated demand for a product like StartupHR Toolkit, which consists of ready-to-use HR document templates. Being in the HR Industry for more than a decade helped SutraHR understand the need for a product that makes the whole documentation process hassle-free. StartupHR Toolkit majorly targets SMEs and Businesses’ that cannot afford to have a designated HR Manager or HR Department.
StartupHR Toolkit is the smartest way to make HR Docs. They aim to be the go-to product when it comes to the HR Documentation process. The toolkit contains 120+ Job Descriptions, 50+ Employee Policies, 40+ HR Manuals, 30+ Letter Templates, and much more.
SutraHR is providing all of these things through StartupHR Toolkit for a fraction of amount that you would otherwise spend in making such documents through an HR Consultant. Even if you have a designated HR Department, StartupHR Toolkit makes their lives hassle-free and lets them focus on other important aspects of the business. The StartupHR Toolkit is designed to save you both time and money.
Mr. Waqar Azmi said, “Our experience of over a decade in the HR domain has made us aware of the many problems which an HR Professional faces in their day to day life. HR documentation is one of them. Official documents create credibility for the Employer by showing that employees are treated in a fair and consistent manner. We have compiled over 200+ HR DOCS from some of the most experienced HR professionals in the industry. All of the documents are legally compliant and are up to date. Our vision is to be the go-to destination for any HR DOCS and in the process help Employers build a strong relationship with their Employees.”
StartupHR Toolkit offers its customers ready-to-use HR Templates to make the documentation process hassle-free. The StartupHR Toolkit offers is available for a minimal amount of Rs. 2,999/-. It is a one–time investment and there are no additional hidden charges.
StartupHR Toolkit has recently started an affiliate program wherein you can become an affiliate and earn Rs. 500/- per toolkit that’s sold through your reference.
Thanks to StartupHR Toolkit now you can edit and print HR Docs within minutes. With StartupHR Toolkit you’re not only buying the product itself but what you’re really buying is more time for you.


TOP 100 STARTUPS IN INDIA TO WATCH IN 2019 | List of Best Startups in India

The coming year 2019 will be a good year for the startup ecosystem in India. With a large number of target audience available, the markets are open to a variety of ideas. With government initiatives like Startup India funding over 129 startups till date and foreign investments freely flowing in the country leading to the rise of capital reserve of our country, the Top startups in India were able to acquire a frontline in the market. The emergence of new ideas in various sectors has brought about phenomenal changes in the varieties of products and services available in the market.

Update: Top Startups in India 2020


We have curated a list of the Top startups In India, which made headlines:


Founder – Ankur Goyal
&ME is a women-focused startup which makes healthy bioactive beverages with fruits, vegetables, spices, herbs, and flowers. Their nutritious drink relieves pre-menstrual symptoms and comes in great flavours. This lifestyle beverage is truly an innovative and one of its kind invention!


Founder – Able Joseph
This matchmaking/dating app puts the target on ‘romance over flings’. They connect people who are willing to date worldwide with other eligible people who are willing to step in a meaningful relationship.

Aye Finance

Founders – Sanjay Sharma, Vikram Jetley
This new age financing startup provides a solution to small enterprises by giving them business loans and other financial services. Their innovative methods and customer-friendly ways make them a strong contender in the field. The startup, recently raised Rs 147 crore with CapitalG, Alphabet’s growth-stage investment arm leading the funding round.

Blue Tokai

Founders – Matt Chitharanjan, Namrata Asthana
The hobby turned into a business; Blue Tokai already has multiple outlets and is serving 100% Arabica coffee beans. Their quality is appreciable, and the transparency they provide to their customers makes the experience even better for everyone.


Founders – Avnish Pandya, Chirag Tekchandaney, Delzaad Deolaliwala, Jahan Peston Jamas, Sanvar Oberoi, Sumit Shah, Yash P. Kotak
A startup aimed at promoting industrial hemp, BOHECO is one of the few sustainable brands in India. They make fashion sustainable by providing a variety of hemp-based products like oil, yarn, clothes etc.

Bombay Shaving Company

Founders – Shantanu Deshpande, Deepu Panicker, Raunak Munot
Bombay Shaving Company provides a guide to men’s grooming, lifestyle and beyond. They give inspiring lifestyle choices, grooming tips and ideas that make everyday experiences better.


Founders – Vivekananda Hallekere, Anil G, Varun Agni,
This is a mobility solution for urban commuters providing one-way rental service and seamless connectivity to users. Their hassle-free terms and time-saving solution make it a very accessible option for potential users.


Founders – Santanu Datta, V Balasubramanian, Anand Anandkumar
Designing first in class antibiotics, Bugworks rose a $9M funding to develop and expand their operations. They aim to combat Antimicrobial Resistance (AMR). They work upon a new class of antibiotics to be a change in usual medical treatment to make them safer and more effective.


Founders – Rikshav Bohra, Tanvi Johri
The concern for the environment here is combined with the concern for hassle-free menstruation for women. Carmesi makes biodegradable sanitary pads which are soft, thin and rash free. This creates a winning situation for the company!


Founder – V. Raman Kumar
CASHe is a financial technology (fintech) app that offers short-term loans, up to Rs 50,000. Quick personal loans from CASHe is a relief especially at the most urgent times. CASHe brings joy to our customers plus provides loyalty perks.


Founders – Reeju Datta, Akash Sinha
Cashfree, an online payment toolkit, brings an easy way for online payments. It is a viable and accessible option to collect and give payments to businesses with simple gateways with features like auto collect. Cashfree processes a large number of payments every month and is a very successful startup!


Founders – GBS Bindra, Sushant Panda, Tripat Preet Singh
This platform enables a user to save and discover what they like from movies, music etc. They have AI-enabled software which can make online videos respond to touch. This makes it a unique and useful pick for the users to save important inspirations from videos.

Register for a Virtual Office in Mumbai at Just Rs. 18,000/year. Know More


Founders – Saurabh Dayal, Shivi Singh
Stepping into the online retail business, ClearDekho provides eyewear on a budget. Their quality products with various designs and affordable rates make them one of the fastest growing optical retail chains. They also secured a Rs.2 crore funding from Venture Catalysts recently.


Founders – Amit Sachdev, Rohit Lohia, Manish Chaudhari
A platform which enables easy online personal and business loans definitely had to be on our list! With excellent management and a strong team, CoinTribe works efficiently to ensure that the loans are smooth and quick.


Founder – Suresh Rangarajan
Property management and providing a ‘home’ to its customers is integrated by this startup which aims at providing ‘branded serviced homes’. The easy access with a high standard of living is what brings it to this list


Founder – Pankaj Aswani
Coolberg, a Mumbai based startup, works with a unique idea of having a non-alcoholic beer. Coolberg makes the parties and gatherings easier for people who feel odd during such occasions with a wide range of flavours.


Founder – Kunal Shah
Cred is a big mobile platform where you can pay your credit card bills and get a reward on them for timely payments with offers and discounts on shopping, health services and other things. It is a great deal as these offers increase in value as customers use Cred more frequently, making it a successful venture.


Founders – Prashant Jain, Varun Khurana
Crofarm is an agritech startup that offers a digitised supply chain for agricultural products by bringing farmers and retailers on a common platform. It is a perfect blend of state of the art technology and actual field work dedicated for uplifting the Indian farmers at an immediate level and society from a broader perspective.

Cube Wealth (BankOnCube)

Founder – Satyen V Kothari
Getting professional investing advice is crucial when it comes to diversified assets. Cube Wealth brings forth highly qualified advisors to maximise the potential returns, which secures it a place in our top startups in India list! The startup recently raised Rs 14 crores in a Series A funding.


Founder – Apoorva Mehta and Karan Johar
It is a newly launched digital entertainment startup in India. Dharmatic is an extension of Dharma’s promise of rich and quality content in the digital space, i.e. it exclusively creates fiction, non-fiction and feature films for digital platforms, thereby becoming a promising startup.

Dogsee Chew

Founder – Bhupendra Kanal
Bringing innovation for all the dog lovers, Dogsee Chew brings organic food for your loved pet. This highly nutritious treat is rich in proteins and contains fewer amounts of bad carbs, making it a perfect treat for the pets. This startup makes sure that your pet gets the right nutrition and taste with one product.

ET Medialabs

Founders – Raghav Kansal, Rajeev Garg
Digital media analytics are made simple by ET Medialabs for startups with their data-driven insights and advertisement. They remove the need for manpower in the analytics and technology by using intelligent algorithms.


Founder – Kunal Sharma
With technological advancements, the process of designing and contracting for consumers has also changed. FlipSpaces, the interior design startup, employs virtual reality to its uses for builders and creation of coworking spaces.

Food Darzee

Founders – Siddhant Bhargawa, Anik Bhandari, Anirudh Ganeriwa, Devaj Jhunjhunwala
In the time where everyone is keen on looking his or her best self and adopting healthy eating habits, Food Darzee delivers keto meals to the doorsteps. Their tailor-made boxes are a special highlight, which ensures that your preferences are thought of and included. This food delivery service also delivers effective weight loss results.


Founder – Sanjay Bhatia, Bharat Thanvi, Punit Java
This e-commerce Startup works upon the supply chain as an international forwarder with online tools. This online service is cost efficient and transparent that enables such management with ease.

Goals 101

Founders – Visham Sikand, Milan Naik
With the receiving of $3.5m from Nexus Partners recently, Goals 101 is one of the fastest growing data platforms startup in India. The platform is changing the banking experience by making it more personalised and interactive by introducing ‘Alpha for banks’. With creative client solutions and practicality, Goals 101 is going in the right direction with their global vision.


Founder – Prerna Singh
Smart, convenient and quick, GruBox offers choicest snacks and beverages round the clock. It is smart supply chain equipped and offers app based purchasing completely. It should be on your list if you are looking for a wide variety of snacks.

Guiddoo World

Founder – Vineet Budki
Recently raising approximately Rs.6 crore in a pre-series funding, Guiddoo World is a travel sartup in India. They eliminate the need for a travel agent to plan the trip and create a new experience for the leisure traveller. Their booking tools, AV travel content, shopping information etc. make for a wonderful experience!


