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24Mar

6 Ways To Make Your Workplace Safe For Women

Though it may seem that workplace harassment cases are on a rise, that’s not really true. They have been happening for a long time. In the absence of an internal system, women are now seeking help outside. They know they have the support and their voice is being heard.
workplace harrasment
Though we are constantly trying hard to make sure women get the support they need, here are a few ways to address and prevent workplace harassment:

1) Create Awareness

Creating awareness about safety is crucial at any workplace. Conducting sessions is a great way to spread awareness. Organizations can also educate people in other ways, maybe a small skit highlighting important points. Men and women both need to learn what’s acceptable behaviour and what isn’t. For men, this teaches them right from wrong. If a certain thing or behavior classifies as inappropriate, it would hopefully deter them from doing so.
For women, this would make them realise if anything they’ve been experiencing is objectionable. This would also help them in the future. If fortunately, they haven’t experienced sexual harassment in any way, they would be equipped with the knowledge to handle any improper behaviour in the future.
There are many ways to spread awareness apart from policies, plays, and speeches. Interactive discussions would have a greater influence on people. When they feel involved and have the chance to ask questions, clear doubts, and watch others get involved, it makes people feel they are a part of it. You can discuss the different types of workplace harassment, use examples to explain it better, and talk about prevention measures. You can also inform your employees about ways to help if they see someone being a victim of inappropriate behaviour. An anonymous platform, like a whistleblower policy, to submit incidents is also helpful.

2) Strict Sexual Harassment Policy

Even in the absence of an HR department, what shouldn’t be missing is a strict sexual harassment policy. There’s an abundance of workplace harassment policies online. All you need to do is look for it. Refer to those and make your own with the guidance of relevant people. Or simply pick one up from the ones available.
This policy should be circulated among all employees regularly. If not HR, then managers or the founders can send this to their team at regular intervals like once a month or so that it’s not forgotten. Along with these policies, sending out different ways to reach out the HR or relevant POC will also help motivate most to speak out.

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3) Internal Complaints Committee

Organizations must set up a team with an intent to preserve women’s safety at the office. This panel must include a woman working at a senior position. Complaint and redressal mechanisms must be established to ensure every complaint received is acknowledged. The panel must also make it very clear that every incident and its details will be properly documented for future reference. These documentations will also be registered under respective employee records. Proper actions must be taken so such incidents don’t repeat. This team can send out the workplace harassment policy and inform them about the Adult Survivors Act as reminders. Should an incident occur, it must be immediately taken care of and weekly reminders should be sent to inform employees of the consequences of such actions.

4) Go The Extra Mile

A small step that organizations can take is to distribute pepper spray for safety to all the female employees in the company. This would not only be of use inside the office, but also outside. While this is a great step, it must be noted that these pepper sprays can also be misused. Maybe as a prank, maybe while just playing around. It must be communicated to all employees that severe actions will be taken in case the pepper sprays are used for anything other than self defense.
Another outstanding initiative that organizations can introduce is self defense training. Just like companies these days have gyms for working out, yoga, and to conduct other relaxation techniques, self defense too should be promoted. It gives you a sense of strength and courage to stand up for yourself in situations. Having the mindset that you can defend yourself is a great confidence booster for women while they are out. Presence of mind upon experiencing women harassment is what will immensely assist you in getting out of it.

Also Read: Top Distractions At Workplace & How To Manage Them

5) Create An Entrepreneurial Spirit Among Women

An ecosystem that encourages entrepreneurship amongst women is well appreciated. The ratio of female to male entrepreneurs is very low. There’s a vast difference in the numbers. Encouraging women in the workplace to be in charge and take up complete responsibility of projects is a major confidence boost. It is observed and said by many working women that they were not given the chance they deserve and were discriminated against. It is discouraging to hear and even worse when experienced. Women need to be encouraged and motivated to move up the ladder. Moreover, when they have the courage, they need to be supported. After, all we have enough examples of women achievers whom we’ve idolised growing up.