Founders – Ajay, Amaresh Ojha
Working in the fitness and health sector, Gympik is one stop to create the perfect gym and health experience for the client. Whether it is about choosing the right gym or finding the personal trainer, Gympik provides a number of options for all the fitness freaks.


Founders – Vivek Prabhakar, Boris Zha
HappyEasyGo is an online travel domain that gives out some great offers to ensure that every individual can fly with the Best Price; they also have recently launched their hotel business. Their customer-centric travel experts always make sure a happy and easy experience for customers.


Founder – Varun Gera
This startup initiated tie-ups with various corporate, hospitals and insurance companies to provide a multidimensional healthcare experience to its customers. HealthAssure is a much-needed healthcare startup in the B2B segment that has found takers in corporate employees.


Founders – Arvind Krishnaswamy, Kishore Sai, Rajath Raman, Senthil Radhakrishnan, Vishwas Jayarama
This startup makes the process of travelling easier by providing tickets for transit online quickly and easily, hardware-free validation and seamless boarding service. Public and shared transportation becomes efficient and hassle-free through the technology used by HopOn.


Founder – Bhupinder Singh
The availability of personal loans is made more comfortable with the financial services of InCred. Living up to their tagline, the startup enables people to borrow with confidence through their flexible and smooth borrowing options.


Founder – Rishi Das
Making working easy for new companies and startups, IndiQube brings forth co-working spaces and dedicated office spaces for comfortable and hassle-free working. This startup recently raised Rs.100 crore from WestBridge capital for its workspace solutions.


Founders -Amirta Sirohia, Ashish Kashyap, Pratiksha Dake, Varun Bhatia
Are you looking for goal-based financial planning? Or want to rebalance your family’s portfolio? If yes, then INDWealth is the right startup for you.
This startup emerged as the top contender in this category. INDWealth uses AI interface to provide customised financial advisory.


Founders – Ashish Jhina, S. Karthik Venkateswaran
This food and grocery shop is an online marketplace in itself, which organises this grocery ecosystem very well. It is one of the top 25 sought-after startups in India, which raised $8.5m in funding from Kalaari Capitals. JumboTail is quite useful even for saving a few bucks as the cart shows suggestions for saving money!


Founder – Krishnan Viswanathan
Providing instant approvals on shopping on EMI without a credit card, Kissht gives easy access and a trouble-free experience to its customers. The easy-to-use app and its tie-up with various brands make it even more attractive to use.


Founder – Prateek Singh
This education portal recently bagged an investment of Rs.2 crore by the online stockbroking company Zerodha. Their live classes fill the gap between online education and the real world. Investing, trading, banking, finance are some topics covered in their lessons. Their diverse learning platform is truly worth giving a try.


Founders – Ekmeet Singh, Bhuvan Rustagi, and Jatin Malwal
This peer-to-peer lending platform, as identified by Forbes, has a big hand in making loans more accessible. Their quick and trustworthy process has attracted a large number of borrowers and investors. Lendbox is the perfect choice for quick loans. Lendbox recently secured Rs 6 crore funding from IvyCap Ventures.

Lil Flea

Founders – Alankar Jain, Priyanka Punjabi
The long-lost concept of flea markets is brought back to the centre stage by this festival. Organised for a few days, this market has pop-up shops with all the quirky products one can imagine under a single roof.


Founders – Abhimanyu Bhosale, Mukund Malani, Sanket Savla
Health is of utmost importance to everyone, and it is essential to monitor the health correctly and have professionals check it from time to time. LiveHealth does just that by bringing doctors and other professionals for the purpose. This service of delivering the doctor to the patient makes it a great option. LiveHealth recently raised $1.1 million through Nexus Venture Partners.


Founders – Pramod Nair, Raghuram Talluri, Rakib Ahmed, Tanmoy Karmakar
This logistics based startup has recently got a $5m funding led by Stellaris to expand its base and operations. Loadshare provides industry solutions to SMEs like last mile, first mile deliveries, e-commerce forward deliveries etc.

Log 9 Materials

Founder – Akshay Singhal
This startup combines the manufacturing sector with nanotechnology by working on energy solutions for a cleaner future. The main focus is on the graphene nanotechnology to bring about a revolutionary change.


Founders – Jani Pasha, Vipul Chaudhary
This startup employs the use of video streaming for providing news. Lokal uses the connection of audience to the internet and videos. It has also received investment from India Quotient recently


Founders – Saket Modi, Rahul Tyagi, Vidit Baxi
Lucideus is a cybersecurity platform which also provides ethical hacking courses and certification. Their software works in real time for the digital security of data with an AI and ML backed platform.

Magic Crate

Founders – Karthik Lakshman, Viswanathan R
Offering educational activities for children, this edtech startup engages children in a fun way. They make learning more interesting with specially designed programs for children of ages 0-15 years. Building products, which children keep coming back to, is not an easy task but this startup has achieved this target. It can rightly be said that Magic Crate is a box full of joy!


Founders – Varun Alagh, Ghazal Alagh
MamaEarth offers ultra-awesome products which are mum-baby friendly, toxin-free. Their products know your issues and tries hard to resolve them, well most of them. It is a brand which every parent can trust, a brand which intends to make lives of mums and expectant mums better and beautiful.

Mango Data

Founders – Santosh Kumar, Deepak Negi
Mango Data is India’s First AI based adtech startup which provides digital advertising solutions to advertisers through its best in class data management and analytics capabilities using its technology platforms. It surely is one of the best such platforms!

Mate Labs

Founders – Rahul Vishwakarma, Kailash Ahirwar
Recently acquired a seed funding of $550,000, this Bangalore based startup is based upon Artificial Intelligence and Machine Learning. With their easy solutions specially made for business professionals, Mate Labs makes the programmatic analysis and automated data learning simple.

Mech Mocha

Founders – Arpita Kapoor, Mohit Rangaraju, Shilp Gupta
This Bangalore based startup is being backed up by Korean and Japanese investors by raising up to $10 Million (around Rs.71 crore) in recent funding. They create addictive mobile games, and this gaming platform is one of the fastest growing gaming startups in India!


Founders – Anant Goel, Anurag Jain, Ashish Goel, Ekwe Chiwundu Charles, Yatish Talavdia
Milkbasket delivers milk, bread, eggs, butter, juices and other daily need items, every morning, right at your doorstep, free of charge.

Mobile Premier league

Founders – Sai Srinivas Kiran Garimella, Shubham Malhotra
Mobile Premier League (MPL) is based on an E-Sports platform where you can play your favourite mobile games and win real big cash anywhere and at any time. The live gaming and availability of a number of games in one app make it a popular choice.


Founder – Raviteja Dodda, Yashwanth Kumar
MoEngage is an analytics and digital marketing service providing intelligent marketing solutions. Their mobile engagement market works across various channels like web push, SMS, email etc. With auto optimisation learning based experience, this startup is on the path to leadership in the market. The startup also raised $9 Million in a Series B funding.


Founder – Anuradha Agarwal
A language tutoring platform, MultiBhashi is an easy way to learn English and 10 Indian languages. Their interface and easy to understand lessons are a great way to become multilingual by just using an app on the phone!

Myra Medicines

Founders – Anirudh Coontoor, Faizan Aziz
With their excellent service, discounts and easy ordering, Myra Medicines turns out to be to go option for many. The online service makes buying medicines easy, efficient and very comfortable for the customers.


Founders – Rajat Garg, Manuj Garg
This is a startup which is providing people with healthcare tips by professionals, home remedies and herbal remedies. The feature which makes it quite distinct and interesting is that the people who log in can ask their questions and concerns, and quick replies can be obtained from professionals.

ONN Bikes

Founders – Namit Jain, Shanky Munoth
This startup provides One of the most affordable bike rental services, ONN Bikes allows the customers to rent a bike for self-ride. With flexible services and perks like a free helmet, ONN Bikes is one of the best ideas which took flight this year.

OptaCredit Fintech

Founders– Kumar Srivatsan, Sriram Chandramouli
OptaCredit has adopted a hybrid approach, where it contributes a certain percentage of loan assets generated via its platform, to a salaried employee. Now you can say Goodbye to waiting for all your personal loans with this startup!

Pocket Aces

Founders– Anirudh Pandita, Ashwin Suresh, Aditi Shrivastava
Pocket Aces is a digital media platform which handles various entertainment brands. This next generation Media startup has engaging content directed towards the millennial audience. Funded by eight investors, digital entertainment has got a new face with the entry of Pocket Aces in the market.


Founders– Akhila Srinath, Srinath Akula
With the increasing use of Artificial Intelligence in various fields, the healthcare field is also employing this technology to its use. Patient engagement is made easier and better by the use of AI by Praktice Ai.

The Quirk Box

Founders– Jayesh Sachdev, Rixi Bhatia
This creative endeavour by the founder duo is a fashion and lifestyle label box filled with colourful, fashionable and quirky products. Their original essence and innovative ideas make them stand out from other similar labels making it a top startup in Iand distinguishing it from other similar ones.


Founders– Subrat Parida
Incepted in Bangalore in the year 2015, Racetrack bridges the gap that exists in the B2B2C domain with the aid of Artificial Intelligence. It empowers businesses to be future ready by instigating tomorrow’s concepts today and redefining communication among businesses and their customers with innovative AI solutions and services.
AI-driven sales channels and analytics enable this startup to create business impact and accelerate the growth of the business. Racetrack helps create a seamless brand experience and allows flexibility for the client to achieve a competitive edge.


Founders– Gowri Shankar
RoofAndFloor have simplified the home-buying journey by using the right mix of technological innovation. Their experienced home-advisers provide end-to-end support and focus exclusively on new residential projects, providing access to high intent homebuyers: discovery, shortlisting, site visits, negotiation and booking. So if you are struggling to find yourself a perfect Home, RoofAndFloor is your go-to-startup.

Rooter Sports Technologies

Founders– Piyush Kumar, Akshat Goel
With 15 Million+ active user minutes per month, 2.1 Million+ sports fan connected and eight sports covered, Rooter Sports Technologies is one of the most successful sports engagement apps. Rooter raised Rs.4.5 crore from a number of investors and had acquired a global reach.

Samosa labs

Founders– Inumella, Abhimanyu Pamuapati, Rahul Reddy Koora
With big names like Xiaomi and Sequoia investing in it, this startup is an entertainment-based app. It provides free videos and chat entertainment as a part of the daily lives of the people.


Founders– Sohil Karia, Harshil Karia, Akshay Gurnani
One of the top digital marketing services, Schbang had to be in this list because of its great holistic solutions. Digital solutions like marketing strategies, branding, website design etc. are done by this startup.


Founders– Ayush Agrawal, Tapan Mishra
Seniority is India’s first dedicated shopping destination for senior citizens. Through a portfolio of thousands of products, we cater to both medical & lifestyle related needs of the elderly aiming to make their life easier and more independent..


Founders– Abid Hassan, Abhimanyu Balajee, Sudeep
Receiving an investment of Rs.2.5 crore from Zerodha, Sensibull is an online stock trading startup. With nifty trade options, nifty bank options, stock options, currency options etc., Sensibull became the first option trading platform in India. Their services like webinars, articles and blogs on how to trade make this startup highly innovative and unique.


Founders– Himanshu Kapisme, Manish Garg
In the times where weddings have become complex affairs with a number of different elements involved, wedding planners like ShaadiSaga have come to the rescue. Making things easier for the family, they provide various options on all the details involved in the wedding according to personal needs.


Founders– Axel Schumacher, Gourish Singla, Sally Eaves
Shivom is one of the top Health-tech startup in India that focuses on leveraging the latest advancements in genomics, cryptography etc. Their platform aims to democratise genomic sequencing in-order to provide individuals with the ability to securely store their DNA data and automate their health and wellness. A bridge between your DNA data and the valuable use of this data to research and create new therapies is created.


Founders– Abhinav Jain, Aditya Gupta
With 3 lakh+ sellers, Shop101 is one of the biggest online platforms with selling and reselling services. Their 0 commission rate makes it one of the popular choices and secures it a place among the top startups in Mumbai!


Founders– Deepak Dhanotiya, Sumit Ghorawat, Tanutejas Saraswat
They help To Empower India Retailers With Power Of Technology And Supply Chain Innovation, They Provide Affordable Value Added Services Like Logistics, Banking, Loan, IT, Ordering Systems.

Simba Beer

Founder– Prabhtej Singh Bhatia
An emerging name in the beer and beverage market, Simba Beers deliver quality drinks to the customers. By manufacturing it in their own plant, Simba is easily one of the most authentic creators of the craft beer.


Founders– Shashank Murali, Arjun Krishna Vasisht, Binay Krishna Shivam
TapChief is a platform that offers networking opportunities for people to share ideas and connect with professionals of their field. This innovative idea has made it possible to access expert advice with ease. With 60,000 professionals onboard, TapChief has become a powerful way to network for consultants and freelancers.

Supr Daily

Founders– Puneet Kumar, Shreyas Nagdawane
Keeping in mind the busy schedules of Indians, Supr Daily solves the problem of delivery of dairy products. Their app lets the user manage the time for the delivery and their affordable subscription for a number of things such as milk, eggs, coconut water etc. make it a very convenient option.


Founders– Bhargav Errangi, Sumit Agarwal
Among a long list of competitors in the online fashion industry SPOYL stands out for its handpicked styles and a delighted customer base. Dealing in wide range apparels and accessories, they indeed are on the steps of becoming the fashion influencers that they claim to be.

Sleepy Owl Coffee

Founders– Ashwajeet Singh, Arman Sood
With their easily customizable cold brew coffee, Sleepy Owl Coffee has been recognised in the market for quite a while now. Their fresh brew packs promising great coffee in an instant are pleasers for all coffee lovers. It raised R 3.26 crores early this year as a part of seed funding.

The Belgian Waffle Co.

Founders- Shrey Aggarwal, Alisha
With 180+ stores in 45+ cities and 25000+ waffles sold per day, Belgian Waffle Co. is one of the Top Startups in India, which truly deserves to be in our list. Serving freshly baked and hot waffles, the startup has made it to the hearts of the people.

The Good life

Founders – Bhuman Dani, Shariq Ashraf
They bring an articulate revival to the known tea experience by sourcing the best teas in the world and masterfully blending them with innovative flavours and botanicals. The infusion of thoughtfully selected botanicals and flavours create a sensational harmony on your palate.

The Green Snack Co

Founders– Jasmin Kaur, Chetan Sharda
The apparent trend of eating healthy is captured by this startup, which aims at ‘combining tasty with the healthy.’ The roasted snacks are becoming a consumer favourite, and a number of investors are also expressing their interest, helping this startup to scale up quickly.

The Lallantop

Editor– Saurabh Dwiwedi
The Lallantop is a news website, which covers various topics including politics, sports, entertainment and much more in Hindi. They brought about an innovative change in the presentation of news by using satire and humour, which makes them stand out.

The Man Company

Founders– Bhisham Bhateja, Mohit Saxena, Parvesh Bareja
SLS and paraben free, The Man Company offers grooming products for males. The products are enriched with natural essential oils which not only make them a compelling product to buy but also a great gift for your loved ones!

The Spartan Poker

Founders– Rajat Agarwal, Bal Krishna Agarwal, Amin Rozani, Rajeev Kanjani, Peter Abraham, Sameer Rattonsey
It is an Indian centric online gaming hub that aims to bring the sophistication and quality of a world class online gaming platform for spirited gamers in India. They also take care of yet another aspect, any amount

The Zero Games

Founders– Nishanth Kottapalli, Ankit Paul, Arjun Chadha
This advertisement platform solves the problem of non-contextual ads in the gaming realm. They remove pop up ads and banners; instead, they put up video ads, VR ads etc. which provide a more engaging experience.


Founders– Kumar Abhishek, Vivek Singh
Bringing about a technological wave, ToneTag is making payments easy, contactless and effortless. The revolutionary sound wave technology for making payments secure and cashless has made it stand out in the Indian market.


Founders– Nikhil Thomas, Vikram Kodgi
TruckEasy is an “Uber-for-Trucks” where through its app it connects customers looking to move freight with truck operators. TruckEasy has devised a unique technology-enabled platform for businesses to overcome the challenges of cargo movement within a city at the click of a button. TruckEasy provides intra-city logistics solutions.

Tubelight Communications Ltd.

Founder– Praveen Singh
At a time where almost all of the people use the internet, internet marketing is a significant activity to be taken up by companies. Services like messaging, OTP generation and, voice products are provided by this telecommunication company which help to build a stronger future for the client.


Founders– Amod Malviya, Vaibhav Gupta, Sujeet Kumar
This is an online marketplace startup which became the fastest one to reach the unicorn status. The B2B marketplace which works with retailers, manufacturers, traders and wholesalers acquired massive funding of $225m from DST Global in 2018.


Founder– Rakesh Kalra
This is a one of a kind platform, which has a list of the possible tutors available in an area. With its cutting-edge technology, a person gets customised responses and can choose the best available option. This transparent service and the easy interface has made it an impressive and accessible option for all.


Founders– Rahul Anand, Rajat Tuli
Ustraa is a brand in the grooming industry, which makes quality products for men. Their promise of delivering quality products is fulfilled by their no harmful chemical and paraben, sulphate-free products. They even provide a number of grooming tips for men and have a subscription plan, which is a plus point!


Founder– Vungarala V. Subrahmanyam
This edtech startup provides students with a much needed practical working aspect along with classroom education. With a number of mentors and company tie-ups, they offer various internship programs for students of different departments.


Founders– Padmanabhan Balakrishnan, Anand Ayyadurai
Vogo, a scooter rental startup, has raised $6m to $7m in a funding round led by ANI Technologies and Hero MotoCorp. It is also India’s first automated scooter rental startup. With 10 Million+ kilometres already travelled, the easy service and affordability make it an accessible and preferred option for people.


Founders– Aprameya Radhakrishna, Mayank Bidawatka
This unique idea of creating a voice-based knowledge platform recently received a funding of $5m from Shunwei and others. It bridges the knowledge gap for people who speak only Indian languages and not something universal like English.


Founders– Anand Shahani, Mehak Sahani
With 10000+ vendors to choose from, WedMeGood presents the customer with a number of options to choose from in all possible fields like location, photographer, makeup artist caterer etc. Their perfect organisation definitely makes the experience worth remembering!

Wow! Momo

Founders– Sagar J. Daryani, Binod K. Homagai
Starting from a garage in Kolkata, Wow! Momo has over 130 outlets in 9 cities, It is one of India’s top startups that grabbed attention when it became a 300 cr company.


Founders– Anindita and Suhasini
This is a perfect solution for all the urban people who look for healthy and quick food whether it is for breakfast or snacks. These protein and fibre-packed bars are made up of 100% natural ingredients making it immensely popular among people.


Founder– Amit Gupta
Yulu provides a green solution to the problem of commute over small distances by providing shared bicycles. Their user-friendly and quick process allows ease in the renting process through their app. Their vision and concern for an efficient and clean solution make them one of the best and the most environment-friendly startups!


Founders– Deepak Baid, Sajo Mathews, Sandipan Mondal
This media tech startup is an essential tool for a number of platforms to identify their audience and reach them. Zapr gives analytics by collecting data from a vast amount of channels to ensure accuracy.

1. The above list is in alphabetical order. The details mentioned have been gathered by primary and secondary research on online platforms. In case of any discrepencies, please drop a mail at [email protected]
2. We have listed out the startups based on:
Traction: How well these top Indian startups are receiving a market validation for its business model. Basically, how well the consumers are taking to the product/service.
Potential Market: How big is the market share for the respective product/service. Will the product be welcomed with wide arms in the market or will it be just another not-so-great product?
Pedigree of the Team: The background and professional credentials of the startup’s team members. Many of these listed startups are by IITians and past employees of big MNCs as well as professionals with a rich experience in the field.
Scalability: Even if the initial idea of the product/service is extraordinary, is there a chance for the business to grow? These startups have shown great potential and many have also received funding, while others are not so far behind in line.
Execution: Ideas are easy. It’s the execution of ideas that really separates the men from the boys. A really great team finds its happiness in execution because it is more likely to succeed than one which focuses just on ideas.