6) Other Benefits

Added benefits like flexible work timings, monthly days offs, etc can make your’s a Happy Workplace. Allowing employees the comfort of working from home as an option is another small but impactful benefit. On days when they’re not in a state to reach office, or need a mental health day, working from home can majorly help without them worrying about losing their leave balance. These are just a few of benefits organizations can implement. There’s a wide array of options employers can choose from in terms of offering benefits. One of them is providing paid period leaves. It’s being observed that companies globally are providing menstrual leaves to women employees. The excruciating discomfort faced by women is being addressed and more and more companies are taking it upon themselves to provide utmost care in the form of paid leaves.
The above points are inclusive of but not limited to the things employers can do to make the workplace safe for women and prevent workplace harassment. If there are other ways you know, please leave a comment below!
If you’re looking to hire great talent to build a positive workplace, give us a call on +91 87 67 427 427 or email us at buzz {@] sutrahr.com

20Mar

Top Distractions At A Workplace & How To Manage Them

As per a survey conducted by CareerBuilder, employees are said to waste over 30% of their working hours on other tasks. The primary cause for distraction is – zero points for guessing – mobile phones. Read on to know more about the top distractions at work and managing distractions at work.
distractions at workplace
66% of the employees that were a part of the survey admitted to checking their phones multiple times while working. With office wifi so easily accessible, it only makes it more convenient for people to check their updates. Though the survey was conducted in the U.S., it is extremely relatable globally.
The results showed that private messaging is one of the top distractions at work. Majority of the employees always have their phones within their reach. To add to that, most of the time it’s not on silent. As soon as people hear their notification tone, they pick it up and check who messaged. While this is acceptable, what it usually ends up as is a long conversation with the person.
According to the survey, here are some of the things employees spend their time on when they check their phones:

  • Personal messaging: 65%
  • Weather: 51%
  • Games: 24%
  • Shopping: 24%
  • Traffic: 12%
  • Gossip: 7%

Other reasons for checking their phone is going through their social media accounts. Checking their timeline for posts by their friends, funny comics/memes, or updates on their favorite TV shows. Realistically speaking, not a lot of people here check their phones for weather updates everyday at work. To be honest, nobody spends that long checking traffic either. We’re all very habituated with the rush hours, and only ever listen in when there’s a roadblock. Though gossip may only statistically be 7%, colleagues play a sizable role when it comes to distractions.

Here are some tips on managing distractions at work and how to try to avoid distractions at your workplace:

1) Loud music

Listening to music loudly can be distracting for the people around you. Even if you have earphones on, ensure the volume isn’t high enough for others around you to hear it. A simple solution for managing distractions at work is to listen to music softly. You’ll be able to hear your own thoughts, and won’t distract your colleagues either.

2) Social stories

What used to be just Snapchat, is now Instagram, Whatsapp, and Facebook as well. Stories are everywhere. People are addicted to sharing updates and videos of what they’re doing. And while there are others out there making updates, there’s the other half who’s busy watching those updates. This is majorly distracting for employees as every time the phone buzzes, it also makes them want to go check for new updates.

3) Sports score

The urge to keep track of the score when a match is going on, is real. We get it. But constantly switching between tabs can be extremely distracting, for you as well as the people around you.

4) Audible chat alerts

Apart from keeping your phones on silent, other notifications to shut down are chat alerts on your PC. Whichever platform your company uses for internal communications would require you to stay online. But having a loud tone for every incoming message will disturb your colleagues, if not you.

5) Gossiping

If you find yourself discussing irrelevant details with your colleagues, STOP. Coworkers casually walking by and starting up a conversation is a common sight in offices. It’s up to you to decide if you have the time to spend on small talk or not. If you’re taking a break, that’s all good. But while in the middle of a project, it would benefit you to ask the person to come back later.

Also read: 6 Ways To Make Your Workplace Safe For Women

6) Smoke breaks

Smoking is completely a choice of an individual. There is no company policy that restricts the number of cigarettes a person can have in a day. But, this consequentially leads to some employees taking unlimited smoking breaks for long periods of time. Statistics show that smokers at work spend over 5 weeks a year in smoke breaks. This further reduces their productive hours by a large amount, and of the people they drag along with them for company. Employees can have a fixed number of smoke breaks they’d like to take and stick to the schedule to reduce unnecessary wastage of time.

7) Personal phone calls

This is also one of the top distractions at work. Situations arise, attention must be paid. But to discuss how your Chachi wasn’t nice enough during dinner last night is probably not a conversation to have at your desk. You’re going to divert your attention away from your work and waste time. Along with you, the people sitting around you will also be engrossed in the conversation you’re having.

8) Micromanaging supervisor

Despite the fact that it’s a supervisor’s job to check if your tasks have been completed, sometimes they can go over the top. If you’re a manager, do not constantly bug your employees every few minutes asking, “Hey, you done with that?”, “You need to do this”, “Have they called yet?”. You’re only going to disrupt their workflow and make it harder for them to concentrate on what they’re supposed to be doing. It’s important for supervisors to do their part and help employees avoid distractions at the workplace.

9) Outside distractions

Work cultures these days allow employees the freedom of working from various spots around the office. However, misuse of this freedom would eventually result in it being counterproductive. Staring out the conference room window, or focusing on some bizarre street fight can be distracting. While it’s usually hard to realise you’re doing this, a preventive measure would be to not face the street directly.
These were some ways of managing distractions at work.If you’ve ever faced these, or know about other top distractions at work, do leave a comment below.
If you’re looking to hire fantastic talent that’s equipped with ways to manage distractions, reach out to us at buzz {@] sutrahr.com or call +91 8767 427 427.

02Mar

Top 25+ Digital Marketing Agencies in India

Digital marketing agencies in India are currently the most sought-after businesses by companies in every domain. Be it hospitality, education, fashion, blogging, real estate, travel, retail, eCommerce, or any startup, everyone needs a strong digital presence.
Whether it’s done via storytelling, interactive campaigns, or other methods of brand building, it’s crucial to build your brand and it’s image.

Here are 25+ of the top digital marketing agencies in India that are solving every digital need:

#MediaZo

About: Previously known as Media Redefined, MediaZo is a digital media and technology agency. They assist clients by using capable technology and content to use social media and digital platforms to their benefit.
Clients: LG, Citibank, VLCC, Edureka, Starcom MediaVest Group, Suunto, MEC, among others.

AdGlobal360

About: This digital advertising agency has experience in working with a diverse range of businesses like education, financial services, utilities, real estate, retails and e-commerce. They offer services like SEO, SMO, and email marketing to increase sales and generate leads for their clients.
Clients: Quatrro, Veena World, Air Tickets, Muthoot Finance, WWICS, Axiom, among others.

Intent Farm 

Intent Farm is a digital marketing agency, specialising in ads and SEO with a strong emphasis on delivering tangible results. Our services in different states of India reflects our commitment to excellence. We provide Google ads, Local SEO, Meta ads, amazon ads, content marketing and email marketing. IntentFarm is a partner for comprehensive digital marketing solutions.

Our Clients: upGrad, Groww, purple, CARMESI, FURLENCO, ICICI, Paytm, Kotak, Flipkart Dabur, Vedanta, upstox, DOUNKEN MONKEY, Spaisa.com

Contact: 080473 62908

Email id: [email protected]

AliveNow

About: An award winning digital marketing agency, AliveNow have operations in India, Middle East, UK, and USA. They have 2 business verticals – Digital Agency and Newsfeed SmartApps, a digital product unit.
Clients: Samsung, Durex, Pepsi, Intel, Honda, Audi, Hard Rock Cafe, Dettol, Mother Dairy, among others.

BcWebWise

About: BCWW provides customized branding solutions and deals with a wide array of markets and industries. Using their digital expertise, they successfully launched www.sunsilkgangofgirls.com which was then imitated globally.
Clients: Britannia, Hathway, HDFC Bank, Hypercity, Dr. Fixit, Red Chillies, HT Media, Save The Children, Nanhi Kali, among others.

Beehive Communications

About: Beehive Communications has a separate digital service division named BeeDigital. They offer solutions such as SEO, SEM, Mobile App Development, etc.
Clients: Vijay Sales, Chambor, Jockey India, Speedo, Mahindra Retail, IndiaBulls, Krispy Kreme, Imperial Palace, among others.

Brainwork Technologies

About: This digital marketing company in India provides web-based solutions to build your online presence. Their services include website designing and development, which they specialise in.
Clients: Nokia, Fortis, Reckitt Benckiser, Airtel, Nestle, Holiday Inn, Hyundai, among others.

BuzzValve

About: This full-fledged content production firm helps brands and startups strategize, write, and design excellent web-based content. BuzzValve has 5 major categories – Micro Content, Short-Form Content, Long-Form Content, Visual Content, and Audio/Video Content. These include a number of different sub-topics.
Clients: BJP, Honda, Dr. Reddy’s, OmniActive Health Technologies, Mindshare, UNICEF, Indigo 91.1 fm, Dancing Turkey, Johnson & Johnson, among others.