Disclaimer: We have worked with many startups mentioned in the list, and have built teams & hired extensively for them.

©2017 Sutra Services Private Limited. All Rights Reserved.
If you want to build a team for your startup, call us at +91 87 67 427 427 or email us at buzz {@] sutrahr.com
Call us at +91 87 67 427 427 or drop an email at hiring buzz {@] sutrahr.com if you’re looking for a job at an awesome startup.


17 Top HR Softwares in India To Make Your HR Management Hassle-free

We all know that the top hr software in India has introduced helpful platforms that are no less than a boon for organizations. These platforms or HR and payroll software not only save time but also cut down a considerable amount of effort and headache. Personally, we feel that every small and midsize firm, startup, and companies should opt for such software to ease their HR and accounts department so that they can focus on other productive work. All the HR and accounts departments deserve to keep some peaceful time at hand for themselves and for completing several tasks in a day. An HR and payroll software takes away the efforts that go into managing employee data, looking after payrolls, keeping track of leaves, calculate taxes and incentives, a lot more.
If you are reading this article, we assume that you are looking for reliable software for your organization. We have listed the best hr software in india that have introduced beneficial modules.
Listed below are some most popular hr software in india and their products.
1. sumHR
sumHR is a modern, delightful, and extremely easy to use cloud-based HRMS founded in 2013. It is a comprehensive, cloud-based HR software company in India that lets startups and SMEs to view and manage daily HR chorus. sumHR provides multi-access support to its clients with the means of in-app chat, mobile and email support, and remote desktop. Whether it’s Attendance management, Payroll process, Leave applications and balances or plain columns of data with Employee Profile details, sumHR lets you complete every task in a couple of clicks. sumHR offers convenience that has no match since the complicated task which required hours can now be done effortlessly. The best provision with this platform is that it lets you enjoy free unlimited training as your HR/Accounts team members change. Moreover, sumHR can be accessed from all kinds of smartphones and computer platforms. This means, you simply can’t miss out on any crucial task. The lists of benefits and features offered by sumHR are too long. No wonder why hundreds of companies prefer this one over other hr software in india.
Services Offered: Employee Information Management System, Personalized Employee Insights & Analytics, Payroll Management, Performance Evaluation, Employee Onboarding, Time & Attendance Management, Leave Management, Loan & Advance Management, Reward and Recognition Management, MIS Report & Asset Management, Employee Exit Management
Location: Mumbai, Pune
Get in touch: [email protected]

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2. Keka

This is one of those HR companies in India which was created out of frustration after handling the payroll and HR tasks manually. Keka helps organisations of all levels to get rid of the tiresome HR management. It is a modern new generation platform focused on user experience and simplifying complex workflows. With different modules in payroll, HR management, performance, and applicant tracking, Keka frees the HR/Accounts team considerably.
Services Offered: Employee Information Management System, Payroll Management, Interest & Deduction Calculations, Training Management, Performance Evaluation and Reviewing, Employee Onboarding, Time & Attendance Management, Leave Management, TDS & Tax Planning, Loan & Advance Management, Insurance Management, Reward and Recognition Management, Interview Assessment
Location: Delhi, Mumbai, Bengaluru, Kolkata, Chennai, Pune
Get in touch: [email protected]

3. GreyHR

When it comes to hr software in india, GreyHR is a name you can’t miss out on. With over 6500+ clients spread across 60+ countries, GreyHR is known for providing seamless solutions to enterprises and startups. This HRMS provides several webinars and demos so that you get a hands-on experience before you get onboard. With about 20 years of experience, GreyHR has been automating every HR and related processes.
Services Offered: Employee Information Management System, Payroll Management, Interest & Deduction Calculations, Training Management, Performance Evaluation, Employee Onboarding, Time & Attendance Management, Leave Management, TDS & Tax Planning, Loan & Advance Management, Insurance Management, Reward and Recognition Management, Document Management, Exit Management
Location: Delhi, Mumbai, Bengaluru, Chennai, Pune, Hyderabad, Dubai
Get in touch: [email protected]

4. HRMantra

Known as one of the most powerful hr software in india, HRMantra had to be in this list. This web-based or cloud-based HRMS gives you ample reasons so that you outsource your HR tasks, and worries, to this platform. With all the basic and high-level HR and related features, it enables organisations to embrace a simpler way if management. HRMantra also offers an additional feature which enables the management to track employees on the field on a real-time basis, using GPS. This is outstanding for keeping track of your employees and performances.
Services Offered: Employee Information Management System, Payroll Management, Training Management, Performance Evaluation, Time & Attendance Management, Leave Management, Survey Conduction, Claim Management, Insurance Management, Grievance Management, Reward and Recognition Management, Asset Management
Location: Delhi, Mumbai, Bengaluru, Pune, Hyderabad, Dubai, USA
Get in touch: [email protected]

5. ZOHO People

Zoho People provides all the tools you need to help your HR staff and employees stay efficient, up-to-date, and productive, even on the go. This is possible as Zoho People offers a mobile application for Android and iOS platforms. Not only this, but it also lets you gather meaningful insights about your workforce so you can identify bottlenecks and make informed decisions.
Services Offered: Employee Information and Data Management System, Payroll Management, Interest & Deduction Calculations, Document Management, Training Management, Performance Evaluation, Time & Attendance Management, Leave Management, Insurance Management, Reward and Recognition Management, Interview Assessment
Location: Chennai, Renigunta, Tenkasi, USA, China, Japan, Singapore, Dubai, Netherlands
Get in touch: [email protected]

6. PeopleApex

Here’s one of the simplest to HRMS in the country – PeopleApex. This HR software company in India offers a cloud-based software for complete HR software with Payroll Management and all modules with single sign up. PeopleApex lets you have complete visibility across the organisation and make better business decisions based on contextual insights. Regardless of the size and scale of the organisation, this HR software simplifies all HR and payroll functions for everyone.
Services Offered: Employee Information Management System, Payroll Management, Interest & Deduction Calculations, Training Management, Performance Evaluation, Applicant Tracking, Employee Onboarding, Time & Attendance Management, Leave Management, Travel Management, TDS & Tax Planning, Loan & Advance Management, Insurance Management, Reward and Recognition Management, Document Management and Generation, Task Management, Asset & Expense Management
Location: Mumbai, London, Toronto, Dubai
Get in touch: [email protected]

7. HRMangtaa

The next one on the list of hr software in india is HRMangtaa. Simplicity and affordability synonym with HRMangtaa’s comprehensive HR software. This cloud-based software is ideal for small, midsize and large companies so that they can run their HR functions efficiently. HRMangtaa is not only accessible from a laptop or computer but from smartphones and tablets of all screen sizes too. This means that you never miss out on any crucial task or miss out a communication. The modules of this HR software are highly customisable, which means you can expect custom-made HR and payroll facilities as per your business and future growth.
Services Offered: Employee Information Management System, Payroll Management, Interest & Deduction Calculations, Training Management, Performance Evaluation, Employee Onboarding, Time & Attendance Management, Leave Management, TDS & Tax Planning, Loan & Advance Management, Insurance Management, Reward and Recognition Management, Interview Assessment
Location: Ahmedabad, Gujarat
Get in touch: [email protected]

8. Kevit HR Payroll Software

The biggest USP of this HRMS software is that they can extend, add or change existing features to suit the needs of your company in a cost-effective way. Apart from the customisation part, Legit offers all the HR and payroll facilities that you may need to run your functions smoothly, at your fingertips. It is a robust, all-inclusive solution for companies of all sizes and from different industries. You name the functions and tasks that your HR/Accounts dreads and Kevit will give solution for everything. Another advantage of using Kevit is that it can be accessed from smartphones and tablets as well.
Services Offered: Employee Information Management System, Training Management, Payroll Management, Performance Evaluation, Employee Onboarding, Time & Attendance Management, Leave Management, TDS & Tax Planning, Loan & Advance Management, Insurance Management, Reward and Recognition Management, Asset Management
Location: Chennai, Singapore
Get in touch: [email protected]

9. PocketHRMS

Pocket HRMS, formerly known as Pocket HCM, brings the entire HR and payroll management world in your pocket. The cloud-based HRMS works brilliantly on all devices to give you the freedom to work from anywhere in the world. It is an end-to-end HR solution with ease of access and extensive features that give you the advantage of simplifying your daily activities while keeping the fun in HR alive. Pocket HRMS is perfect for businesses of all sizes and verticals. Amazing features like Automated Chat Bot, Interactive Dashboards, Mobility, customizable modules, etc. are the USPs of this client-centric HRMS.
Services Offered: Employee Information Management System, Training Management, Payroll Management, Performance Evaluation, Employee Onboarding, Time & Attendance Management, Leave Management, Loan & Advance Management, Reward and Recognition Management, MIS Report & Asset Management
Location: Mumbai, Gurgaon, Chennai, Bengaluru
Get in touch: [email protected]

10. factoHR

factoHR is yet another HR and payroll software meant for streamlining your HR and related tasks. It provides automation facility right from the moment you source a candidate online. Right from their daily performance to their leaves, factoHR makes everything simpler and quicker. Every detail you might need of your employees is easily available at your fingertips. This cloud-based and easy-to-use software is meant for businesses of all kinds.
Services Offered: Employee Information Management System, Payroll Management, Interest & Deduction Calculations, Training Management, Performance Evaluation, Applicant Tracking, Employee Onboarding, Time & Attendance Management, Leave Management, Travel Management, TDS & Tax Planning, Reward and Recognition Management, Document Management and Generation, Task Management, Asset & Expense Management, E-separation
Location: Navi Mumbai
Get in touch: [email protected]

11. DarwinBox

DarwinBox, like any other HRMS, lets you keep track of all your employees, their data, leaves, salaries, and much much more. The best part about this software is that it is configurable to your unique needs and seamlessly integrable with your existing platforms. With countless powerful features and facilities, DarwinBox gives you a complete overview and insight of your organisation as well as every employee. No matter what you wish to do, you can complete all your HR and payroll-related functions in just a matter of clicks. DarwinBox undoubtedly is a time-saving aid for all organisations.
Services Offered: Employee Information Management System, Payroll Management, Interest & Deduction Calculations, Training Management, Performance Evaluation, Applicant Tracking, Employee Onboarding, Time & Attendance Management, Leave Management, Travel Management, TDS & Tax Planning, Loan & Advance Management, Insurance Management, Reward and Recognition Management, Asset & Expense Management, E-separation
Location: Hyderabad, Gurgaon, Bengaluru, Mumbai
Get in touch: [email protected]

12. ZingHR

The next name on the list of hr software in india is ZingHR – a company that has 450+ clients worldwide. It lets you enjoy the ease of control for all functions with an intuitive online dashboard and a quicker sourcing, hiring, and interviewing process. The features like machine learning, natural language processing, and intelligent personality insights are simply unmatchable. Simply put, ZingHR makes end-to-end employee lifecycle management and other daily choruses simpler, smoother, and more efficient.
Services Offered: Employee Information Management System, Payroll Management, Interest & Deduction Calculations, Training Management, Performance Evaluation, Applicant Tracking, Employee Onboarding, Time & Attendance Management, Leave Management, Travel Management, TDS & Tax Planning, Loan & Advance Management, Insurance Management, Reward and Recognition Management, Document Management and Generation, Task Management, Asset & Expense Management, E-separation
Location: Delhi, Mumbai, Bengaluru, Chennai, Pune, Hyderabad
Get in touch: [email protected]

13. Beehive HCM

The next one on the list of hr software in india is Beehive. This human resource management system software is one of the fast emerging leaders in providing companies with ease of life. Beehive offers both cloud-based as well as on-premise software for a variety of HR and payroll tasks. The custom-made HCM system offered by Beehive is designed to support international, multi-lingual deployment. Based on the specific needs of the clients, this HRMS provides software as individual modules and also as an integrated suite for complete management.
Services Offered: Employee Information Management System, Payroll Management, Performance Evaluation, Employee Onboarding, Time & Attendance Management, Leave Management, Loan & Advance Management, Grievance Management, Reward and Recognition Management, Employee Exit Management
Location: Vikhroli, Mumbai
Get in touch: [email protected]

14. HRM Thread

HRM Thread is one of the most popular HRMS software and payroll software in India. It is available both on-premise and on-cloud platforms. With 24/7 access through the mobile application, you and your staff can stay in the loop with all the company news. HRM Thread believes in instilling trust and loyalty, and hence, provides all the necessary services that an employer may need.
Services Offered: Employee Information Management System, Payroll Management, Performance Evaluation, Employee Onboarding, Time & Attendance Management, Leave Management, Loan & Advance Management, TDS & Tax Planning, Reward and Recognition Management
Location: Mumbai, Bengaluru, Gurgaon, Hyderabad, Chennai, Kolkata, Vijayawada
Get in touch: [email protected]

15. EMPX Track

Enhance your experience and efficiency with Empxtrack. This payroll and HR software lets you complete all your HR responsibilities in time. Get a holistic overview of your employee’s information and never miss out on any detail of your organisation or employee. From your employee leaves to their reimbursements and incentives, Empxtrack lets you keep track and check everything whenever you need. In other words, Empxtrack lets you establish an effortless process to manage all your HR tasks and free your HR/Accounts department.
Services Offered: Employee Information Management System, Payroll Management, Performance Evaluation, Employee Onboarding, Time & Attendance Management, Leave Management, Loan & Advance Management, Grievance Management, Reward and Recognition Management, Employee Exit Management
Location: Noida
Get in touch: [email protected]

16. OfficeKit

This HRMS doesn’t know what complications are. OfficeKit offers the simplest and seamless working experience so that anyone can use the platform. From basic to premium, OfficeKit offers an array of solutions so that you can carry out your daily HR choruses without much effort. This HRMS provides easy access to valuable data and information that you may need on a daily basis. Not only this, you can never miss out on any important communication as you can stay connected through the mobile application all the time.
Services Offered: Employee Information Management System, Payroll Management, Interest & Deduction Calculations, Training Management, Performance Evaluation, Applicant Tracking, Employee Onboarding, Time & Attendance Management, Leave Management, Travel Management, TDS & Tax Planning, Loan & Advance Management, Insurance Management, Reward and Recognition Management, Document Management and Generation, Task Management, Asset & Expense Management, E-separation
Location: Calicut, Dubai, Sydney, Los Angeles
Get in touch: [email protected]

17. PeopleStrong

PeopleStrong is made to empower you as well as each of your employee and keep them involved. With thorough transparency, you keep all your staff members informed of the key announcements. This cloud-based software makes sure that all the data is available to you in one or two clicks. Not only this, it automates all your calculations such as reimbursements, taxes, incentives, deductions, etc. to make your life uncomplicated.
Services Offered: Employee Information Management System, Payroll Management, Performance Evaluation, Employee Onboarding, Time & Attendance Management, Leave Management, Loan & Advance Management, Grievance Management, Reward and Recognition Management, Employee Exit Management
Location: Mumbai, Gurgaon, Bengaluru
Get in touch: [email protected]
It’s your time to compare these options and select the best-suited HRMS out of these hr software in india. If you need any further information about these platforms or if you wish to get your demo, get in touch with these firms or directly with us on [email protected]


Why Hiring an SEO Expert Is Better Than Working with an In-House Team

Search engine optimization is crucial when you want your website to rank well in search engine results. Getting on top of the search engine results pages on all major search engines – Google, Bing, and Yahoo – is important because studies show that 53% of clicks from users looking for information online go to the first results on the list. Needless to say, appearing on the first page has always been hard, more so because search engine algorithms keep on changing. Bad SEO can easily harm your business as well as your online profile. It is paramount that you optimize your website correctly also you need to check to find website structure info. This is why you need to retain a team to help with the work.
Handling SEO on your own can be time-consuming and even expensive. What is more is that you do not have the resources needed to keep up with the trends. This is why hiring an expert to help with your SEO needs is the best way to go. A good service provider will provide you with the following benefits:

    • Time saving
    • Knowledge and expertise
    • Keeping up with the trends
    • Avoiding expensive mistakes
    • Thorough analysis of the results
    • Provide comprehensive ranking results
    • Improve ROI

These are not the only benefits you stand to gain. There is a lot more. The big question however, is whether to hire an in-house team or to rely on SEO firms. This article will help you understand why working with an SEO firm makes more sense.


Instant team with real knowledge

Hiring an in-house team means that you will have to train them on how things are done. You also have to pay for continuous training. This is not the case when you hire an SEO expert from a large firm. When you signup with an SEO firm, you will have access to a team that has the manpower on hand. This will help you save a lot of time as you will no longer have to weed through resumes, go through interviews and the hassles of hiring an expert.
And if you don’t understand SEO, how can you be certain that you are hiring someone with the skills you need? Reputable SEO companies have dozens of members who are knowledgeable in matters SEO. Once you hire them, work will start right away. No training will be needed.

Proven expertise, experience and education

The best thing about working with an SEO company is that you will get the ball rolling without a shred of doubt. So long as the company has been around for a couple of years, you will be able to validate their experience and expertise by listening to what their recent clients are saying about them. A reputable company will have a track record which will include a decent sized team and case studies.
To keep up with the trends, most reputable SEO firms invest thousands of dollars with the objective of keeping their team’s knowledge up to date. Time is allotted to research, testing as well as attending SEO conferences.

Collaborative efforts and connections

When working with an in-house team, only a handful of the employees in the marketing department will see the proposed strategies. This is not the case with an SEO firm. Once the company receives your project, it will be seen by many professionals. The proposed campaign is evaluated by managers, directors and even the VPs of the SEO companies. This leads to a more refined strategy that accelerates results.
One simple fact you need to remember at all times is that when there are not many experienced eyes on a project, bad decisions are often made due to lack of experience and knowledge. This is an issue that can be avoided by working with SEO firms.

Performance Driven

The best thing about working with an SEO company is that you will be guaranteed of the best possible results. These companies do everything possible to keep you as their client. Their business is dependent on your success and this is why they work so hard.
These are the key reasons why many companies hire SEO firms. Although having an in-house team will give you more control, it will limit you in more ways than you would want. An SEO firm enables you to run your campaigns on autopilot.
Author Bio: Maria Jones is an SEO professional and content developer based in Detroit. she has helped a lot of companies get their websites off to a good start and blogs about good writing practices and services like Tayloright agency.


Online Recruitment Tools That Will Ease Up Your Work

Recruitment without effective tools is like scouring a jungle without any equipment. Tough, experienced recruiters might still find their way to hidden treasures. But, it doesn’t have to be that difficult. Sometimes, a creative approach to candidate recruitment tools can make your recruiting job easier (and, maybe even more fun).