Creatlive Studios

About: Creatlive Studios offers a range of services across, brand design and digital marketing. We are based in Hyderabad, India. We work closely with our clients to make their brands reach out to their potential customers. Our unique way of designs gives you the best outcome of the brand message that reaches a targeted audience. We are a flourishing design & digital marketing agency, with a reputation for creative solutions.
Clients: EscapeHunt Hyderabad, Nourish You, Cleanse High, Makemyorders, Anu Furniture, Bhamas

Digitally Inspired Media

About: This digital marketing agency aims to serve their clients in every aspect of brand building. From tiny writeups to finalizing your logo or designing the perfect cover pictures for your projects, their 360-degree approach takes care of everything.
Clients: CashKaro, Radisson, CavinKare, Cavin’s Milkshake, netmeds.com, Nyle, PVR Cinemas, Phoenix Marketcity Chennai, among others.

Ethinos

About: Ethinos is one of the leading digital marketing agencies in India. They provide all-around digital marketing services including social media, digital strategies, branding & design, SEM, SEO, content marketing, PPC, ORM, and mobile & app marketing.
Clients: Accenture, Ambuja Cement, Wipro, NASSCOM, KPMG, NIIT technologies, Capgemini, The Times of India, Kotak, among others.

Flarepath

About: Flarepath uses a unique method of storytelling to create a buzz about your company and benefit from it. They provide end-to-end content marketing services like strategizing, community management, creating video content, app services, and analytics.
Clients: Skoda Auto, Channel V, ET Now, Fox Star Studios, Sony Music, NDTV, Walt Disney Pictures, IDBI Bank, among others.

Grapes Digital

About: This a top digital marketing agency provides website design and development, and SEO services to their clients in India as well as globally.
Clients: Global Citizen Forum, NEXA, Airtel, Haldiram’s, Horlicks, Sbarro, ICSI, Belair, Maruti Suzuki, Green Park Dental Institute, among others.

Hazelknight Media & Entertainment

About: Founded in 2013, Hazelknights specialises in digital marketing with over 5 years of experience. Their services include social media marketing, online media buying management, website design & development, mobile marketing, and digital branding & marketing. A bonus is their analytics experts who provide stats and real time data for your campaigns.
Clients: KIAH, L&T Financial Services, Regent Club, Indiabulls, Ramee Group of Hotels, and movies like Besharam and Humpty Sharma ki Dulhania, among others.

iGenero

About: A digital interaction agency, iGenero specializes in the following – digital strategies, web & mobile based products(UI/UX), and branding.
Clients: Practo, CEAT, Blenders Pride, Altura Financial Services, Klink, Seclore, Purple Squirrel, Times Jobs, among others.

15) Kwebmaker

About: Kwebmaker offers 4 features to cover end-to-end digital services – Web, eCommerce, Mobile, and Digital Marketing. These features include a variety of platforms to improve the digital presence of their clients.
Clients: ICICI Prudential, TATA, Mahindra, Spaces, Mumbai Indians, Navneet, CIBIL, Lock & Lock, Loksatta, Mainland China, among others.

Magnon\TBWA

About: One of the largest digital marketing agencies in India, Magnon\TBWA is part of the global advertising network, TBWA\Worldwide. They offer 9 crucial services – Interactive Web Design, SEO & Search Marketing, Social Media Optimization, eCommerce Solutions, Mobile Sites & Apps, Online Reputation Management, Customized Applications, Online Media Planning, and Web Hosting.
Clients: HBO, TataSky, Axis Bank, Schneider Electric, Haier, Hilton, IFCI, Voltas, Tupperware, Marks & Spencer, among others.

Marconix

About: Marconix has dedicated marketing services that provide integrated solutions to help their clients generate leads. Their services include –  Design Services Outsourcing, New Media Marketing, Lead Generation and Sales Support, Content Services, Media and PR,  BTL, Events and Promotions.
Clients: Godrej Security Solutions, Crossword, Himalaya, Hero, Costa Coffee, Panasonic, Tanishq, Tulip, Murugappa, among others.

Markigence

About: Since 2009, Markigence has delivered impact marketing for marquee brands such as Maruti Suzuki, Canon, Samsung Mobiles, PVR Cinemas, Schlumberger, Dabur and other 1000 clients. At the heart of our marketing services remains a digital marketing agency, technology-driven practices, and new media innovations. We undertake marketing assignments that increase outreach, brand visibility, awareness, and sales augmentation. Under our umbrella of services we do website design & development, SEO & PPC campaigns, social media marketing, affiliate & influencer marketing – all in all, wholesome digital media experiences.
Clients: Maruti Suzuki, Canon India, Dabur, SPR Buildtech, PVR, RG Stone Hospita, G-Cube Solutions, Systel Inc

Media Moments

About: Since 2009, Media Moments has gained experience in more than just digital marketing and social media marketing. They’re also well-equipped to handle brand consulting, PR, blogger marketing, augmented reality and interactive experiences, & mobile-based products and services.
Clients: Van Heusen, Myntra, Bangalore Fashion Week, Zivame, Allen Solly, Roberto Cavalli Vodka, The Beer Cafe, among others.