Here are some recruitment tools for you that can help you in your daily sourcing quests:

[ult_buttons btn_title=”Portfolios” btn_link=”url:https%3A%2F%2Fsutrahr.com%2Frecruitment-tools%23portfolios|||” btn_align=”ubtn-center” btn_title_color=”#ffffff” btn_bg_color=”#ff6245″ icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left”]
[ult_buttons btn_title=”Semantics” btn_link=”url:https%3A%2F%2Fsutrahr.com%2Frecruitment-tools%23semantics|||” btn_align=”ubtn-center” btn_title_color=”#ffffff” btn_bg_color=”#ff6245″ icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left”]
[ult_buttons btn_title=”Networking” btn_link=”url:https%3A%2F%2Fsutrahr.com%2Frecruitment-tools%23networking|||” btn_align=”ubtn-center” btn_title_color=”#ffffff” btn_bg_color=”#ff6245″ icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left”]
[ult_buttons btn_title=”Referrals” btn_link=”url:https%3A%2F%2Fsutrahr.com%2Frecruitment-tools%23referrals|||” btn_align=”ubtn-center” btn_title_color=”#ffffff” btn_bg_color=”#ff6245″ icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left”]
[ult_buttons btn_title=”Forums” btn_link=”url:https%3A%2F%2Fsutrahr.com%2Frecruitment-tools%23forums|||” btn_align=”ubtn-center” btn_title_color=”#ffffff” btn_bg_color=”#ff6245″ icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left”]
[ult_buttons btn_title=”Social media” btn_link=”url:https%3A%2F%2Fsutrahr.com%2Frecruitment-tools%23Socialmedia|||” btn_align=”ubtn-center” btn_title_color=”#ffffff” btn_bg_color=”#ff6245″ icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left”]
[ult_buttons btn_title=”Email Schedule” btn_link=”url:https%3A%2F%2Fsutrahr.com%2Frecruitment-tools%23Emailscheduling|||” btn_align=”ubtn-center” btn_title_color=”#ffffff” btn_bg_color=”#ff6245″ icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left”]
[ult_buttons btn_title=”Connections” btn_link=”url:https%3A%2F%2Fsutrahr.com%2Frecruitment-tools%23Connections|||” btn_align=”ubtn-center” btn_title_color=”#ffffff” btn_bg_color=”#ff6245″ icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left”]
[ult_buttons btn_title=”Search Engines” btn_link=”url:https%3A%2F%2Fsutrahr.com%2Frecruitment-tools%23Search|||” btn_align=”ubtn-center” btn_title_color=”#ffffff” btn_bg_color=”#ff6245″ icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left”]
[ult_buttons btn_title=”Automation” btn_link=”url:https%3A%2F%2Fsutrahr.com%2Frecruitment-tools%23Automation|||” btn_align=”ubtn-center” btn_title_color=”#ffffff” btn_bg_color=”#ff6245″ icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left”]
[ult_buttons btn_title=”Social media” btn_link=”url:https%3A%2F%2Fsutrahr.com%2Frecruitment-tools%23Socialmedia|||” btn_align=”ubtn-center” btn_title_color=”#ffffff” btn_bg_color=”#ff6245″ icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left”]


Looking at candidates’ work samples helps you find and screen people at the same time. A trained eye can quickly spot impressive portfolios. Below are good recruitment tool options to discover candidates’ work, especially designers and developers:

recruitment toolsCarbonmade has millions of portfolios and projects by professionals from the creative arts (and it’s fun to browse through). You can investigate the work of designers, copywriters, photographers, architects and other creative types.

recruitment toolsGithub is a well-known platform for developers and a great place to look through candidates’ code and projects. If you’re hiring IT professionals, Github has a lot to offer.

recruitment toolsIf you’re on a mission to hire the best creative professionals, then Behance’s huge network is a good option. While browsing portfolios and projects from all over the world, you can perform targeted searches according to schools, colors, and tools used for each project (like AutoCAD). You can post jobs on Behance too.


Everyone could do with checking that their job descriptions are as good as they can possibly be. Here are our favorite free tools to do just that.

recruitment toolsKeep the Grammar Police off your back with this free chrome plugin that checks your grammar and spelling as you write online. What’s not to love?

recruitment tools
Want to write more succinct job descriptions? Head to Hemingway. Hemingway analyses the way that you write and the length of your sentences and then suggests ways to make your prose easier to read. Just like Hemingway himself.

Here Are 11 Things That IT Recruiters Should Know

Networking platforms

Communicating with active and passive candidates is a tough job. People network in all kinds of places, whether online or in-person. If you want to talk to, and meet with, great candidates, some websites that can help you:

recruitment tools
AngelList is a platform for startups. Not geared towards sourcing passive candidates, but rather it can help you find quality hires. Candidates interested in the startup environment. They can browse through startups and communicate directly with founders through AngelList.

recruitment toolsWhere people host, promote and browse events by category and location. Using Eventbrite, you can choose events where you’re likely to find candidates who are interested enough in their profession to take time out to learn about the latest trends.

recruitment toolsTwitter can be a great ally in so many ways. Reach out to those who tweet with hashtags relevant to your business (e.g. #HRTechConf) and participate in conversations. Twitter’s advanced search is also a good way to find relevant hashtags and people. 

recruitment tools Facebook provides easy and affordable ways to increase your applicant pool. Use the Facebook Directory to search for users, pages, groups, and applications.  You can post a job for free on the Facebook Marketplace. The ad requires basic information such as location, job category, subcategory, title, etc,. Facebook pages are free sources that enable you to share your business and products with the users. Facebook Ad is another option in which you can choose the exact audience that you are looking to target. The options are endless to how narrow a field you can define. Be careful to not make the criteria too specific or you may not get the applicants you want.

recruitment toolsStart by building connections with people you already know. Former co-workers, current clients, local entrepreneurs and even friends and family. Because you never know who someone else may be connected too that could make for a top-notch candidate. Join relevant groups and interact with active members asking and answering questions. Use your network activity box (also known as a status box) to broadcast that you are hiring. “Looking for an IT consultant. If you know someone, even you. Contact me.” Check their profile to know about them before contacting them for an interview.


Often, the best employees are brought in by other employees. It’d be ideal if your employees referred great people every day without any effort on your part. But, more often than not, companies can benefit from a systematic approach to employee referrals. Many recruitment tools can help:

Recruitment tools
Employee referrals helps you get referrals from your employees. It sends messages and incentives to employees helping you monitor referrals and rewards. It aims to simplify it for employees to refer someone (in “just three clicks,” according to their website).

Recruitment toolsRecruit’em writes complex Boolean search strings for free. It allows you to search through social media such as LinkedIn, Xing and Twitter. Also when you don’t have enough time or patience to write long Boolean commands.

Recruitment toolsOften, you stumble upon a profile on a social or professional network or a name referral but you don’t have enough information to contact them. People Search from Workable is a Chrome extension that can remedy that. People Search is a free sourcing tool takes seconds to look through multiple sources and provide you with a full profile with resume and contact information.
Most companies understand why hiring proactively is important. If you equip yourself with effective sourcing, email finders, and outreach recruitment tools, you can find your next great hire before your competition. 

Forums and talent communities

Forums are great places to find candidates. People engaged and can share their expertise. Look for highly knowledgeable and active users. If there is a rating system, look for high scoring users.
General forums where industries use the same site. Specialized talent communities exist too. 

Designed for programmers, users can ask and answer questions. You can search users, see what questions they answered, and view the communities they are in. Information about people is on their profiles. 

Recruitment Tools This site lets people form and join groups around the things they enjoy. Some based on hobbies, but there are professional groups, too. You can find people in professional groups and reach out to them about your open positions. 

Recruitment Tools This is a knowledge-sharing forum site. People can ask and answer questions. You can search for industry experts who are answering questions on the site and reach out to them.
Social media groups: Users can join these groups based on their interests or for the industries you are recruiting for. Interact with the group and reach out to its members to find new candidates.

Social media posting

Did you know that posting on social media can improve your recruiting efforts? Posting regularly and interacting can attract people to your services. And, having a social media presence can make you appear more approachable and less spammy when you reach out to people.
You don’t constantly need your social media accounts open to make an impact. You can automate some parts of your social media recruiting strategy. You can use online recruitment tools to schedule your posts, measure statistics, and track your mentions.

Recruitment ToolsThis recruitment tool lets you manage multiple social media profiles in one place. You can schedule content and see what performs the best with your followers. There are a free plan and multiple paid plans.

Recruitment ToolsThis recruitment tool also lets you schedule your posts to publish at a later time. You can view analytics from your posts to see what performs the best. There is a free individual account and paid accounts that have more features.

Recruitment Tools
There are site-specific recruitment tools, such as TweetDeck. TweetDeck can help you track lists and organize your Twitter accounts, which can help you succeed at recruiting on Twitter. TweetDeck is a free tool.

Email scheduling and tracking

Sending emails can take a large amount of your time. Scheduling emails might help. You can create many emails at one time and schedule them to send at a later date.
Email tracking tools also exist. You can monitor when you need to send emails, and you can see if the recipients opened the emails.
Email-related tools save your time and show you what messages make the biggest impact which makes it the most effective recruitment tool.

Recruitment ToolsThis tool integrates with Gmail accounts. You can schedule emails to send later. You can also set reminders to look at an email later or to follow up with messages that don’t receive a response.  Includes a free basic account and paid accounts with more features.

Recruitment ToolsThis recruitment tool will notify you the moment a recipient opens an email or clicks on a link. You don’t have to guess whether or not they saw your message. You can also schedule emails for a later time. HubSpot Sales works with Gmail, G Suite, Outlook, and Office 365. You can sign up for a free account, but a paid version is also available.

Contact information finder

Have you ever found a promising candidate but didn’t know how to contact them? There are sourcing tools for recruiters that can help you uncover someone’s email, phone, or other contact information.

Recruitment ToolsThis sourcing recruitment tool is a Chrome extension that lets you find emails, phone numbers, and social profiles. You look at a person’s social media profile, and the extension will find their email, phone number, other social profiles, blogs, and other information.

Recruitment Tools This tool searches for email addresses on websites. It’ll scour a domain and give you all the addresses it can find. Hunter will verify email addresses, too. You can also use Hunter to find email addresses when you go to LinkedIn profiles. You can start with a free account, and paid accounts will allow you to make more email address requests.


Having a mutual connection can make reaching out to a prospective candidate easier. You can also ask the mutual connection to introduce you.

Recruitment ToolsThis is a browser extension that will give you information about your Gmail contacts. The extension pulls information from the contact’s LinkedIn profile. You can see basic information about your contact, along with the people you both might know.

Social media profiles

Social media profiles can help you learn more about your prospective candidates. But, it can sometimes be difficult to find someone’s profile, especially if they have a common name. You can use recruiting tools to help you find all the profiles for someone.

Recruitment ToolsThis is a browser plugin that lets you see information about people. You can see their picture, skills, current job, contact information, and social profiles.

Recruitment ToolsThis Chrome extension intertwines your Gmail and social media accounts. When you are in your email or visiting someone’s social media profile, you can see your mutual friends, connections, and tweets. You can also see the person’s contact information.


Automation in recruitment is one of the key themes of 2017. If your recruitment software doesn’t have any automated actions, then you might want to check out a modern alternative. The recruitment tools listed below help you to connect areas of your recruitment strategy that might otherwise be isolated.

Recruitment ToolsIFTTT, otherwise known as If This Then That is a tool for automating your life. Want to keep an eye on your competitors’ Twitter account? You can automatically put their Tweets into a Google Spreadsheet for you to analyze at a later date. As well as about a million other things.

Recruitment Tools
Like IFTTT, Zapier connects a number of popular Web Apps. While IFTTT is completely free, Zapier does charge for some things. The key differentiator: Zapier offers a deeper integration with a wider variety of web apps, including some CRMs.
Did you find this link useful? Comment below and tell us your opinions.


11 Things IT Recruiters Should Know Before Taking Up Recruitment

The most common HRM challenges an IT recruiter seems to face is the limited knowledge of technology. Given that the candidates an IT recruiter screens on a daily basis, with knowledge about the current tech happenings, isn’t a cake walk. Especially for recruiters who come from communications or sales background, which is the case for most recruiters. There are hardly those who choose to change their field of work after engineering or are curious about the backend technology. For those of you who fall into the former category, here are 11 things IT recruiter should know to up your game in tech recruitment.

Mentioned below are some of the things IT recruiters should know before taking up recruitment – 

1) Ask for help

Yes, of course! And reading this article also implies that you are seeking help. But here, we mean you must go out and talk to the Subject Matter Experts about a role that you might have close to zero understanding about. The idea is for you to understand the tech concept well enough to not forget it for a long time. And only the experts can help you with that, understand the tech jargons in the form of stories, which will help you in keeping your memory strong on those concepts.

2) Learn from your candidates

When talking to a candidate about technologies you have little knowledge about, have the candidates applying for those roles, explain them to you. If the candidate is able to explain their technical skills to someone who is a tech ignorant, there are good chances that this candidate has the ability to knock the socks off your hiring manager as well. But don’t take our word for it, if you are really a tech illiterate then you might end up being fooled 😛 and in that case, you always have our good wishes to become a great IT recruiter 🙂

3) Join a social tech group

One of the easiest ways to learn from the best is by reaching out to the techies online. Get your way into the right social tech groups which you can easily find on Facebook, LinkedIn, and other popular sites. There are also specific tech fresher groups that you can be a part of, before getting on those calls with your candidates.

Want to gain hands-on experience in IT recruitment? Apply here

4) Instruction videos 

In 2015, “how to……” was one of the most popular searches on Google. These searches led the user to YouTube where you will find multiple instruction videos. This can be a valuable asset to recruiters since you can learn and can make all the difference in comprehending technologies under 5 minutes. So go ahead and look up those exhausting IT recruitment terms on Google and train how you can fill those empty chairs for your clients.

5) Broaden your horizon

Once you have gained some experience in recruiting IT candidates, most recruiter finds their “niche” technology or position that they want to specialize in. It’s the technology that they understand the best or have a strong hold on picking the right candidates for. But don’t stop there and get out of your comfort zone! Continue to gain knowledge on new technologies that you don’t have the best grasp on, it will give you access to new opportunities for your candidates and yourself. Basically, be a jack of all trades. 

6) Strong sales skills

Recruitment requires selling. If you haven’t figured it out yet or if you disagree, you aren’t doing recruitment right. Not only do recruiters need to sell their clients (internal or external) to the candidates, but also have to convince the candidates about how the role is the right opportunities for them. So along with working on the tech skills, our advice is, you must also skill yourself with some sales tactics. It will take you a long way in IT recruitment and eventually with those closures. 

Work at the coolest recruitment firm in Mumbai? 

7) Relationship building

Don’t be one of those recruiters who calls candidates out of an old directory and parrots the same pitch to one candidate after the other. If you are really interested in acing the recruitment game, then pull up your socks and get your professional relationship game strong. Given the growing social media circuit, it’s fairly easy to track your candidates and find out who they are and what they like. No, this is not stalking! This is knowing your candidates enough to be sure of which client would fit into their career goals best. It’s a win-win for all when your candidate and client find the right match in each other and your targets meet that perfect mark. Now that’s how you become a great IT recruiter.

8) Hunter’s mentality

Most recruiters are nicknamed as hunters since they are always on a lookout for the right target that would match their clients’ need. For you to be an ace IT recruiter, you are required to know your candidates well enough. Break out of the same old Monster and Naukri routine searches and get on cold callings, social media, boolean search and other niche networks to find those gems that are above ordinary. That is the only way to find candidates who are better than the others. 

9) Strong follow-up skills

This skill is a life changer. Not only will a strong follow-up make sure your candidates never forget you and your interview slots, but this will help you go a long way in your other aspects of life. Great follow-up comes with persistence, it’s knowing that if you consistently reach out to your set of candidates there is no way they won’t consider you important. This has been a problem with most recruiters I know, that the candidates don’t seem to give them the kind of attention one must to a recruiter. Strong follow-ups are the only way to build on the required rapport with the candidates and be a great IT recruiter for most parts. 

10) Be a consultant

Recruitment is an art which requires skills that can only be learned with experiences. In your case, since you are reading this blog, you are going to be skilled at the end of this article. However, my point is that you need to bring more to the table for both your candidates and clients. One of the ways of doing that is by being their advisor and not a mediator. You are hired to get a job done, the same job that you do every day and that should make you a go-to for those of who don’t have a better understanding of the current recruitment markets. You are no basic recruiter, you are an expert in the IT recruitment field. Use those skills to advise your candidates on what would be the right job for them, or to your clients by consulting them on who would be a better pick out of those shortlisted. 

11) Think of the bigger picture

Just because the candidate you called is not the right fit for the role in question, doesn’t mean he will be jobless all his life. You as a recruiter need to think of the bigger picture always. If you have a good candidate, you will also have a relevant opening for him/her, if not now, maybe sometime in the future. To be a rockstar IT recruiter, you have to keep your own directory in place to fit the right candidate into their apt roles.  
So here you have all the tips that you might need to know while you are aiming at acing your recruitment game. It’s not going to be easy, or something that you can do overnight. It is a process that needs to become a habit for you to call yourself a Rockstar IT Recruiter. 
If you or anyone you know is looking for a place to explore recruitment skills then take another one of my advice and find your way to SutraHR. Call: 87 67 427 427 or just drop in your resume at [email protected] 


These Young Achievers in India Under 20 Shows That You’re Never Too Young To Conquer The World

Achievers don’t have any age, they have the will to do things. The young achievers in India qualify as achievers with their sheer talent and hard work. Seeing the passion in today’s young mind, nobody will be shocked to come across people who have reached great heights before turning 20. Many such young achievers in India have reached milestones when the night was turning into day.
The world is developing, technology is growing and so is the young generation. Today’s youth is turning smarter at a rapid pace and grabbing the best opportunities that life provides them. There is something about the way they look towards life. For some of them, it is not about enjoying the childhood or the teen years, it is so much more. At a very tender age, they visualize changing the world. They believe in doing things they have never done before. They have faith in their ideas, and in themselves. That faith is what drives them to work towards every little dream they have.
Young achievers in India are not born with everything magical, it is the result of their effort, ideas, and faith that makes them successful. While their friends and classmates were busy complaining about numerous things or probably stuck in the virtual world of nothingness, they took inspiration to be different. Being like everybody else never creates uniqueness after all!
Several young achievers in India have done extraordinary things and made not only their family but also the country proud.

Here is a list of all such young achievers who have done more than their age and deserve the appreciation for all their efforts.

Aashika Bhatia, actress, 18

Aashika Bhatia is yet another popular Indian child actress. She started getting the limelight after her show Meera in 2009, which aired on the channel NDTV Imagine. After that, she was seen in shows like Parvarish – Kuch Khatte Kuch Meethi and in Gumrah too. She is currently seen in serials like Kuch Rang Pyaar Ke Aise Bhi and Ek Shringar Swabhiman. She made her acting debut in films with Prem Ratan Dhan Payo.

Young achievers in India - Aashika Bhatia

Acoustic Singh, Singer, 17

Jairaj Kabir Singh Manchanda that is Acoustic Singh is a seventeen-year-old YouTube singing sensation from Guwahati. He has about 175,107 subscribers, which he acquired in just 11 months. He was a semifinalist at the Sa-Re-Ga-Ma-Pa Little Champs when he was only 10. Today, he and his covers on YouTube are adored by millions. He has more than 3.2 million views on his cover of Channa Mereya song and is the youngest person to have such huge fan base from the country. This star had to make it into our list of young achievers in India.
Young Achievers in India - Acoustic Singh

Ajey Nagar, YouTuber, 18

Popularly known as Carry Minati, Ajay Nager is an Indian YouTuber, who is famous for his rants on his channel. He began gaining fame after he started posting videos on Roasting BB ki Vines, I want a girl and so on. He is known for his humorous take on existing YouTubers and other normal incidents. He has more than 2.6 million subscribers and more than 300+ million views on his videos, which brings him to this list of young achievers in India.
Young Achievers in India - CarryMinati

Anand Gangadharan & Mohak Bhalla, creators of Walkie Mobi Chargers.