Neuronimbus

About: Neuronimbus is a digital solutions company that has been providing an extensive assortment of web services across India for more than a decade. We have been assisting businesses in various fields and verticals like SEO, SMO, Content Management, E-commerce, Website Management and Application Development.
Clients: Nikon, NBT Rangmanch Club, Pizza Hut, Barista, Gemini – Cooking Oil, The Times of India, Mumbai Mirror, Bagrry’s, Nature Fresh, Quick Heal, Helpage India, Mother Dairy, KFC, HCL, Oxigen Wallet

OMLogic Consulting

About: One of the premium digital agencies in India, OMLogic works with the Government of India for promoting the Digital India Program. They’re skilled in mobile applications, web development, eCommerce, and digital/social media marketing.
Clients: HBO, Vivo, Oriflame, Jagran, Wave Group, Ministry of Power, NASSCOM, Akshaya Patra, Shakti Foundation, Teacher’s India, among others.

RepIndia

About: RepIndia empowers brands through truly interactive services to provide solutions to all digital needs. They have a long list of services that include branding & identity design, web design & development, customer review management, social media, online reputation management, SEO, digital media buying, and mobile apps.
Clients: GAP, Burger King, Air Asia, Kitsch, Sephora, Punjab Grill, Forest Essentials, Kitty Su, VLCC, among others.

Social Beat

About: South India’s leading digital marketing agency, Social Beat offers integrated digital marketing solutions. They cater to needs like web design & development, social media marketing, online advertising, SEO, branding & identity, mobile applications, influencer marketing, and eCommerce solutions.
Clients: Sulekha.com, Dr. Mohan’s, SIMS, The Chennai Angels, Murugappa, MotorZo, Momoe, Saint Gobain, Citibank, Chola, among others.

Social Kinnect

About: This result driven digital marketing company in India is aimed at achieving all the marketing goals of their clients. Six major services of Social Kinnect are SEO, video production, listening & analytics, websites & apps, social media marketing, and online media buying.
Clients: Asian Paints, MoviesOK, Buffalo, Black Dog, ZCafe, VistaPrint, Grazia, Abbott, DNA, Ponds, Lakme Fashion Week, among others.

WATConsult

About: WATConsult helps companies reach their target customers by focusing on the creative, analytics, and technological aspects of things. They carry out digital, social media, search, and mobile marketing. They also provide digital analytics and digital video production.
Clients: DHFL, SBI Mutual Funds, Vero Moda, Clinic Plus, ONLY, Peter England, Oreo, Cadbury, BOSCH, Swarovski, among others.

Webisdom

About: Webisdom’s key specialties include UX, digital marketing, content creation, digital technology, and DCOE. This digital enterprise solutions company comprises of experts in digital strategies, app designers, web & mobile developers to name a few.
Clients: Honda, Toyota, Treehouse, Askmebazaar, Quantinsti, among others.

YNG Media

About: Now a part of Round Ark, YNG Media is a full service digital marketing agency. They specialize in digital strategies, design (UI, UX, web, etc), digital marketing, and development.
Clients: Ritu Kumar, Lotto Sport, H2O+, Grasim, Ferns N Petals, Zee News, Satya Paul, Shoetree, Pan Vilas, Dainik Savera, among others.

Yrals

About: This tech media startup started providing end-to-end digital solutions for web & mobile technology by 2012. They developed an enterprise social media management suite called Magii. They also built Facebook apps for clients in India, UK, Europe, & USA.
Clients: Nerolac, CelebWatch, 8 Words Builder Game, Thomas Cook, Acer, Amul, Romedy Now, Jaguar Land Rover, among others.

If you’re looking to work at one of the top digital marketing agencies in India, send in your resume to researchers {@] sutrahr.com or call +91 98330 56039.
Disclaimer:
This list is in alphabetical order. All the details mentioned are based on the information available online. In case of any errors, contact us at buzz {@] sutrahr.com

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