This pair of friends redefined the mobile charging technique used till now. They implemented the law of energy and created a mobile charger from shoes. Walkie Mobi Chargers apply the law of energy which states that energy can be transferred from one form to another. Their charger can charge up to 40% in thirty minutes, which is more than the usual 25%. With their creative minds, these young achievers in India are now trying to come up with simpler designs and are expecting some financial support for this innovative idea.
Young Achievers in India

Angad Daryani, creator of first 3D printers in India, 19

Angad Daryani is the young teen who is the creator of India’s first very own 3D printer. He is a school dropout, but his knowledge and skill is superior to other students. At the age of eight, he built his own robot, and after that continued his learning from YouTube. At the age of 13, he started creating his own versions of RepRap 3D printer. He is now working on its modified version and wishes to share it with other makers in India. Having done so much at 19 definitely qualifies him to our list of young achievers in India.
Young Achievers in India - Angad Daryani

Anushka Sen, an Indian child actress, 15

Anushka Sen is a popular Indian child actress who is known for her role in Baal veer as Meher. She has also been starred in other sitcoms like Devon Ke Dev… Mahadev, Haar jeet, Amrit Manthan, fear files and Yahan Main Ghar Ghar Kheli. She is one of those rare young achievers in India with a funny bone at such a young age. She has appeared in several comedy shows and has also been a part of the movie Crazy Cukkad Family.

Young Achievers in India - Anushka Sen

Avneet Kaur, actress and dancer, 16

One of our well known young achievers in India, Avneeet Kaur is a sixteen-year-old firebomb from Punjab. She’s is already a famous face on the Indian Television. Beginning her career as a dancer from the Zee Television’s Dance India Dance Lil Masters, Avneet Kaur has also participated in Dance Ke Superstars and later in Colors Television’s celebrity reality show, Jhalak Dikhla Jaa. She made her acting debut in Life OK’s drama series, Meri Maa in 2012. She was later a part of several series like Tedhe Hain Par Mere Hain, Savitri, Ek Mutthi Aasmaan, Hamari Sister Didi, and Chandra Nandini. She also appeared as herself in ZeeQ’s news bulletin The Weekly Rap. She also played the character of Rani Mukherjee’s niece in Mardaani and has appeared in many advertisements, like clinic plus, maggie, lifebuoy handwash.

Young Achievers in India - Avneet Kaur

Bhavya Gandhi, Actor, 20

Bhavya Gandhi is an Indian child artist, who appeared in the Sab TV’s popular sitcom Taarak Mehta Ka Ooltah Chashma from 2008 to 2017. He had also played the lead child role in the Hindi movie Striker in 2010. He made his debut in Gujarati films through the movie Pappa Tamne Nai Sanjay, which was released on 25 August 2017.
For his role in Taarak Mehta Ka Ooltah Chashma, he has won several awards like Indian Telly Awards (Twice), Zee Gold Award (Twice), Sabke Anokhe Awards and Nickelodeon Kids Choice Award. And so he makes it to our list of young achievers in India.
For his role in Taarak Mehta Ka Ooltah Chashma, he has won several awards like Indian Telly Awards (Twice), Zee Gold Award (Twice), Sabke Anokhe Awards and Nickelodeon Kids Choice Award.

Young Achievers in India - Bhavya Gandhi

Kautilya Pandit, a young genius, 10

Known as the Google Boy, Kautilya Pandit is too intelligent for a ten-year-old. He garnered fame at a mere age of five years when he acquired intelligence in several subjects. He was awarded a scholarship from the Haryana government and also hosted the KBC show with the veteran actor Amitabh Bachchan on the occasion of Children’s Day in 2013.
He has an IQ of 130 points, which is surprisingly more than the children of his age.
He has been awarded titles like “Bal Manishi” and several other awards that include the honour from the Spiritual Guru Shree Shree Dadi Gulzar of Brahma Kumaris World Spiritual University. Kautilya is one of our genius young achievers in India and we’re so proud!

Young Achievers in India - Kautilya pandit

Maithili Thakur, Playback Singer, 17

Maithili Thakur born in 2000, is an Indian Classical playback singer and 1st Runner-up of Indian TV Reality Singing Competition Rising Star which was Aired on ColorsTV. One of the most talented young achievers in India, Maithili makes it to this list without a doubt. She launched her own album 2 years ago called Ya Rabb which added to her popularity. Maithili is seen trying new forms of her talent on her YouTube channel. And with the speed that she’s going, we’re sure she will be a classic rockstar very soon.

Young Achievers in India - Maithili Thakur

Melita Tessy, author of the book “Battle of the Spheres”, 16

At the mere age of fifteen, when people of her age were busy understanding metaphors and characterization in a book, this young woman wrote a book itself. Melita Tessy is a Chennai born and brought up girl, who started writing at the age of thirteen for her debut novel and by fifteen, she gifted the universe her thoughts, spirit, and soul in the form of her debut novel, “Battle of the Spheres.” It is a book that is full of adventure and gives out a message to be stronger. Melita is one of our creative, geeky and young achievers in India.

Young Achievers in India - Melita Tessy

Prithvi Shaw, A Cricketer, Captain of Indian U-19s Team Captain, 18

Prithvi Shaw is an 18-year old Indian cricketer from Thane in Maharashtra. He is one of only young achievers in India who made it as the captain of the Indian under-19s cricket team and won the 2018 world cup. Having scored a century in his debut matches of Ranji trophy and Dileep trophy, he equaled Sachin Tendulkar’s record. He also established a national record in November 2013 by scoring 546 runs out of 330 balls when he was playing for Rizvi Springfield in a Harris Shield match and currently that score is 4th highest score by any batsman in any form at the organised games. Looking at his cricket graph, one can easily see his potential to reach the highest level possible.

Young Achievers in India - Prithvi Shaw

Priyanka Paul, artist, 17

She is one of the artists and is more than one of the young achievers in India. Through her artwork, Priyanka Paul is trying to break the age-old prejudices associated with women. Instead of crowning female counterparts, she tries to show them as fierce and more realistic. She has won hearts over Instagram by creating artwork that shows women’s beauty beyond the normal definition of beautiful. She wants to voice for all those women who have faced oppression and who are suffering because of not falling into the age-old beauty definition. She aims to make every woman feel good about themselves and to show the world that every form of the body is beautiful.

Young Achievers in India - Priyanka Paul

Rajvee Gandhi, Musically star, 19

Rajvee Gandhi, a nineteen-year-old from Mumbai, is a well known Indian face on Musically. She posted a musically video while skydiving in 2017 and now holds a strong fan base of about 230,000+ fans on Musically. She is one of those young achievers in India who is known for her amazing fashion sense. She owns a blog and writes about fashion and changing trends and has a huge fan following because of her unique taste and great talent.

Young Achievers in India - Rajvee Gandhi

Shravan and Sanjay Kumaran, App developers, Founders of GoDimensions App Development Company.

This self-learned brothers pair has achieved a lot at a very young age. They founded an app development company in 2012 and named it GoDimensions. They started coding at a young age and launched their first application, “Catch me Cop,” in 2012.
These young achievers in India have also created their own virtual device and named it GoVR. Along with that, they have also created GoSheet, which is the thinnest and lightest Tablet computer in the world. They aim to spread their applications worldwide and wish to even share their profits with the underprivileged children. They truly are intelligent and kind at the same time.

Young Achievers in India

Shubman Gill, A Cricketer, Vice Captain of Indian U-19s Team, 18

Shubhman Gill is yet another one of the young achievers in India from the world of cricket. Born in Fazilka, Punjab, Gill chose to make his career in cricket as opposed to farming which his father did. He made first-class debuts in the Ranji trophy as well as Vijay Hazare trophy. He was the top scorer in the 2017-18 Under-19 batting and bowling averages. He was the man of the series in the tournament and is believed to be the rising star by the International Cricket Council. He was bought by Kolkata Knight Riders in the 2018 IPL auction.

Young Achievers in India - Shubman Gill

Shubham Jaglan, Golf player, 13

Shubham Jaglan, a thirteen-year-old from the Israna village of Haryana, is believed to be the Golf prodigy of India. Starting his career at an early age of ten, he already has bagged numerous awards. He has won the 2013 World Masters of Junior Golf, 2015 Junior World Golf Championships, and 2016 European Junior Championship. He is also the recipient of NDTV Emerging Player award and Margdarshan Award. Now how can you not include this champion in the list of young achievers in India.

Young Achievers in India - Shubham Jaglan

Siddharth Nigam, actor, 18

Shubham Jaglan, a thirteen-year-old from the Israna village of Haryana, is believed to be the Golf prodigy of India. Starting his career at an early age of ten, he already has bagged numerous awards. He has won the 2013 World Masters of Junior Golf, 2015 Junior World Golf Championships, and 2016 European Junior Championship. He is also the recipient of NDTV Emerging Player award and Margdarshan Award. Now how can you not include this champion in the list of young achievers in India.

Young Achievers in India - Siddharth Nigam

Zaira Wasim, Actress, 17

Zaira Wasim is a seventeen-year-old Indian child actress who played her debut role of Geeta Phogat in the movie Dangal. She won the National Film Award for Best Supporting Actress for her brilliant acting. She later appeared as a headstrong aspiring singer in the musical drama, Secret Superstar, for which she won the Filmfare Critics Award for Best Actress. One of the young achievers in India who was also honored by the President, Ram Nath Kovind at a ceremony in New Delhi with National Child Award for Exceptional Achievement.

Young Achievers in India - Zaira Wasim

Zubin Damania, Co-founder, Sharp Spider, 19

Zubin is the co-founded a company called Sharp Spider that specializes in Search Engine Optimization, conversion rate optimization, reputation management, and web development. He started his career with sumHR, and went on to form his company. He is one of the brightest minds and young achievers in India to look forward to in the field of marketing.

Young Achievers in India - Zubin

[The above list is in alphabetical order. The details mentioned have been gathered by primary and secondary research on online platforms. In case of any discrepancies, please drop a mail at [email protected]]

We, at SutraHR believe that success is not dependent on your age, degree certificate or work experience. For us, young achievers in India are who recognizes their talent and strives to achieve their goal early in life. That’s why we encourage young people to join our workforce at an early age even when they are studying in college. This helps them to learn the real-life lessons quickly and incorporate them in their professional and personal life. Education qualification has never been the criteria to choose our employees, your talent and hunger to grow are what matters to us.
If you know your talent and have the passion to achieve it, then join us. Our door is always open for you, and we teach you what your textbook will not teach you.
For more inspiring stories and HR industry updates, follow us at  https://sutrahr.com

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